Professional Documents
Culture Documents
Ichikawa Group
Ichikawa Group of Companies is one of Japan's biggest
cosmetics companies.
Ichikawas state of art cosmetic plant manufactures more
than 2 million cosmetic units per month from a range of 700
products encompassing body, skin and hair care and color
cosmetics. Ichikawas product manufacturing operation is
carried out with most stringent quality control and quality
assurance procedures, to ensure ultimate results and to
meet high international standards.
One day, in their soap manufacturing unit, they received a
complaint that a consumer had bought a soap box that was
empty. Immediately the organization deploys a team of
experts to look into the matter and find out the cause of this
instance and put an end to any such future occurrences.
You are the team of expertsWhat would your approach
be?
Uses:
Define what project or problem to work on.
Diagnose problems
Resolve a problem by coming up with possible solutions and identify
possible resistance to proposed solutions.
The team will have to answer several "what", "why", and "how"
questions.
Purpose
To get break out of our habit-bound or one sided thinking
To produce a set of ideas from which we can choose and make
priorities.
Individual Brainstorming
It allows your mind to be creative, tread on different paths and produce a
wider range of ideas. This involves improvising on ones own ideas and
being free from any physical or mental boundaries.
Group Brainstorming
Group brainstorming can be very effective as it uses the experience and
creativity of all members of the group. When individual members reach their
limit on an idea, another member's creativity and experience can take the
idea to the next stage. Therefore, group brainstorming tends to develop
ideas in more depth than individual brainstorming
Process of Brainstorming
1
2
3
4
5
6
(Max 30 Min)
Encourage people to develop other people's ideas, or to
use other ideas to create new ones
Appoint one person to note down ideas that come out of
the session
Activity
You are the management members of the
SKE Societys Science College. In the recent
examinations the performance of students is
not satisfying. It is the beginning of the
academic year now. You have to advice the
students as well as staff. Conduct a
brainstorming session before you address the
staff members and students.
Activities:
How students can earn while they learn?
Farmers Suicide.
Think your group is working in the sales agency of refrigerators in Jammu
and Kashmir what different measures you would adopt to increase sale of
refrigerators.
One of your classmate stammers while talking. Because of which he is
feeling inferior and does not mix up easily with others. How you can help
him to overcome this difficulty.