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CD C

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By

heikh

THE PURPOSE OF AN ADVERT IS TO PERSUADE CONSUMERS TO BUY A

PRODUCT. THIS IS OFTEN DONE BY SUGGESTING A PARTICULAR
LIFESTYLE, PERSONALITY OR IMAGE THAT PEOPLE WOULD WANT FOR
THEMSELVES OR RECOGNISE IN THEMSELVES. THE ADVERT WOULD
SUGGEST THAT THE ABOVE CAN BE ACHIEVED THROUGH BUYING THE
PRODUCT OR THAT SUCH PEOPLE BUY THE PRODUCT.

 CAMERA ANGLE - Eye

level. Artist looks
directly into the
camera, to create
the illusion that
the artist is
staring directly at
you, (thus
compelling the
audience to by
the album)
SHOT DISTANCE
MCU ( Artist
aligned to the
right )
Focuses on
artist face and
clothing.
Silver gold
and black
charms and
chains. Black
and white,
Good vs Bad.
Giving the
audience a
hint of her
personality /
style

BODY LANGUAGE & POSTURE - ,

Artist hair - is long and straight,
gives off confidence and
bleach blonde with pink
attitude, which could
highlights. A lot of Avril
suggest the personality
Lavignes consumers will
of the artist. The
recognise with this hairstyle,
twisting of a pink strand
and aspire to copy and
of hair, emphasis a
imitate it, to look like Avril
dangerous but sexy aura.
lavigne.
The background - is white,
with pink and black
illustrations and text.
The colour scheme
Artist clothes Black and white
represents the pop
Pokka dotted shirt, black
rock style of the music
vest top. The black and
and artist.
white clothing flow with the
Album info In black and
white capital text,
underneath artist
image. Album release
date largest text,
white. Important
information
highlighted in white,
like artist fan page
website.

colour scheme of the

magazine ad. This also
represents the good girl vs
bad girl personality, the
artist is presenting.

AVRIL LAVIGNE : MAGAZINE AD

 POSTURE & BODY LANGUAGE - in crouched

position. Artist is sitting on a black
leather couch, facing away from the
camera, giving the impression that
shes thinking. This suggest that this
photo was taking when the artist was
in the recording studio perhaps, thus
allowing the audience/consumer who
brought the album, to feel closer to the
BACKGROUND
Barely
artist,
as if they
had an inside peek on
noticeable,
but
a few
when the album was
being made.
vintage looking frames
and black walled room
is visible on the cover
of the cd booklet.
Reinforces the feel of
a recording studio
environment.

CD CD and background,
completely hot pink, with
black illustrations and
text. Artist name in black
capital font, with a heart
and skeleton bones
crossed behind it, relating
the rockstar
tom
body
to
BACKGROUND
Plain
white
feel,
of the artist
background,
withand
black and
album.
pink text and illustrations.
Album tracks in pink and
black font in list form. Pink
stars to add to the white,
pink & black style.
Repeated illustrations,
evidence that this album is
target towards a young
audience, high schoolers,
teenagers etc.

ANALYSIS OF CD DIGIPACK: AVRIL LAVIGNE

POSTURE/BODY LANGUAGE
Artist looking
upwards away from
the camera, body
facing towards the
camera, implies
concert feel
SHOT DISTANCE - CU + Low
Angle, of artist looking
upwards. Close up
highlights artist eyes
and make up, enhancing
her appearance and
appeal.

 BODY LANGUAGE & POSTURE Artist in standing up

position, body slightly
leaned to the side.
Artist holding tie ,
reveals tattoo on her
wrist.
TEXT - Large bold
text (artist name)
placed behind
artist image.
Album title and
release date, also
in circus font. Red
and white bold
text, placed at the
bottom of the ad.
Red, font colour
resembles circus
style.

CAMERA ANGLE Camera

angle, straight on .
Artist starring back
and smiling at
camera, portrays
her as confident/fun.
SHOT DISTANCE - Medium shot,
or artist smiling and
holding her tie.
Resembles USA women
poster army pictures.
HAIR /MAKE UP/COSTUME
Short throw back cut,
high quiff, blonde.
Light make up, light
eye shadow and bright
red lips stick. Red vest
top and bra, black and
red tie and blue jeans.
Gives of typical USA
country girl style.

