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How Many of you use Social

Networking Sites?
So, what is social network?
Wikipedia says : A social network is a social
structure made of individuals (or
organizations) called "nodes," which are tied
(connected) by one or more specific types of
interdependency, such as friendship, kinship,
financial exchange, dislike or relationships of
beliefs, knowledge or prestige
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INTERNET AND YOUTH

Todays teens use technology more than ever. iGeneration
Teens use the internet to:
Send instant messages to their friends
Create blogs and online videos
Keep personal profiles on social networking websites
Share photos
Technology, especially the Internet, allows all of us immediate
access to information
The world WE live in is different than what ANY generation
has grown up in. Think about all the ACCESS you have to
information and compare it to what your parents grew up
with.
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Stats

85% of teens ages 12-17 engage in

some form of electronic personal
communication DAILY
text messaging
email
instant messages
on social networking sites.

73% of teens use Social Networking

Sites (facebook, Orkut etc)

SOCIAL NETWORKING
A social network service focuses on
building online communities of people
who share interests and/or activities,
or who are interested in exploring the
interests and activities of others.
Social networking has encouraged new
ways to communicate and share
information.
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SOCIAL NETWORKING:
What we know: TEENS
51% of teens visit social networking websites daily
or more often
91% of all social networking teens say they use the
sites to stay in touch with friends they see
frequently, while 82% use the sites to stay in touch
with friends they rarely see in person.

What we know:
Teens say social networking sites help them
manage their friendships

72% of all social networking teens use the sites

to make plans with friends; 49% use the sites to
make new friends.

66% of teens who have created a profile

say that their profile is not visible to all
unknown users. They limit access to their
profiles.
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Popular social networking

sites
Personal sites - Facebook
Professional/work related - LinkedIn
Romantic relationship initiationFriendster
Microblogging-Twitter
Music - last.fm
Videos - YouTube
Photos/pictures - Instagram
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Social Networking Activities

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Some Statistics
According to a study, 89 per cent of 15-20 year olds in
India access a social networking site everyday and
60% of them spend at least half an hour on them
The world now spends around 22 percent of all time
online on social networks and blog sites
The average visitor spends 66% more time on these
sites than a year ago
CNN's international readership found that 43% of
online news sharing occurs via social media networks
and tools
The number of users registered for virtual world sites
broke the 1 billion mark during 2010

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 1 billion+ users, 500 mil + likes p/day

50% of users sign in once a day (700 billion
minutes/month)
Average of 130 friends
Largest age group of active users 18-25
More than 70 languages available
More than 30 billion pieces of content shared each month

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Founded: 2006
No. of users: 500 million +
250 million tweets per day
Users spend an avg of 170 minutes per month on
Twitter
China has the most Twitter users

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Life Cycle Growth Curve

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Social Networking Pros &

Cons
The
Good :)

Speed of publications - Quick and easy way of sharing

news, views and any other information.
Specific audience reach - People who follow the account
are genuinely interested in what you have to say and the
content involved.
Good for PR - Keeps everyone in the loop of what is going
on
Keeping up-to-speed with the latest news in higher
The
Bad :( and monitor any activity
education
Vandalism people who intentionally go out of their way to
hurt the credibility of the company.
In the Spotlight Updates & Tweets need to be well
thought out before sent, as people pick up on mistakes or 15
anything that may favour bias.
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1. Psychological effects of social networking

As social networking sites have risen in popularity over the past
years, people have been spending an excessive amount of time
on the Internet in general and social networking sites in
specific. This has led researchers to debate the establishment
of Internet addiction as an actual clinical disorder.

2. Breaking

up

Sites such as Facebook are becoming increasingly popular

tools for methods of ending relationships, proving that
although new media is being used as a tool for connecting
with individuals, it is now creating new problems associated
with disconnecting from others.

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3.

Cyber bullying

Online bullying, also called cyber-bullying, is a relatively common

occurrence and it can often result in emotional trauma for the
victim. Depending on the networking outlet, up to 39% of users
admit to being cyber-bullied The destruction of these online
attacks can leave deep psychological scars.

4. Privacy
Privacy concerns with social networking services have raised
growing concerns amongst users on the dangers of giving out too
much personal information. Users of these services also need to
be aware of data theft or viruses.
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Protecting Your Profile

1.

Check PRIVACY settings

2.

Only allow friends to view pictures and personal information

3.

Only allow people YOU KNOW to be friends

4.

Protect Your Password - Don't give away the keys to your castle

5.

Change your password frequently

6.

Only share public information on your profile

7.

Know when to take things offline.

8.

Guard your reputation.

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