Professional Documents
Culture Documents
Control
Specific activities
Overall strategy
Identification of consumers
Objectives
Situation Analysis
Retail Strategic Planning
Situation Analysis
• Organizational Mission
• Ownership and management control
• Goods / Service Category
Objectives
• Sales
• Profits
• Satisfaction
• Image
Retail Strategic Planning
Identification of Consumers
• Mass Marketing
• Concentrated Marketing
• Differentiated Marketing
Overall Strategy
• Controllable
• Uncontrollable
Specific Activities
• Daily and Short term operations
• Responses to environment
Retail Strategic Planning
Control
• Evaluation
• Adjustment
Personnel Allocation
Store Security
Insurance
Credit Management
Computerization
Outsourcing
Crisis Management
Retail Financial Strategy
Net Sales : Revenues received by the retailer during a given period
after deducting customer returns, markdown and employee discounts
Net Profit before taxes: The profits earned after all costs have been
deducted
Retail Financial Strategy
Asset Management
• Assets are any item a retailer owns with a monetary value.
• Liabilities are financial obligations a retailer incurs in operating a
business
• Net Profit Margin = Net Profit / Net Sales
• Return on Assets = Net Profit / Net Sales x Net Sales / Total Assets
= Net Profit margin x Asset turnover
Sales forecasting
Reduction Planning
Planning Purchases
Price Adjustments