OmniSwitch 9000

Sales
Sales - Training Presentation (Level 1)

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Agenda
OmniSwitch 9000

Market environment & rationale

Key Customer Drivers
The Solution in Brief
How to Effectively Sell
Positioning and Comparison with Competition
Typical Customer Business Case
3 Minutes to Convince your Customer
Contacts and Tools
OS9000 / October

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Market Environment & Rationale

OmniSwitch 9000

LAN Market (est.) for 2005: $14.6B

Growing market, +7% compared to 2004
L2/L3 modular to account for approx. 46%

LAN Market
10G

Rationale
Need to adapt existing portfolio due to the following requirements
Performance and density: adoption of Gigabit & 10-Gigabit Ethernet
Technology: IPv6, Multicast, Wire-rate at 1st packet
Financial: constant decrease of the per-port ASP

OS9000 / October

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Key Customer Drivers

OmniSwitch 9000

Key challenges when deploying a modular network

infrastructure
Achieving superior performance
Gigabit Ethernet as the de-facto desktop connectivity
10Gigabit Ethernet for backbone connection

Maintaining reliability
Converged applications using Quality of Service and Power over Ethernet
Always-on requirements to provide 100% network availability

Providing a secure environment

Enforcement of company security rules (ACLs)
User Aware Networking environment with end station verification

Ensuring investment protection

Meeting future challenges (Security, IPv6)
Monitor the TCO on both CAPEX & OPEX

OS9000 / October

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The Solution in Brief

OmniSwitch 9000

OmniSwitch 9000 - Where to position it?

In the Core of the Network

At the Aggregation layer

In the Data Center

At the Access (Metro)

At the edge

OS9000 / October

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How to Effectively Sell

OmniSwitch 9000

Financial arguments
Best price for a highly available L2/L3 modular solution
No hidden costs with SW licenses (Foundry, 3COM) or daughter-card
(Cisco)
AOS based, i.e., simple and superior manageability across all
OmniSwitch products
Deployable at every layer of your network

Technical arguments
High availability for non-stop operation (Smart Continuous Switching)
Open standards and ready for the future (IPv6)
Best of breed security, fully integrated in the Quarantine Manager
(OV)
Large port density on GigE (384 ports) and 10GigE (96 ports), up to
570 Mpps

OS9000 / October

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Three Minutes to Convince your Customers!

OmniSwitch 9000

Cost effective
Fabric operating in load-sharing in redundant configuration
High density 10GigE module (6-port) for aggregation connections

Performance and resiliency

Large-port density (GigE & 10GigE) with throughput up to 570 Mpps
High performance 10GigE module (2-port) for core connections
Completely redundant design (processor, fabric, fan & PSU)

Future proof
Full IPv6 support
Extensive multicast support
Re-usable at the edge of the network
Complete AOS feature set (group mobility users authentication,) / PoE

OS9000 / October

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Acronyms and Abbreviations

OmniSwitch 9000

OS9000
AOS
OV
PoE
GigE
10GigE

OmniSwitch 9000
The next generation switch/router from ESD
Alcatel Operating System
OS9000 will introduce AOS 6.0
OmniVista
The reference NMS software from ESD
for managing all data equipments (inc. 3rd party)
Power over Ethernet (IEEE 802.3af)
Capable of delivering up to 15W over Cat 5 cables
Ideal for edge deployment with IP Phones / WLAN
Gigabit Ethernet 1,000 Mbps
10 Gigabit Ethernet- 10,000 Mbps

OS9000 / October

All rights reserved 2005, Alcatel

OmniSwitch 9000

www.alcatel.com

OS9000 / October

All rights reserved 2005, Alcatel