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Prontolinks

(Pvt.) Ltd.

Experience Brings
Change

Head Office:
E 94, Super Town, Defense More,
Walton Road, Lahore, Pakistan.
Landline : +92 42 36625844
Website : www.prontolinks.com

Regional Office South:


Suite # 707, 7th Floor, Kawish
Crown Plaza, Main Shahra-eFaisal, Karachi, Pakistan.

Regional Office North:


1st Floor, Mughal Arcade,
Phase 4-B, Ghouri Town.
Islamabad, Pakistan.

Introduction
PRONTOLINKS is a national marketing services agency and was
founded in 2003. As the media landscape is changing, every company
needs to look for unique ways to market their products and services.

PRONTOLINKS is at the forefront of this change with experience, talent


and passion. Every day, we're focused on driving brand sales and
building brand equity for our clients.

PRONTOLINKS providing the solutions to your queries in one of the


latest and most innovative way in Pakistan, for which we do have a few
projects under our belt which has never been in existence before
PRONTOLINKS executed those ideas.
To add more value to our clients business with sustainable profitability, quality

Mission, Vision & Values


Our Vision
To add more value to our client's business with sustainable
profitability, quality and punctuality.

Our Mission
To provide complete marketing and marketing research services
to clients for their product marketing, decision-making and strategy
formulation from before product launching to make customer No.1
choice - with latest marketing Ideas, marketing activities research
instruments and techniques.

We Value
Flexibility with quality, honesty and dependability.
To add more value to our clients business with sustainable profitability, quality

Types of Business
Marketing play important role in success of any brand and also
its a sandwich between Marketing research there for Prontolinks
provide a complete service

BTL

Event
Manageme
nt
Marketing
Research

PRONTOLIN
KS

To add more value to our clients business with sustainable profitability, quality

Below The Line Marketing


Nationwide
coverage
Quick Service

fied and Experienced Brand Ambassadors


Innovative Ideas
Quality Work
Wide range BTL Services

Prontolinks
To add more value to our clients business with sustainable profitability, quality

Range of Services
We serve our clients in . . .
Stall Activities

Chain Store
Promotions

Float Activations

Institutional
Promotions

Town Storming

Merchandising

Value Added

Other Activities

To add more value to our clients business with sustainable profitability, quality

Types of Activities
Stall Activities

Mega
stalls

Sales
Camps

China
Kiosk

To add more value to our clients business with sustainable profitability, quality

Types of Activities
Chain Store
Promotions
IMTs

LMTs

In-store
Promotio
ns
Out
Store
Promotio
ns
Store
Intercept
or

To add more value to our clients business with sustainable profitability, quality

Types of Activities
Float Activities

Road
Show

Display
Float

MMU/Bola
n Activity

To add more value to our clients business with sustainable profitability, quality

Types of Activities

Institutional
Promotions

School
Activities

College
Activities

To add more value to our clients business with sustainable profitability, quality

Types of Activities

Town Storming

To add more value to our clients business with sustainable profitability, quality

Types of Activities
Merchandising
Outlet
Merchandisin
g

Banners
Pole Sign

Buntings

Steamer
s
Balloons

Wobblers

Flag Sign
Shop
Fascia

Hangers

To add more value to our clients business with sustainable profitability, quality

Types of Activities
Others
Free
Sampling

DDS

HoReCa
Promotio
ns
Buchat
Bazars

Mohalla
Activity

Rural
Melas

Mime
Shows

Value
Added

Flax and vinyl


Printing
Vehicle printing

To add more value to our clients business with sustainable profitability, quality

BTL Activities & Standards

Art Work

Execution

Transpor
t

Fabricati
on

QAQC

Pre- Activity

Quality
in time

Branding

Sound
and
lighting

Team
arrange
ment

Demo

Itinerary

During Activity

Close Coordination
with client

Reporting
Cycle

Comments

Quick and
timely
decision

Permissi
on and
Taxes

Accomplish
Certificate

Final Closing

Post Activity
Final Report ( Strength, Weaknesses,
Opportunities, Threats )

Reward and Recognition

To add more value to our clients business with sustainable profitability, quality

Space
hiring

Account Closing

Event Management
Services
Nationwide
coverage

Qualified and
Experienced
ushers

Quick Service

Innovative Ideas

Quality Work
Decorations

Wide range
BTL Services

Prontolinks
To add more value to our clients business with sustainable profitability, quality

Range of Services
We serve our clients in . . .

