Intro To MSTR For Retail

BUSINESS INTELLIGENCE WITH MICROSTRATEGY
An Introduction To
Business Intelligence
With MicroStrategy
CONFIDENTIAL
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any
Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Agenda
Overview of Business Intelligence

MicroStrategy Introduction
Some Case Examples
Next Steps
CONFIDENTIAL
Business Intelligence Continues to Be a Top Business Investment

Priority
November 2006, Data Overview The State Of Enterprise Software Adoption
November
2006, DataInvestments
Overview The State Of Enterprise Software Adoption
The State
Of Software
The State Of Software Investments
Figure I: Technologies That Will Have the Greatest Impact

on Business over the Next Two to Five Years
2006, Forrester Research, Inc. Reproduction Prohibited

2006, Forrester Research, Inc. Reproduction Prohibited
CONFIDENTIAL
The BI Platform is the Key Component of a Business Intelligence

System
Custom BI Applications
BI Applications
Dashboards
Reporting
OLAP
Analysis
Advanced
Analysis
Alerting
Business Intelligence Platform
Customer Analysis
Product Management
Customer Segmentation
Customer Profitability
Cross-sell / Up-sell
Product Performance Analysis

Market Basket Analysis
Category Management
Supply Chain Management
Vendor Performance Analysis
Inventory Analysis
Fulfillment Analysis
Distribution Cost Analysis
Service Level Agreement

Chargeback Analysis
Relative Sales Analysis
Financial Reporting Analysis
Risk Analysis
P&L Reporting
Profitability Analysis
Financial Compliance Analysis
Risk Management
Portfolio Risk Analysis
Fraud Detection
Sales Analysis
Operations Analysis
Store / Geographic Analysis

Sales Pipeline Reporting
Sales Perf. / Quota Reporting
ERP
Systems
Web
Systems
CRM
Systems
Data
Warehouse
Productivity Reporting
HR Reporting
Web Commerce Analysis
Data
Marts
Data Warehouses and

Operational Systems
4
CONFIDENTIAL
MicroStrategy Company Overview
Founded in 1989
Largest independent public BI vendor (NASDAQ: MSTR)
In the Gartner Leader Quadrant for BI Platforms
Selected by Forbes as one of the 100 Best Small Companies in 2007
Over 2 million business users at over 4,000 organizations
Direct operations in 51 cities in 33 countries across the world
Over 1,900 employees worldwide; 25% are dedicated to R&D
$451M in FY2008 Revenue, 31 consecutive quarters of YOY revenue growth
Over 60 patents pending or issued for MicroStrategy software
Atlanta
Denver
Seattle
Buenos Aires
Barcelona
Johannesburg Munich
Vienna
Melbourne
Boston
Los Angeles
Tampa
Mexico City
Brussels
Lisbon
Paris
Warsaw
Seoul
Charlotte Montreal
Toronto
Monterrey
Cologne
London
Rome
Zurich
Singapore
Chicago
New York
Washington
Sao Paulo
Copenhagen Madrid
Stockholm
Sydney
Dallas
San Francisco
Frankfurt
Utrecht
Tokyo
CONFIDENTIAL
Milan
MicroStrategy is the Largest Independent Public BI Company
CONFIDENTIAL
Independent BI Vendors Deliver Open Systems Benefits to

Customers
Independent
Open Systems
Best of Breed Stack
Conglomerate
Closed Systems
Preselected Stack
Open Integration
Proprietary Integration
Vendor Leverage
Vendor Lock-In
Innovation-driven
Corporate Priority-driven
CONFIDENTIAL
MicroStrategy is Specifically Designed to Help Companies Easily

Change Any of the Components of Their BI Stack
Companies can easily

change any of these
Change your Database Vendor
Change your Server OS and HW
Change your Web or App Servers
Change your Browser
Change add MDX Data Sources
Change your Enterprise Portal
without having to
change any of these:
Report Designs no change
Metadata Structure no change
User Interface no change
System Admin no change
Command Scripts no change
Security Settings no change
CONFIDENTIAL
Gartner Magic Quadrant Customer Survey: Survey of BI

Customers in Support of the Gartner Magic Quadrant Analysis for
BI Platforms
CONFIDENTIAL
BI Survey 7: BI Technology Rankings According to the BI Survey 7

