Professional Documents
Culture Documents
FORTUNE
AT THE BOTTOM
OF THE PYRAMID
Ashutosh Yadav
(04)
Vineet Dubey
(28)
Pritam Gayakwad (34)
Ashish Kumar Jha
(41)
Anant Kawale
(48)
(MMS-2007-09)
At the bottom of
the
pyramid
Purchasing Power
Parity in US dollars
> $20,000
Populatio
n
Tier1
$1,500 - $20,000
Tiers 2-3
75 - 100
in
1,500 1,750
Millions
$1,500
Tier 4
4,000
<$1,500
Tier 5
Exploitation
of poor people by
Private sector.
Rural population was primarily poor
& urban population was relatively
rich.
Private sector businesses , especially
MNCs logic about BOP.
Aid Agencies
Politicians,
public policy
establishments
NGOs, civil
society
organizations
Conscious.
The BOP market is connected
BOP consumers accept advanced
technology readily
Price Performance
Innovation : Hybrids
Scale of Operations
Sustainable Development : Eco-Friendly
Identifying Functionality : Is the BOP different
from Developed Markets?
Process Innovation
Deskilling Of Work
Education Of Customers
Designing for Hostile Infrastructure
Interfaces
Distribution : Accessing the Customer
BOP markets essentially allow us to challenge the
Conventional Wisdom in Delivery of Products and
Services
Some
Developing
a unique
approach
to BOP
markets
and
learning
from the
experience
Fine-tuning
the
traditional
approach
Micro
The
Capital Intensity
Sustainable Development
Innovations
The
Self
Help Groups
15 to 20 members
from same village
married
between the ages of 20 and 50
existing below poverty line
Each
member contributes Rs 50 to a
joint savings account
Leader responsible for collection and
opening up of savings account in the
bank.
The savings are converted into fund.
Used for emergency lending to an
individual within the group.
Eligible for loan after one year of
formation.
Number
Information
internet.
Connects subsistence farmers with
large farms,current agricultural
research and global markets.
Operated by local farmer called
sanchalak.
Information provided by samyojaks.
.
practices.
Farmers benefit by realizing better
prices
Disintermediation savings
Freight costs
Quality control
Risk management
Largest
Individuals
Carne
Largest
cement manufacturer in
Mexico, second largest in USA, and
the third largest in the world.
Manufactures and sells raw cement,
ready-mix concrete, aggregates and
clinker.
High level of commitment to
customer service and satisfaction.
Means savings/property
Launched in 1998
Enables very poor to pay
today
for services
and building materials to make and
upgrade their homes.
Provide
Is
it as easy as he makes it
sound?