Professional Documents
Culture Documents
Dr.Sumesh Raizada
Associate Professor
Ph.D,MBA,BE(Electrical)
Unit
I
Retailing
It consists of business activities involved in
selling goods and services to consumers for
their personal, family or household use
Manufacturers Transporters
Distributors
Wholesalers
Support
Agencies
Retailers
Customers
Traditional distribution Retailing
Chain
Supplier / vendor
manufacturer
distributor
retailer
wholesaler
customer
Modern Supply Chain Retailing
Wholesaler / retailer
customer
Retailing
Focus on productivity
Arranging
Assortment
Holding
Stock
Functions of Retailing
Customer Orientation
Goal Orientation
Value driven approach
Coordinated efforts
Retail Concept
Customer Orientation
The retailer makes a detailed study of the needs of the
customer and attempt to satisfy those needs
Goal Orientation
The retailer has clear cut goals and devises strategies to
achieve those goals
Value driven approach
The retailer offers good value to the consumer with merchandise
having the price and quality appropriate for the target market
Coordinated efforts
Every activity of the firm is aligned to the goal and is designed to
maximize its efficiency and deliver goods to the consumer
Retail Industry Structure
Food Stores: food, drink, tobacco comprise more
than half of total sales
Non specialized food stores: supermarkets,
cooperatives, convenience : food and non food
items
Specialized food stores: bakers, butchers, dairies,
fishmongers, vegetable grocer, etc.
Predominantly non-food stores:more than half of
total sales through non-food items
Non specialized non food stores: department stores
Textile, clothing and leather footwear
Household goods stores: consumer durables, hardware,
etc.
Retail Industry Structure