Professional Documents
Culture Documents
Context
Presented by:
Elamurugu Sundararaj
Title:
Director
Company:
Raj Competency Development
Center
Website:
http://www.rcdc.co.in
Contents
Types of E-Commerce
Population Spread
Internet Usage
Usage Classification
Market Spread
The Future Pushing and Limiting
Factors
http://www.rcdc.co.in
Types of E-Commerce
Definition:
1. Commercial transaction through a
network enabled medium is known as
Electronic Commerce.
2. E-commerce is the use of electronic
communications and digital information
processing technology in business
transactions to create, transform, and
redefine relationships for value creation
between or among organizations, and
between organizations and individuals.
http://www.rcdc.co.in
Types of E-Commerce
B2B: Business buying products / services from another business.
Example: Manufacturing units to Dealers
B2C: Consumer buying products / services from Business. This
form is becoming popular now after amazing success by
Flipkart, Amazon etc
C2B (Consumer-to-Business) Consumers directly posting or
publishing requirements in a network medium and the business
bid for it. Example: Furniture requirement postings, Home
purchase etc.
C2C: Consumer buying products / services from another
consumer. Classifieds business for example, will fall into this
category. Companies like MyHome-MyNeeds.com are operating
in this business space.
M-Commerce: Mobile Commerce is the niche market which
further facilitates the commercial transaction on the fly, since
the business is done thru hand-held devices with wireless
network. This takes all the above formats. People say it is a
subset of e-commerce.
http://www.rcdc.co.in
Government Participation
B2G: Government Tenders, Auction
Notices are digitalized and business
bid for them. This can bring
transparency in Order Selection and
Execution.
C2G: Government can directly reach
citizen without any middlemen or
offices to disperse its schemes,
subsidiesm etc.
http://www.rcdc.co.in
Population Spread
As we look at the geospread, nearly 8% of India
population, with each
5million people are living in
the tier1 cities and much of
e-commerce transactions
happening here.
Approximately around 4%
of population from 32
cities, with an average of
2.5 million each are
participating in this market.
That sums up to the range
of 25% to 30% of 1.2 billion
people who are the active
customers in e-commerce
space.
This is the census data as of 2011 and geo analysis done by Forester Research.
http://www.rcdc.co.in
Internet Usage
As we see the present
and projected and
planned usage is
getting increased by
multi-fold.
As per the projection
given by TRAI, by
2020, there will be an
estimated internet
users of 600 million
with minimum of
2MBPS data speed.
This target seems to
be quite realistic with
the advent of 4G in
place.
http://www.rcdc.co.in
http://www.rcdc.co.in
Market Spread
http://www.rcdc.co.in
http://www.rcdc.co.in
Conclusion
Both planned and ad-hoc purchases make this segment lucrative.
Convenience of order booking at one place and deliver at another
place without worrying on logistics, package and time (the Gift sector,
for example) make this market further attractive.
Accelerated usage of Smart phones, gradual adoption or transition of
pay wallets, for example paytm.com, e-money will trigger this market
move upwards.
Vast amount of data getting generated on the consumer preference
and spend power which in turn opens up other niche business
segments such as Analytics using BigData etc.
Warehouses will be much more decentralized. The inventory control
might become a challenge due to demand volatility and competition
pressure.
As the usage becomes more common and awareness increases, the
businesses will be interfacing with one another through tested APIs so
as to provide an integrated shopping experience.
http://www.rcdc.co.in
Thank You
Presented by:
Elamurugu Sundararaj
Title:
Director
Company:
Raj Competency Development
Center
Website:
http://www.rcdc.co.in