P!NK: MAGAZINE AD

Star Image and Representation: Here P!nks star image is her conventional one. She
depicted as fun-loving and cheerful, with intertextuality with the carnival
which has similar connotations. Shes wearing a pink show girl leotard, with
feathery decorative trimming which represents her as a star, and has
intertextual references to circus performance and free spirited carnival
workers, who live life free from most restrictions upon society.
This represents her and the album as free spirited and carefree. The fact that
p!nk is riding a carnival horse strengths the connotations of freedom, with the
carnival style being continued through the font and colour scheme, with pink
and yellow being warm and joyful colours. The fact that she is positioned in
the middle of the cover implicates the importance of her star image, and the
importance of her carefree attitude in the album.
Genre: From the album you can tell that the genre is going to be almost
pop/punk in nature with the connotations of freedom with the combination of
CAMERA ANGLE Straight on,
the fact that p!nks tattoos are on show. This also helps cement the genre as
side view of artist , with
Target Audience:
known for
being
rebellious
and
tattoos have been embraced
by theP!nk
pop is
industry,
with
people
like Lady
GaGa,
her feet and arms in the
carefree,
pushing
peoples
with
her attitude
Cheryl Cole and Rihanna
frequently
showing
theirlimits
tattoos
within
music videos
air. As if she's riding the
on
issues
such
as
sexuality
and
her
opposition
to
and promotion
MAKEUP/HAIR/COSTUME
BODY & LANGUAGE
Artist advertisements.
horse itself.
traditional views of women. This album reinforces
Artist is seen
sitting on a rocking
her more rebellious and free aspects, which would
wearing a Moulin
horse, with her legs and
definitely appeal to her target audience, much in
rouge costume,
air in the air,. This fun,
the same way her Misunderstood album appealed to
revealing the artist
daring action, relates to
her audience. The continuation of the colour pink
tattoos on her
the style of her album
again suits her star image and appeals to her
body, keeping her
Funhouse
audience through that.
bad-girl, rebel,
style.

ANALYSIS OF CD DIGIPACK: P!NK

 SHOT DISTANCE - LS + Wide shot,

of artist sitting next to a old
fashioned gramophone.
CAMERA ANGLE Straight on, Low
level , but slight high angle,
as artist appears to be
looking up at the camera.
Background
MAKEUP/COSTUME/HAIR
visible
- Artist
in shot
hair short and wavy, red
lipstick, nude with a
necklace 9 pendant

BODY LANGUAGE &

POSTURE Artist is
seated. Crouched
inside what
appears to be a
CAMERA ANGLE Slight
baby basket. This
low angle. Gives
could suggest a
impression of
child like/
audience looking up
vulnerable side to
at the artist of
p!nk. Even though
stage.
sitting facing
MAKEUP/HAIR/COSTUME Artist
forward, artist
is short and wavy. Make
hair,
turned, looking,
up not visible. Artist can
over directly be
into
seen riding a rocking
the camera. horse, with a long dress
on, surrounded by
balloons. The intertextual
references to circus
performance, is continued
down to the cd itself.
BACKGROUND The background
image of the CD, is of an old
fashion carnival or circus,
which relates to the whole
theme of the album.

BODY LANGUAGE & POSTURE Artist sitting on

fairground ride,
reaching into the air, as
if she's riding the
horse, continuing the
intertextual reference
of freedom, free
spirited.

 IMAGE ANALYSIS The first

thing that catches my
eye, is that the image is
in black and white. This
isnt the normal
convention of a
magazine advert, as
they normally brightly
coloured to be eye
catching to the intended
target audience. The
image
which is
LS +
She
is wearing
aa
hat,
MD acauses
normalaconvention
which
shadow
of
a
magazine
to fall across heradvert
face,
(
fully
body
shot
of
implying a split
artist )
personality,
which is
suitable for this album
as she is trying to
portray a more mature
feel, compared to her
previous albums.

Target audience : Taylor swift seems to be targeting

teenaged girls, as she has used a strong but
simple colour scheme, to attract female
teenagers, as red, is a colour used, usually to
attract a female audience. Her target audience,
would be high schools and teenage girls,
females who can identify with her, in what she
wears and how she does her hair for example.
The costume Taylor swift wears, is the type of
attire
thatisteenage
girlsblack,
wouldwhite
probably
How
the artist
presented: The
and dress
red
in,
and
be
available
to
them
on
highstreets.
colour scheme, gives off a sophisticated feel. As
This
this
is
a
similar
target
audience,
I
think
it'll
be
makes sense, as this album was released after a
good idea
look into
hermatured
costumeher
style.
Taylor
Swifttochanged
and
appearance, from country girl music, to mature
pop/country music. The white colour of her
clothing, connotes innocence, as does her natural
make up, yet the red lipsticks, gives of a sense of
maturity. The image itself, a LS of the artist, has
Titles,
Text, Typography She has chosen to use a
a vintage.
simple but bold text which is simple, but stands
out from the black and white background, by
using a drop shadow effect to make the text
stand ouyt. The text is also highlighted, in the
iconic red, which not only makes the text stand
out. The consumer are able to make the link
between the name of the album and the colour.

