- Rishabh Karnik

Industry analysis
Global Trends

Indian Trends

The demand for oils and

vansapati
has seen a fall in demand
in the global market
Depending on the trends
with brands in foreign
countries, he demand for
the consumer products like
soaps, etc in the global
market is the same and
wont change much

Scope for improvement by

increasing market and
increasing quality
It is very close to the
maturity phase of the
product and certian
modifications are needed

PEST Analysis
Political
Raw materials
Agriculture- Environment
Laws
Waste management
Import-Export laws

Economic
Shifting of headquarters
Rent Earning
Excise Tax and Sales Tax
Domestic currency
fluctuation

Social
Loyal customer base
Increasing population Increase in market size
Pollution free working
Global trend- Decline
expected

Technological
Modern equipments
Investments in RnD
Safety measures

Company Description
Indias largest manufacturer of
Oleochemicals
This unit of Godrej includes)
1. Chemicals (100% shares)
2. Natures Basket Ltd (100% shares)
3. Godrej Properties (61.5% shares)
4. Consumer Product Ltd (21.2% shares)
5. Godrej Agrovet Limited (75.2% shares)
6. Godrej Hersheys (43.4% shares)

General Information
Established in 1988 as Godrej Soaps
Godrej Consumer Product Ltd got
demerged on 31st March 2001 and
resulted in two business units
Plants in Vikroli and Ambarnath in
Maharashtra and Vaila in Gujarat

Top Management
Adi Godrej, Chairman, Godrej Group
Nadir Godrej, MD, Godrej Industries
Chairman, Godrej Agrovet
Tanya Dubash, Chief Brand Officer, Godrej
Industries Ltd
Nisaba Godrej, Executive Director, Godrej
Consumer Products
Pirojsha Godrej, MD, Godrej Properties
Vivek Gambhir, MD, Godrej Consumer
Products

Shareholding Pattern
Percent Shares
Family
Foreign
Investors
Employees

Company
Mutual
Funds/UTI

Financial Statistics
Parameter

% increase in % increase in
last year
Q4 of 2012-13

Total Income

24%

---

Net Profit

34%

35%

Profit Before
Tax

47%

73%

(http://www.godrej.com/godrej/GodrejIndustries/Pdf/GIL_Q4FY2012-13_Media_Release.pdf

Product Range and Revenue

Percent
Growth Rate

Detergent
Beverages
Food
Others

Personal
Production
Oils and Fats
Soaps

http://www.godrej.com/godrej/GodrejIndustries/

Acquisitions
Indonesian household products
company Megasari Group (Godrej
Consumers)
Argentine hair colour brand Issue
group (GCPL)
African hair products company,
Darling Group (GCPL)
Swadeshi Detergents (Godrej
Industries Ltd)

Joint Ventures
Malaysian realty firm IJM Plantations

Inhouse JVs with other business units

on share holding basis.

SWOT Analysis
Strengths

Weaknesses

Agricultural business
Wide variety of products
High volume production
Large market

Volatile to market
fluctuations
Inflation
Rural population unaware

Opportunities
Godrej Seeds
Export
Tap rural populations
Find cheaper products from
which oils, etc can be made
Increase in population

Threats
Market controlled by HUL
Specialised companies
existing

Major Competitors
Company

Market Share ( in crores)

HUL

130094.33

Dabur India

27634.23

Colgate

19174.31

Emami

11264.40

GIL

10008.05

P&G

9457.92

Gillette India

7490.95

http://www.moneycontrol.com/competition/godrejindustries/comparison/GI23

Recent Happenings
Acquisition of 8 acres of MIDC
property in Ambernath as a process
to shift its main operational facility
from Vikroli to Ambernath.
GIL agreed to continue its inhouse JV
with Godrej Hersheys Ltd.

Strategies for the future

Go Green Initiative
Technical developments

Go Green Initiative
Trailing 1 million urban and rural
population in skilled employment
Achieving zero waste and carbon
neutrality
Using 30% of energy from renewable
energy sources
Water recycling and reusing
Having higher quality products for
lower section of the population

Technical developments
Low priced raw materials to
manufacture high quality products
Faster and higher volume
productions
More qualified personnel to operate
machines
Newer chemicals manufactured after
following the trends of global
markets

Thank You!