CASE PRESENTATION

on

Brave Heart
Members with Brave Heart:
1. Tahia Tabassum Chowdhury

152 1033 660

2. Jisan Jahan Chowdhury

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3. Yasin Ahmed Sheikh

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4. Md. Shahidul Islam

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5. Mohsinul Hamid

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1-2

The Man Behind the

Company

Mr. Zaeem
Tashfin Bari
(Managing
Director)

COMPANY OVERVIEW

Greenfield Jutex Ltd is one of the leading Manufacturers and

Exporters of a wide range of Jute Products. They bring out the best in
their products by working together with their in-house production and

creative design team. Their mainly serves the Business to Business

(B2B) customers like to banks, insurance & pharmaceuticals
companies, etc. Their main business motto is to offer eco-friendly jute
products as they want to revive the old glory of Jute that used to have
earlier.
Greenfield Jutex has many satisfied customers that shall provide proof
of the integrity and experience in supplying these environment-friendly
products. This would help them to move towards leading Jute
product manufacturing company in Bangladesh.

PRODUCTS
At Greenfield Jutex, they produce multi
colored Eco Friendly Jute Bags with various
sizes and shapes with QC guaranteed, that
would enhance client companies brand
image among the valued customers. Their
bags are sustainable, long-lasting alternative
to paper & plastic. They offer jute bags with
By using their customized jute bags clients can

best

promote their brand in a greener way and be

standards.

claimed as a conscious citizen and a conscious

human being in a broader sense. Greenfield Jutex
has many satisfied customers that shall provide
proof of the integrity and experience in supplying
these environment-friendly products.

quality

and

high

environmental

BILL GROSS TOP FIVE

FACTORS

BILL GROSS TOP FIVE FACTORS - IDE

QUESTIONS

Why Jute?
Why did they came up with jute
products where as use of jute has
reached near its obsolete?
What clicked on their mind?
Where did the IDEA of jute business
came from?

PROPBABLE ANSWERS
Jute, most popularly known as the Golden Fibre, is a natural versatile
fibre which is 100% bio-degradable and thus totally environment
friendly.
Use of it is very rare, so why not bringing back the culture?
The whole world is concerned for saving the nature and being want to
contribute to it, came to their minds about it and should work in
accordance. Using jute or any other natural item, they can contribute
to the healthy growth of the society and support the a greener
environment.

ILL GROSS TOP FIVE FACTORS

- BUSINESS MODEL
Collaboration between in-house

production
Creative design team delivered

customized items
Delivered items to their main customers

like different banks, pharmaceuticals,

insurance company etc.

 Requires technical skills and knowledge in sewing, stitching and operating machines.
Should be self-motivated and should have good time-management skill to meet the target.
Needs to be physically fit to carry out labor intensive works.

Leadership skills to supervise and direct subordinates.

Decision making and strategy setting skills is required.
Ability to take risks and to cope up with long working hours.

Low
Level
workers

Supervis
ors

Middle
Manage
Requires Supervisory and motivational skills for effective interpersonal relations with staffs.
ment
Proper communication skills to increase clarity of work and needs to enforce professional workforce
discipline.

Being able to create Vision for the organization and lead the whole company with its core value and
setting up goals to achieve.
Need to have a good decision making skill and to take responsibility of the overall company.

Top
manage
ment

BILL GROSS TOP FIVE FACTORS

BUSINESS MODEL (Continued)

BILL GROSS TOP FIVE

FACTORS TEAM
Greenfield is very small and growing company with around 4050 people including the Jute product workers.
Greenfield gives important to hiring right people. Hiring
employees with right attitude is their first priority.
Through proper HRP, Greenfield ensures when and which areas
the new employees might be required, where the existing
employees will get their next promotion, to whom training will
be provided, when employees should be appraised, etc.
They strictly follow the labor law or executive law.
They maintain two different strategies to higher the executives
and nonexecutives.

COMPANY ORGANOGRAM
(Mr. Zaeem
Tashfin Bari)

BILL GROSS TOP FIVE FACTORS TIMING

The number one thing driving success is timing. Timing accounted for 42% of the difference
between success and failure. Team and execution come in second, and the idea - the uniqueness of
the idea - come in third. It surprise me that the idea isn't the most important thing.
Here are the thoughts about the importance of timing for Greenfield Jutex on their startup leaders
actions and behaviors.
1. Vision: To be one of the leading Jute product manufacturing company in Bangladesh.
2. Mission: To develop the Jute sector and bringing back the old glory of this Golden Fiber and
enlighten people about it.
3. Flexibility: No plan survives contact with the enemy. This variation on German Field
Marshall Helmuth von Moltke's original quote could not be more true for startups. Just like the
standard startups Greenfield Jutex maintain various product lines so that they can easily
diverse their business plan.

BILL GROSS TOP FIVE FACTORS TIMING

(Continued)
4. Speed: It makes a difference when a startup is able to launch on time and able to move
faster than competitors. Greenfield jutex just done that as within 3-4 years of business
time they grab a huge market exposure.

5. Time for the team: Startup leaders who share good, bad, and ugly news to their folks with
full transparency earn trust, and have a daily huddle with the team. As in greenfield jutex
the leaders are work closely with the employee so they can always look after the
employees emotions and all.

6. Stick-to-it-ness: Seriously impressive entrepreneurs are willing to put in the graft to work
through the hard times. Greenfield jutex is highly devoted to provide quality product in
order to capture the customer trust and they are not going to compromise that in any
situation.

BILL GROSS TOP FIVE FACTORS TIMING

(Continued)
So for Greenfield Jutex is the timing perfect to launch their business with the product line they
have?

I should say yes their timing is perfect when it comes to the market receptivity.

Way to early
Early
Late
Perfect timing

BILL GROSS TOP FIVE

FACTORS Funding
Startup business funding works like gears. A typical startup goes through
several rounds of funding, and at each round you want to take just enough
money to reach the speed where you can shift into the next gear.
Funding sources for Greenfield Jutex:
1. Family & Friends Mr. Zaeem Tashfin Bari (MD) of Greenfield Jutex
managed the initial fund to start the business from his parents and friends.
2. Banks & NBFIs After the business was up and running and gain a little bit
of market exposure they manage to get fund from the banks and other non
banking financial institutions.
3. Governments special industrial fund: As Greenfield Jutex is operating in
eco friendly sector and with environment supported products they avail a
special industry fund provided by government specially on this sector to
encourage expansion of this products business.

Conclusion
Starting a small business is complex, time-consuming and life-altering. There are many more things
that go into running it than just providing the product(s) or service(s) that your business offers,
however. You'll also be responsible for your business's finances, protecting your business and
personal assets, keeping your business legal, paying taxes, keeping records and many more.
In case of Greenfield Jutex as a start up business it has meet up the five (05) important factors of
Bill Gross and successfully growing and expanding the business day by day. Hopefully it will go a
long way and will be a business giant one day.