Sale Conferences/
Cooperate Events

Brand/ Product
Launching Shows

Mall Events

To add more value to our clients business with sustainable profitability, quality

Sale Conferences
Cooperate Events

To add more value to our clients business with sustainable profitability, quality

Brand/ Product Launching


Shows

To add more value to our clients business with sustainable profitability, quality

Mall Events

To add more value to our clients business with sustainable profitability, quality

Event Managements
& Standards
Art Work

Pre Hype

Transport

Fabricatio
n

Pre Working

Decoratio
n

Quality in
time

Branding

Sound
and
lighting

Team
arrangem
ent

Itinerary

During Event

Execution

QAQC

Close Coordination with


client

Reporting Cycle

Comments

Quick and
timely decision

Permissio
n and
Taxes

Accomplish
Certificate

Post Event
Final Report ( Strength, Weaknesses,
Opportunities, Threats )

Reward n Recognition

To add more value to our clients business with sustainable profitability, quality

Account Closing

Space
hiring

Final Closing

Marketing Research
Services
Nationwide
coverage

Scientific Sampling
Male / Female Bilingual Interviewers

Qualified and Experienced


Researchers

Strong Back-Checking and Data Quality


Assurance
Wide range of Analytics Tools

Prontolinks
To add more value to our clients business with sustainable profitability, quality

Range of Services
We serve our clients in . . .

Observational
Observational Studies
Studies

Qualitative
Qualitative Researches
Researches

Quantitative
Quantitative
Researches
Researches

To add more value to our clients business with sustainable profitability, quality

Types of Studies
Knowledge,
Knowledge, Attitude
Attitude &
& Practices
Practices
Studies
Studies

Market
Market Sizing
Sizing and
and Forecasting
Forecasting
Studies
Studies
Pre/Post
Pre/Post Launch
Launch Product
Product
and
Advertising
researches
and Advertising researches

Product
Product Research
Research

Mystery
Mystery Shopping
Shopping

Field
Field work
work Evaluation
Evaluation
Consumer
Consumer Usage
Usage &
&
Attitude
Attitude studies
studies
Brand
Brand Health
Health Trackers
Trackers
Customer/Employee
Customer/Employee Satisfaction
Satisfaction
surveys
surveys

Concept
Concept // Product
Product testing
testing

Segmentation
Segmentation Studies
Studies
Census/Retail
Census/Retail Audits
Audits
Price
Price Sensitivity
Sensitivity Studies
Studies //
Pricing
Pricing Research
Research
Media
Media Studies
Studies

And More . . .
To add more value to our clients business with sustainable profitability, quality

Qualitative Research
Techniques

In-Depth
Interviews
(IDIs)

Focus Group
Discussion
(FGDs)

To add more value to our clients business with sustainable profitability, quality

House hold survey


Market Survey
Central location Test
(CLT)
Link
B2B Research
Farmer survey

Telephonic Survey

Face to face Interviews

Quantitative Research
Techniques
Field work
monitoring
Consumer
researches

To add more value to our clients business with sustainable profitability, quality

Survey Activities
& Standards
Recruitment done through a
screening questionnaire

Pre-Field

Interviewer Training before


initiating any study

Mock Calls / Pilot Tests are


conducted before start of
fieldwork

During Field

Field Supervision / Spot Checks / Field


Accompaniments

Data Validation

Back Checks - 20% of the total sample

Post Field
Logic Checks

Random re-punch 5%-10%

Management Verification
Independent team reporting directly to Management verifies 5-10% of the field work

To add more value to our clients business with sustainable profitability, quality

Analysis at Prontolinks
We offer a range of multivariate and modeling programs to
enhance data analysis.
These
Brandinclude:
Health Analysis

Brand Price Trade Off (BPTO)

Data

Conjoint Analysis
Chaid (Chi-Square Automatic Interaction Detection)

Analysi
s

Analysis

Cluster Analysis
Correlation Analysis
Correspondence Analysis
Discriminant Analysis
Disposition Analysis
Dashboard analysis

And Many More

Factor
Analysis
To add
more value
to our clients business with sustainable profitability, quality

Reporti
ng

Sectors of Experience
Prontolinks has mostly worked on following
sectors:
Telecom

Durables (Home
Appliances )

Food & Beverages

Media

Agricultural

Automobile

Financial Sector

Personal & Home


Care

Social Sector

And Others . . .

