Professional Documents
Culture Documents
future
That is difficult to predict
Firms can not rely on actual user-demands on the
market they can not find lead users
Firms
User analyses
Market analyses
Examples: Surveys (how do people use web sites)
Trend spotters (new food habits)
Focus groups (social home service)
Anthropological approach
Examples: Living in youth groups (music, clothes,
everything) acting as a tourist
Critical incidences
Example: Interviews with victims of fire
User involvement
User communities
Examples: Web-blogs (software firms, library)
Help desk and complaints (travel agency)
User involvement in the innovation process
Examples: Co-creation (NewInsight)
The idea and test phases (New services for
mobile phones)
Value chain innovation (company-users as experts)
Examples: Diary wholesale cafe
Hotel - attraction tour operator press
Employee-based user-knowledge
Idea boxes
Examples: Library, IBM, Venture Cup
Empathic innovation
Examples: Waiters in a cafe
Insurance agents
Employees as innovators
Example: TrygVesta (insurance company)
Volunteers
Example: Roskilde festival
Offensive strategy
Reflexive strategy
The
Sum up
10