Section A – Question 1a) –

Structuring and Practice

 SHAK - Question 1a
Asks you to describe and evaluate your skills development over
your practical production units – from Foundation to Advanced. You are
also allowed to include any relevant skills development you gained
outside the media course – extra-curricular projects.

The question will ask you to consider your skill development in terms of
one or two of the following areas:

• Digital Technology
• Creativity
• Research and Planning
• Post-Production
• Using conventions from real media texts.
 Sample Question:
1a) “Digital technology turns media consumers into media
producers.” In your own experience how has your
creativity developed through using digital technology to
complete your coursework productions?

Candidates will need to refer to their work for the

foundation AND the portfolio units.

• Explanation/analysis/argument (10 Marks)

• Use of examples (10 marks)
• Use of terminology (5 marks)
To Get A Level 2 (13-15 marks)
Explanation/analysis/argument (5-6marks)
The production process is described briefly with partial
relevance to progression.

Use of Examples (5-6 marks)

Mostly clear, partly relevant and narrow range of
examples on how your skills have developed.

Use of Terminology (3 Marks)

The basic use of media terminology throughout.
To Get A Level 4 (23-35 marks)
Explanation/analysis/argument (9-10marks)
There is a clear sense of progression established by the
answer, and a range of articulate reflections on the
production process are offered.

Use of Examples (9-10 marks)

Candidates offer a broad range of specific, relevant and
clear examples that are suitable to the question

Use of Terminology (5 Marks)

The use of both production terms and conceptual media
terminology applied throughout is excellent.
Timelining Your Progression
Use the Blog Entries from last lesson to:

Map your progression over the last two years in terms of your
understanding of

• Digital Technology
• Research and Planning
• Conventions of Media Texts
• Post Production
• Creativity

• Media Language
– Production Terms
– Conceptual Media Terminology
 Preliminary Thriller Music Video/TV Drama
Task

INSTITUTIONS
EXAM

Sep Feb Sep Feb Now

08 09 09 10

Skills Progression Timeline

 How Long Should it be?
• Think of it as 25% of your mark and
therefore something that takes 25% of
your exam time. (30 mins)

• Exactly how much is written is not so

important as long as you answer the
question with a clear structure and
examples.
 Structure?
• Introduction – outlining how you will answer the question:
- What areas are you addressing? (What is the question really asking)
- How did you learn about these areas in your production process?
- What main parts of your productions will you cover?

- How your skills have progressed? (Examples/Analysis)

- How your skills have progressed? (Examples/Analysis)

- How your skills have progressed? (Examples/Analysis)

- Conclusion – Sum up skills development in the areas asked by the

question.
 Task 1:
• Work with a partner
to write an
introduction to one of
the example question
on the wiki.

• Ready to share your

introduction with the
class in 20 mins
 Task 2:
• Write a complete response to
your question and post on the
wiki.

• Make sure to include:

– Your skills progression over two
years
– Relevant examples/events/turning
points
– Production terminology
– Conceptual Media terminology
• 1)How have you used your creativity to
produce a successful production?

• 2)How have you included others ideas in

the development of your production?

• 3)Describe and evaluate how the use of

creativity has enhanced the use of new
media technology?
• How can Web 2.0 enhance the use of new
media technology to represent the conventions
of real media texts to good effect? Discuss. (50)

To what extent has new media technology

allowed you to represent the conventions of real
media texts effectively. Discuss. (50)

How did the conventions of real media texts

inspire you to use new media technology to
create the style of product you achieved?

How have using conventions of real media texts

expanded your creativity within your productions
throughout the years?
In your chosen production, how have you used
Digital Technology in order to make your product
more accessible to it's Audience.
How did you use digital technology to create you
products.
How have service websites i.e. Scribd/Google
Docs helped/aided the Production and/or Post-
Production process of your production.
How has Digital Technology helped you apply
real media conventions in your work?
Over the two years, how has Digital Technology
contributed to your research and planning of
your productions?
How has your research and planning skills
improved since you have begun the course, and
how has this developed your creativity skills?

During this course how do you think your skills

have improved between research and planning
and post production?

What skills have you developed in terms of

planning and research and how have they
influenced your creativity?

How has research and planning allowed you to

improve your creativity for your end product?
• How has your views of editing changed over the years as
you progressed with different programs?

• Describe and evaluate creativity in terms of post

production?

• To what extent have your skills and progression

improved with post production digital technology?

• How has digital technology allowed you to experiment

with new ideas in terms of post production?