TAYLOR SWIFT : MAGAZINE AD

 Colour - The title of the Album is red and so the colour is

boldly featured on the front cover. It is only used for the
title which instantly draws the reader in. Taylor Swift is
also wearing a bright red lip stick which suggests that she
has changed her identity, having matured from a country
girl into a woman. This sex appeal is new to her and the
red emphasises her lips and her being a woman.
This could also symbolise the change in the style of
music, perhaps also suggesting a hint of danger, giving
the impression of Taylor Swift being Dangerous. This will
appeal to a different target audience than her previous
ones. The other colours included are simple like her top
and name in white this could convey the idea that she is
showing
her
fans herself
she doesnt
need
to be
AnalysisThe
shadow
which and
is covering
half of
heritface
implies
busy,
just
herself.
that she may have a hidden secret or side to her this may be

Taylor Swift is the majority of

the album cover as her agency
wants to promote her and as
she is famous and a icon then
this will grab her audience. It
would also be easily
recognisable for her fans or the
public.
It communicates the genre as
this is a new concept for her
album covers as it shows her
maturity and a new direction
for her identity and music. It is
sleek and mature which will be

the danger or sexuality that is highlighted by the red colour that

her fans/ audience may never have seen before.

She is not looking directly at the audience which again implies

that she may have a secret. The album cover is very simple
compared to her other covers which has glamour such as the
pictures shown.

 TEXT - Similar to
the front, in the
same block,
clear and
simple font
which
reinforces her
new
identity
as red
CD
CD itself,
being
simple
and
white with
and bold
sexy.red text.
The artist name
and album title in
bold red, as its
the main content
of the CD.
Relates to the
simple, but sexy
style thats been
BACKGROUND Artist
portrayed
background,
through
out the
appears
to be a
album.
garden,
reinforcing that
Everyday girl
feel.

Back Cover - The back cover of the

Red Album holds the same theme
as she is half of the frame and so
the audience can instantly connect
with her, Unlike the front cover she
is looking directly at the audience
but her back is turned which again
suggests something secretive.
MAKE UP/COSTUME/HAIR Emphasis her new found
identity, the red indicates
a danger or sexuality
whilst the black and
white are professional
and slick. It also has the
key features found on the
back covers being the
bar code, logos and
copyright text.
BODY LANGUAGE & POSTURE - The pose,
outfit, hair blowing in the wind and
parted lips give her a sex appeal
that her fans/audience has never
seen before, as she was portrayed
as a country, good girl.

ANALYSIS OF CD DIGIPACK: TAYLOR SWIFT

 This digipak is for Rihanna's album Talk

That Talk. This is a R&B album that
incorporates other genre's such as pop,
hip-hop and dance. The album revolves
around romance.
The cover suggests what music will be
found on the album as she subverting from
stereotypical female conventions, by
exhaling marijuana. Drugs are highly
associated with the hip-hop genre. Her
mouth is opened which is very suggestive.
This sexualises her image. Rihanna's image
features heavily on the digipak showing
that her image is important to her.

RIHANNA

Laura Mulvey's Male Gaze is featured

heavily on this digipak, as we see Rihanna
in a variety of positions and shots, this is
to show the artist appearance as desirable
and appealing. Target audience would see
the album, and the artist pictures, and
aspire to be and look like her.

ANALYSIS OF UNRELATED GENRE

 Rihanna is featured on the majority of this digipack; she is

featured on the front and back cover, the booklet and both
posters. However not on the CD itself. The CD itself,
contains text and the artist full name, in block print. The
image on the CD resembles an old fashioned newspaper.

This is the digipack for

Rihannas album Talk That
Talk; Rihanna is a singer,
who has gained world-wide
success from her pop music.
The digipack is all in black
and white, and has a bad
girl feel to it, the writing
and the way some of images
are shown are similar to how
criminals were advertised on
wanted posters. The
digipack consists of the
front cover, back cover, CD,
2 pictures and a booklet.

The album cover, the image of the artist, is a CU is seen

exhaling smoke and looking directly into the camera,
reinforcing the Bad girl theme to the album. They have
used the same album cover image, for the panel for the
were the CD goes, but this image is edited to assume the
appearance of an old fashion wanted poster.
The next image is a Low angled, LS of Rihanna sitting on
steps, in shorts and a bikini suit type costume. Her big
boots add a rock star feel to the album. The image on the
back of the album, is of the artist smoking a joint, in a
tuxedo and shorts with fishnet tights, this reinforces the
bad girl style she is trying to portray, as bad girls are
normally seen smoking, drinking, doing drugs and not
caring. This is definitely the feel she's gibing off in this
album, a completely different style to the digipacks I have
analysed so far.

ANALYSIS OF CD DIGIPACK: RIHANNA