To add more value to our clients business with sustainable


profitability, quality
28

Our Nationwide Clients

To add more value to our clients business with sustainable profitability, quality

Prontolinks Presence
& Coverage
Head
Head Office
Office

Lahore

Regional
Regional Office
Office

Karachi

Regional
Regional Office
Office

Peshawar

Regional
Regional Office
Office

Lahore

Regional
Regional Office
Office

Islamabad

Regional
Regional Office
Office

Faisalaba
d

Regional
Regional Office
Office

Quetta

Hyderabad

Bunno/Koh
at

Gujranwal
a

Rawalpindi

Sargodha

Sibi

Sukkar

Abbottaba
d

Sahiwal

Jhelum

Jhang

Khuzdar

Multan
Bahawalpu
r

To add more value to our clients business with sustainable profitability, quality

Team at Prontolinks
Prontolinks

has

Marketing

Consultants,

Event

Managers,

Researcher, Statisticians, and Activity Executors , who are highly


qualified, experienced and committed solely working for the
company.
Apart from our permanent team, we have more than 100 ad-hoc
Brand Ambassadors, activity and field interviewer who work with
us on regular basis for different projects.
They are given professional training on how to manage activity
and survey before start of a project.

To add more value to our clients business with sustainable profitability, quality

Team at Prontolinks
Hina
Hina Gul
Gul
Client
Client
servicing
servicing

Naseem
Naseem Asif
Asif

Nasir
Nasir Butt
Butt
Lahore
Lahore

Junaid
Junaid Toor
Toor

Operations
Operations

CEO
CEO

Nazim Butt
Planning
Planning

Shahid
Shahid
Sheikh
Sheikh
Kamran
Kamran
Roomi
Roomi

Tahzeeb
Tahzeeb
Zahra
Zahra

Karachi
Karachi

Tamoor
Tamoor Butt
Butt

Quetta
Quetta

Umer
Umer Kaker
Kaker

Arslan
Arslan
Akhtar
Akhtar

Peshawer
Peshawer

Nasrullah
Nasrullah

Faisalabad
Faisalabad

Haroon
Haroon

Digital
Digital
Printing
Printing

Zamir
Zamir
Hussain
Hussain

Iron
Iron work
work

M.
M. Shahzad
Shahzad

Technical
Technical
Support
Support
Financial
Financial
Consultant
Consultant
Legal
Legal
Adviser
Adviser

Zamurd
Zamurd
Abbass
Abbass

Uzma
Uzma Kamal
Kamal
Ghulam
Ghulam
Hyder
Hyder

Fabricatio
Fabricatio
n
n

Tanzeem
Tanzeem Ul
Ul
Hassan
Hassan

Admin
Admin &
&
Finance
Finance

Anjum
Anjum
Mahmood
Mahmood
Nabgha
Nabgha
Zainab
Zainab

Abdul
Abdul
Rehman
Rehman

Faisal
Faisal Whab
Whab
Asghar
Asghar
Khrul
Khrul

To add more value to our clients business with sustainable profitability, quality

Nazim Butt
Managing Director
Martial Arts / Traveler & Marketing Guru
Nazim Butt started his professional journey of life in 1992,
with a top marketing research agency Aftab Associates.
He joined Interflow Group in 1999 as BTL professional. During his stay he had done
number of activations as Zonal Head in Punjab and NWFP. He has also successfully
performed number of projects with different National and Multinational clients like
Shell Pakistan, Pakistan Tobacco Company, Lever Brothers, Rafhan Best Foods, Engro
Foods, Pak Suzuki Motors, Toyota Indus Motors, Pepsi Cola International, Dalda Foods,
PTV, Ministry of Population Welfare etc.
He joined Prontolinks in Jan-2007 as CEO. He has vast activations experience with
Contact Plus Interflow Group and Prontolinks specially in the field of Float
Activations, Stall Activations, MMU, Rural Melas, Managing Sales Conferences, Music
Concerts, Free Sampling, Institution Promotions, IMT activations, Merchandising etc.
He is also well known services provider for Event Management nationwide.
To add more value to our clients business with sustainable profitability, quality

Naseem Asif
Regional Manager
Marketing Professional / Chit Chat & Media Watcher
(North)
Naseem is a Marketing & Research Guru with

proven track

record and a heavy profile that goes with her personality.


She joined Prontolinks in 2015 as a Regional Manager looking after Islamabad
region.
Naseem Asif is a well known personality in the market and his reputation precedes
him. She started her career with Aftab Associates as a project coordinator in 1996.
She spent her entire career in Marketing related field, specializing in the field of
Marketing Research.
The long list of her achievements continues focusing customer satisfaction. She
has introduced Prontolinks in many business giants at corporate level. Her
dedication and hard work is unmatchable meeting deadlines and managing events.

