Professional Documents
Culture Documents
Strategies at Zara
Bino Joseph
Kishore Thomas John
Saranya M
Vygha N K
History of Zara
Case
Facts
Two seasons Spring/Summer and Fall/ Winter
Contd
Contd
Zara experienced only15-20% markdown sale of season volume.
Competitive advantage
Fast production
Strengths
Efficient distribution
Fast deliverytechnology
of new products, design and trends
Information
Strengths
Fast delivery of new products, design and trends
Different
Cost
leadership
strategy
strategy
Information
Different
strategy
technology
Cost leadership
Efficient
distribution
strategy
Strategies
MIS
product
ion
Objecti
ves
design
marketi
ng
Design
MIS
Product distribution system
Improving inventory system
Order information flow-> stores
ordering system
Marketing
R&D
Market penetration
Market , location of stores ,
consumer behavior analysis
4 P Approach
Product
Local preferences, designs and trends
Price
Different pricing strategies for different countries
Promotion
Different promotion strategies for different
cultures
Placement
Effective distribution and location of stores
Analysis
Global scenario
Build a decentralized distribution &
Looking ahead
Current supply chain model must be