The Largest Independent Survey of BI, Involving Over 1,900
Companies
10
CONFIDENTIAL
MicroStrategy is the Best Overall BI Technology According to the

Most Recent Analyst Evaluations and Customer Surveys
Customer Survey
Magic Quadrant
Customer
Survey
James Richardson
367 Companies
12 Core BI Capabilities
March 2008
MicroStrategy
#1
Customer Survey
Nigel Pendse
1,901 Companies
58 Countries
17 Major Categories
Feb 2008
Analyst Evaluation &

Customer Survey
Daan Van Beek
Norman Manley
70 Evaluation Criteria
Nov 2007
MicroStrategy
#1
MicroStrategy
#1
Analyst Evaluation
BI Platform
Capabilities
Rating
Kurt Schlegel
Bhavish Sood
12 BI Capabilities
220 Distinct Criteria
April 2007
MicroStrategy
#1
Analyst Evaluation
Cindi Howson
Hands-on testing
100+ Criteria Tested
May 2008
11
MicroStrategy
#1
CONFIDENTIAL
QlikTech
QlikTech
#2
#2
Oracle
Oracle
#3
#3
Cognos
Cognos
#4
#4
Board
Board
#5
#5
SAS
SAS
#6
#6
Microsoft
Microsoft
#7
#7
Applix
Applix
#8
#8
Bus.
Bus. Obj.
Obj.
#9
#9
IBI
IBI
#10
#10
Spotfire
Spotfire
#11
#11
Applix
Applix
#2
#2
IBI
IBI
#3
#3
Microsoft
Microsoft AS
AS
#4
#4
Hyperion
Hyperion
#5
#5
Microsoft
Microsoft RS
RS
#6
#6
Cognos
Cognos AS
AS
#7
#7
Cognos
Cognos RS
RS
#8
#8
Bus.
Bus. Obj.
Obj.
#9
#9
SAP
SAP
#10
#10
B.O.
B.O. Crystal
Crystal
#11
#11
IBI
IBI
#2
#2
Oracle
Oracle
#3
#3
SAS
SAS
#4
#4
Hyperion
Hyperion
#5
#5
Microsoft
Microsoft
#6
#6
Cognos
Cognos
#7
#7
Bizzcore
Bizzcore
#8
#8
Bus.
Bus. Obj.
Obj.
#9
#9
SAP
SAP
#10
#10
Actuate
Actuate
#11
#11
Oracle
Oracle
#1
#1 tie
tie
IBI
IBI
#1
#1 tie
tie
Cognos
Cognos
#4
#4
SAP
SAP
#5
#5
Hyperion
Hyperion
#6
#6
Bus
Bus Obj.
Obj.
#7
#7
QlikTech
QlikTech
#8
#8
Panorama
Panorama
#8
#8
Microsoft
Microsoft
#10
#10
SAS
SAS
#11
#11
Bus.
Bus. Obj.
Obj.
#2
#2
Cognos
Cognos
#3
#3 tie
tie
SAS
SAS
#3
#3 tie
tie
Oracle
Oracle
#3
#3 tie
tie
IBI
IBI
#6
#6
Microsoft
Microsoft
#6
#6 tie
tie
QlikTech
QlikTech
#8
#8
What Makes MicroStrategy Architecture Different?

MicroStrategy is Based on Relational OLAP (ROLAP)
High Interactivity
High Analytics
ROLAP
Highest Data Scalability
Relational OLAP
OLAP
Products
MicroStrategy delivers:
(High Interactivity with High Scalability)
Highest User Scalability

Highest Performance at Scale
Sophisticated Analytics
Low Interactivity
Low Analytics
Lowest Cost to Operate and

Maintain (lowest TCO)
Ideal for Data Warehousing
Relational
Reporting Products
Low User Scale

Low Data Scale
12
Very Rapid Report Creation

Superior End-user Self-service
High User Scale

High Data Scale
CONFIDENTIAL
MicroStrategy is Used By Leading Companies Across All Industries

for Their Most Demanding Business Intelligence Applications
Retail
7 of the Top 10 Global Retailers
3 of Top 5 Global Food and Drug Stores
Financial Services
7 of Top 10 Global Commercial Banks
4 of Top 5 Diversified FSI
4 of Top 5 Global Insurers
Pharmaceuticals
9 of Top 10 Global Pharmaceutical Companies
8 of the Top 10 Healthcare Companies
Communications
8 of Top 10 Global Telco Companies
Manufacturing
7 of Top 10 Global Manufacturing
Companies
Consumer Packaged Goods

