Making Inferences from Statistics

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1. Briefly introduce a market trend.
2. Use statistics that reflect this market trend and
its impact.

3. State implications of those statistics.

4. Make a recommendation based on those
statistics.

1. Briefly introduce a market
trend.

Electronic 3C products have rapidly
emerged in the new century,
accelerating the rate in which consumers
receive information. Of those products,
Taiwanese consumers highly regard the
Apple ipod mini among available mp3
walkman products given its cool
appearance and multi-functions.


Disabled elderly individuals frequently
require a diverse array of services,
including assistance with daily living tasks,
nursing care, physical therapy or
nutritional consultation. Industrialized
countries have struggled with how to
effectively coordinate such services given
the rapid rise in the number of elderly
residents.


Recent societal advances have spurred
domestic consumption in Taiwan of luxury items,
with cosmetics no exception. Many female
consumers view cosmetics as a daily necessity,
as reflected by the wide array of cosmetic
brands in the intensely competitive market
sector. Given the enormous consumer demand
and stringent competition, manufacturers must
thoroughly understand the purchasing behavior
of consumers in this market niche.

2. Use statistics that reflect this
market trend and its impact.


While promoting the product slogan, If
you buy it, you will own the Mac + pc, the
Apple Computer Company announced
retail sales of more than 800,000 ipod
units sold during one season, with
4,580,000 units sold last year.


While Taiwans elderly individuals over 65
years old in 2003 comprised 9.2% of the
entire population, this figure will increase
to 15.9% by 2021.


Although the United States accounts for the
largest market worldwide, France is the largest
exporter of cosmetic products. However, market
growth has shifted from industrialized countries
to developing ones in South America, Eastern
Europe and Asia (especially China), with the
compound annual growth rate exceeding 10.4%
over the past five years. Despite a global
economic turndown, the cosmetic and fragrance
sector continuously performs well, i.e., an
average growth rate of nearly 5%.

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