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Google extends its huge presence on the Web to the desktop like
Google Chrome and mobile phones such as Google Android which
allows it to dominate almost every application category on not only
the Web, but also the desktop aswell as mobile phones.Therefore,
Google’s domination of such applications and search markets, makes
it difficult for smaller companies to compete against Google
Power Elites
One of the more controversial search services Google is Google Books. The company
began scanning books and uploading limited previews, and full books into their new
book search engine. However, a number of copyright disputes arose, and Google
reached a revised settlement in 2009 to limit its scans to books from the U.S.
"Google is pushing at the boundaries of what these laws mean". Stated from Susan
Freedman, a copyright expert.
Google's search is in more than 110 languages, offering people the ability
to restrict results to content written in their own language, “our mission
is to facilitate access to information for the entire world, and every
language.“
Through Google, people can discover content written on the other side of
the world, in languages they don't speak using translation tools. With
these tools and the help of volunteer translators Google offers “quality
around the world.” Therefore, they seek to provide their services to as
many users as possible.
Furthermore Google has always had a good user for visually impaired users.
"Blind and partially sighted people reported to RNIB from the start that
Google was their favourite search engine."
Free Press
Speaking from Google: it’s hard to gather data in ways that don’t raise
privacy concerns or in ways that might help repressive governments to
block controversial content.’
Net neutrality supporters have to some extent been drawn into what is a fight
between two groups of major corporate interests content owners and
carriers.Therefore, Google does reply on net neutrality to be successful.
As Google is freely used and allows anyone to use it it doesn’t exactly control
the net in any way yet it does play a vital role in the way in which people
actually use the internet.