5 of Top 7 Global Consumer Packaged
Goods Companies
Governments
Covering Federal, State, and Local
Government Entities
Other Major Companies

Leading Internet, Travel and
Transportation Companies
13
CONFIDENTIAL
MicroStrategy Customers in Retail Include:

MicroStrategy is Used at 7 of the Top 10 Global Retailers
MicroStrategy Supports over 300 Retail Companies Across 22 Countries
14
Aeropostale
Ahold
American Signature, Inc.
Applebee's International Inc.
Barnesandnoble.com
Belk
Borders Group, Inc.
Charming Shoppes
Circuit City Stores
The Container Store
Corporate Express
CSK Auto Corporation
Darden Restaurants
Davids Bridal
Dick's Sporting Goods
eBay
Eckerd
Fnac
Food Lion
GUESS?, Inc.
Hannaford Bros. Co.
Hard Rock Cafe
Harris Teeter
Hudson's Bay Company

KB Toys, Inc.
Limited Brands
Liz Claiborne
Lowe's Companies, Inc.
McDonalds Austria
METRO Group
Michaels Stores
Micro Electronics Inc.
Netflix
O'Reilly Automotive
Pacific Sunwear
Petco Animal Supplies
PF Chang's
Priceline
Raley's
Sainsburys
Shoppers Drug Mart Inc.
Stage Stores
Starbucks Corporation
Victoria's Secret, Inc.
Yahoo!
Zavvi (Virgin Retail)
CONFIDENTIAL
MicroStrategy is the Global Standard in Retail

High Data Scale
Data scalability in the
multi-terabyte range
required by retail
analysis is only possible
with the MicroStrategy
ROLAP architecture
Lowes Companies
Hallmark
Building Strong Revenues
Supporting Multiple BI
Applications at Scale
Applications
Operations Management, Merchandise
Management, and Inventory Management,
Supply Chain Management
Deployment
Database: Teradata
DB Size: 20 Terabytes
Users: 3,500 Active Employees and Vendors
Interface: Web, E-Mail
Architecture: Intranet, Extranet
Lowe's is the second-largest home improvement retailer in
the world. Lowe's employees from multiple business
areas use MicroStrategy to manage inventory, improve
margins, review market specificity, and identify sales
opportunities.
High User Scale

Deployment to 1,000s
of users in distributed
stores and to the
external supply chain
requires full-function
web interface with no
download.
Deployment:
Database: Teradata, Oracle
Database Size: 2.5+ TB
Users: 1,000 Interactive Users and 140 Power
Desktop Users
Based on previous successes, Hallmark is expanding its
use of Business Intelligence and specifically
MicroStrategy into new areas of Financial and Retail
Analysis.
Corporate Express
METRO Group
2007 TDWI Best Practices

Award Winner in
Predictive Analytics
Improving Retail Business

Processes with a Massive,
Worldwide Solution
Applications:
Market Basket Analysis, Marketing Analysis,
Predictive Analytics, Sales Analysis
Applications
Operations Management, Sales Analysis,
Product Analysis, Supply Chain Management
Deployment:
Database: Netezza
DB Size: 8 TB
Users: 10,000+
Architecture: Intranet, Extranet
Deployment
Database: Teradata
DB Size: 36+ Terabytes
Users: 2,500+ Users
Corporate Express, a 2007 TDWI Best Practices Award

