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BUS 235 Entire Course (Ash)

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BUS 235 Week 1 DQ 1 Marketing Trends

BUS 235 Week 1 DQ 2 Customer Needs and Wants
BUS 235 Week 2 DQ 1 Market Research
BUS 235 Week 2 DQ 2 Customer Loyalty
BUS 235 Week 3 DQ 1 Branding Debate
BUS 235 Week 3 DQ 2 New Product Development
BUS 235 Week 3 Assignment Retail Store (Walmart)

BUS 235 Week 1 DQ 1 Marketi

ng
FORTrends
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Marketing Trends
Consider the broad changes occurring in marketing today and iden
tify themes that you believe are emerging from these changes. Can
these themes and changes be related to societal forces? How? Prov
ide examples of societal changes and how these changes have imp
acted the way marketing activities are conducted. Respond to at le
ast two of your classmates postings.

BUS 235 Week 1 DQ 2 Custom

er
and
FORNeeds
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Customer Needs and Wants

Marketing has often been defined in terms of satisfying customers
needs and wants; however, marketing critics argue that marketing
can be unethical by creating needs and wants that did not exist bef
ore. Marketing can encourage customers to spend money on good
s and services they really do not need or want. Take a position on t
he following ethical dilemma: Do you think marketing merely reflec
ts the needs and wants of consumers, or that marketing creates un
necessary customers needs and wants? Respond to at least two of
your classmates postings.

BUS 235 Week 2 DQ 1 Market

Research
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Market Research
Describe methods you would use to analyze one of these three diff
erent markets: consumer, industrial or international markets. Wha
t challenges would you face to ensure accurate data gathering in th
e market and what recommendations would you make to overcom
e those challenges? Respond to at least two of your classmates po
stings.

BUS 235 Week 2 DQ 2 Custome

r FOR
Loyalty
(Ash)
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Customer Loyalty
Successful companies recognize that high satisfaction leads to high
customer loyalty. Provide an example of a company to which you a
re loyal in terms of buying products or services. What marketing ac
tions does the company take to promote your loyalty and satisfacti
on? Respond to at least two of your classmates postings.

BUS 235 Week 3 Assignment Re

tail Store (
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Week 3 Assignment :
Visit any retail establishment of your choice in order to gain specifi
c knowledge about the marketing activities of the operation. Provid
e a 2-3 page report on your visit using at least two references (one
reference to be the textbook) to support your analysis. Suggested a
reas to analyze include:

BUS 235 Week 3 DQ 1 Brandi

ng Debate (Ash
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Branding Debate
Take a position on one of the following statements: a) All brands h
ave a limited life as indicated by the product life cycle and will slip
or disappear. b) There is no reason why a successful brand cant l
ive forever. Provide examples to support your position. Respond
to at least two of your classmates postings.

BUS 235 Week 3 DQ 2 New Pr

oduct
(Ash)
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New Product Development

Have you ever had a need for or interest in a new product or servic
e that you wish someone had developed? Identify what you believe
could be a new product or service and why you think it would be s
uccessful. Is the product or service targeted to a particular group o
r would it be available to the mass market? Describe how you woul
d test market the product or service to determine if it has commer
cialization potential. Respond to at least two of your classmates po
stings.

BUS 235 Week 4 DQ 1 Price an

d
Ethics
(Ash)
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Price and Ethics

Discuss the ethics of pricing products to match the value that cons
umers are willing to pay for products (e.g., $2.50 bottle of water, $
150 running shoes, etc.). Is it unethical to charge high prices when
the cost of making a product is significantly less than the retail pric
e? Provide examples. Respond to at least two of your classmates
postings.

BUS 235 Week 4 DQ 2 Service

(Ash)
Marketing
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Service Marketing
Identify the differences between product and service marketing. Fo
r example, how does Ashford market its services (education) differ
ently than businesses offering products such as the retail store you
visited in week three? Respond to at least two of your classmates p
ostings.

BUS 235 Week 5 DQ 1 Super B

owl
Advertising
(Ash)
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Super Bowl Advertising

Super Bowl commercials cost millions of dollars (as an example, co
mpanies paid an average of $2.6 million for 30 seconds of airtime i
n Super Bowl XLIV for the chance to reach a projected audience of
90 million viewers worldwide). View the latest Super Bowl ads. Ide
ntify which ad you believe was the most effective for domestic and
international markets and why. Respond to two of your classmates
and discuss whether you believe their choices would be successful
for domestic and international markets. Why or why not?

BUS 235 Week 5 DQ 2 AMA (A

sh)
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AMA
Visit the American Marketing Association, AMA, website and review
the statement of ethics. Identify two companies that you believe in
tegrate corporate social marketing in their overall strategic marketi
ng plan. Provide examples. Respond to at least two of your classm
ates postings.

BUS 235 Week 5 Final Paper

The
Marketing
Mix (Amazon)
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Week 5 Final Paper :

The Marketing Mix
Select an existing product and identify its target market. Describe h
ow each variable of the marketing mix (product, price, place, and p
romotion) is being executed. Address at least three elements of ea
ch variable.
Focus of The Marketing Mix
In a 6-8 page paper, excluding title and reference pages, consider t
he following:
Product:
What features do customers care most about?

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