To add more value to our clients business with sustainable profitability, quality

Hina Gul
Regional Manager (South)
Movies / Social Networking & Music lover
Hina Gul has done M.Sc (Statistics) from Karachi University and
joinedinProntolinks
Regional Manager
2013, with asmore than 7-years experience in Analysis,
Marketing and Marketing Research. Hina is also a member of some social sciences
Hina started her marketing research career in 2006 from SMAR International
groups.
Pakistan, as a statistician. She has worked with different national and multinational
clients in research side. She has started and run mystery shopping program
continuously 6-years with Mobilink and 2-years with Wi-tribe other than mystery
shopping she has experienced of Customer Satisfaction Survey, pre and post
launched researched, field monitoring and campaign evaluation studies, etc. Hina
has

also done Brand Health Analysis, Brand Price Trade Off, Conjoint Analysis,

Segmentation Analysis, Customer Satisfaction Index, Perceptual Mapping, Net


Promoter Scores (NPS), Significant Testing, Key Driver Analysis. She also launched
Excel based dashboard for field work monitoring and trend analysis.
To add more value to our clients business with sustainable profitability, quality

Junaid Toor
Key Accounts Manager
Coffee / Company & Politics
Junaid has done MBA with a major in marketing from Institute of
Administration, Business
The University of Punjab, and has

joined Prontolinks as a Key

Account Manager with more than 15-years experience with different sectors.
He has started his career in 1998 from Joes Fashion Export as a merchandiser. He
has also worked with Dynasel Pvt. Ltd., Pizza Hut Pakistan and HKB Stores. Junaid
also has 6 years of experience in Kuwait working with DHL, Al Kazemi Shipping &
Postaplus.
After joining Prontolinks with his versatile experience he has offered unique ideas to
client. His journey toward optimizing client business with less investment still
continue. Client servicing is the main core responsibility of him.

To add more value to our clients business with sustainable profitability, quality

Anjum Mehmood
Manager Accounts
Food Lover / Social Networking & Fun Lover
Hafiz Anjum Mehmood has done MBA Finance (Executive) from
Lahore Graduate College. He started professional career in 1991
from Granulars (Pvt) Ltd.
Anjum has also worked with different organizations. Prior to join Prontolinks he
performed his duties with Jaffer Brothers (Pvt) Ltd, BTL Marketing Concepts, Cress
LPG (Pvt) Ltd & Maxease International. He has experience to work with different
sector and has vast knowledge of Accounts & Administration.
He has joined Prontolinks as Manager Accounts in April, 2013 With 23 years of
experience and on the basis of this experience, he has introduced computerized
accounting system in Prontolinks.

To add more value to our clients business with sustainable profitability, quality

Faisal Wahab
Internal Auditor
Law / views & Politics

Faisal Wahab has completed C.A Articles From Javed & Co.,
Chartered Accountants
in May 1993. Faisal has done MBA in 2001 from College of
He Started his professional
career in 1997, since then, he is working in different
Business Administration
sectors like

Advertising,
BTL /Event Management, Textile and Charter
Lahore
.
Accountant. He has successfully performed his duty with Manakin Textiles Pvt Ltd.,
Haider Shamsi and Company Chartered Account Firm, Contact Plus, T.V. One,
Universal Metals Pvt. Limited. He has vast knowledge of Audit with National and
Multinational organizations like A. Rahim Foods (Pvt) Ltd, Bunnys Bread, Textile
Services (Pvt) Ltd, Sapphire Fibres, Diamond Fabrics.
He joined Prontolinks as an Internal Auditor in May 2012, on the basis his past
experience he has introduced latest accounting

and internal control system in

Prontolinks. These systems has improved the over all financial outlook and enhance
the organizational profitability.
To add more value to our clients business with sustainable profitability, quality

Asghar Ahmed Kharl


Legal Adviser
News / Tea & Opinions
Asghar Ahmed has done BA, LLB., He is advocate in Supreme Court
of Pakistan
Shahid law
Currently, He joinC/O
Prontolinks
as Chamber.
legal advisor, he has 25 years practice experience
as legal advisor, and had worked with Punjab Sweets and Bakers Association
Punjab, Al-Saedia Trading Company, Aks Security Private Limited, Ajar Enterprises
(Pvt) Ltd, Bio Matic (pvt) Ltd., BIH Serviced (Pvt) Ltd.

To add more value to our clients business with sustainable profitability, quality

Contact Details
FOR ALL YOUR MARKETING, RESEARCH and
EVENT MANAGEMENT NEEDS
Please Contact us:
Head office :E-94 Super Town, Defense
More Walton Road, Lahore, Pakistan

Tel: +92 -42-36625844, +92 -21-34330061-64

Karachi office : Suit# 707, 7th Floor,


Kawish Crown Plaza, Main Shahra- eFaisal,
Karachi, Pakistan

Cell: +92-300-8491107, 321-4462485,


321-3333696

www.Prontolinks.com
www.Prontolinks.com

info@prontolinks.com

To add more value to our clients business with sustainable profitability, quality

Looking forward to have a


fruitful business relationship
with you
Thank You

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