Winner, is using its market basket application to track the
baskets of all of its online customers, and can identify
which SKUs are most profitable or poor performers when
purchased in combinations.
15
Applications:
Campaign Analysis, Consumer Transaction
Analysis, Sales Analysis, Shipments / Invoices,
Systems Management & Performance, Seasonal
Inventory
CONFIDENTIAL
Sophisticated
Analyses and
Calculations
Complex retail analysis
such as market-basket
is well supported by
MicroStrategy
METRO supports numerous analytical applications and

thousands of users, as well as applications that support
operations across 28 countries. Through the application
of BI, METRO has achieved improved promotion
effectives, reduced advertising costs, and higher
customer profitability and loyalty.
Complex
Relationships
Many-to-many
relationships and nonaggregate metrics,
essential for retail
analysis are natively
supported in
MicroStrategy
MicroStrategy Customer Applications in Retail
Category Management
Assortment Optimization
Category Contribution
Category Scorecards
Item Definitions
Market Comparison
Pricing Modules
Role Analysis
Season Changeover
Share of Shelf
SKU Rationalization
Vendor Performance
Merchandise Management
Department Contribution
In Stock %
Inventory Turns
Lineal Feet
Mark Down %
Pull-Through
Reallocations
Seasonal Buying
Sell-Through
Weeks of Supply
Vendor Rationalization
16
Loss Prevention
Backorders
Cancels
Distribution Shrink
Hot Customer
Hot Staff
Hot Stores
Markdowns
Natural Losses
Return Rates
Shrink Analysis
Vendor Rationalization
Marketing Analysis
Ad Blocks
Channel Share
Coupon Distribution
End-Cap Efficiency
Feature vs. Display
Grand Openings
Market Share
Marketing Areas
Price Points
Promo Lift
Seasonal Events
Market Basket
Attachment Rates
Basket-Register Correlation
Brand Switching
Core Item Frequency
Core Items
Customer Loyalty
Demographic Baskets
In-Basket Price
Items per Basket
Revenue Contribution
Shopper Penetration
As a result of using the MicroStrategy

platform, Lowe's is realizing significant
benefits through improved merchandising
decisions, more timely responses to
information requests, cost reduction
initiatives, enhanced employee
productivity, and better service to our
customers."
-Steve Stone
Senior Vice President and Chief
Information Officer , Lowe's Companies
Store Operations
Asset Turnover
Comp Store Sales
Competitor Stores
Front Store Sales
Inventory Turnover
Labor Cost Analysis
Reallocation / DSD
Register Usage Analysis
ROA
Sales & Margin
Sales / Square Foot
CONFIDENTIAL
eBay selected MicroStrategy because of

its exceptional user scalability and its
ability to support advanced reporting and
analysis. MicroStrategy also provides
excellent query performance with our
rapidly growing multi-terabyte data
warehouse.
-Brad Peterson
CIO, eBay
Key BI Characteristics:
INDUSTRY:
BUSINESS USERS:
BI COMPONENTS:
OPERATING ENV.:
DATABASE:
CUSTOMER SINCE:
APPLICATIONS:
Improving Sales through

Improved Customer
Service and Employee
Satisfaction
Retail; Grocery
12,000+
~15 Base Reports
16 CPUs at 750 MHz
Moving from Teradata to HP NeoView; 24+ TB
1999
Sales Performance Analysis
Customer Satisfaction Analysis
Mystery Shopper Reporting
Employee Satisfaction Analysis
Category Management
Business Use:
More than 12,000 people in Sainsburys stores receive reports via e-mail
every week that contain sales metrics, inventory metrics, and peer
benchmark between like-stores
Store Managers are constantly challenged to refine their operations to
improve their peer-wise rankings
Buyers and Merchandisers at Corporate HQ perform global category
management, improving product mix and promotions
Business Benefits:
By focusing on customer satisfaction, product availability, and employee
satisfaction, Sainsburys marketplace image has been enhanced
Sainsburys profitability is higher than most competitors
17
CONFIDENTIAL
INDUSTRY:
BUSINESS USERS:
BI COMPONENTS:
OPERATING ENV.:
DATABASE:
CUSTOMER SINCE:
APPLICATIONS:
Enhancing Profitability
and Expanding the
Business Through
Optimized Inventory and
Sales Analysis
Retail
2,000+
33,500 Reports; 19,600 Business Metrics
Windows 2000/2003
Oracle 9i; 6+ TB
2002
Merchandise Analysis
Transportation Management
Warehouse Management
Business Use:
PetSmart uses MicroStrategy to manage daily operations at each of its
stores across the United States.
Every day, PetSmart executives, regional managers, marketers, and
inventory managers use MicroStrategy dashboards to gauge the profitability
of products and services and better manage inventory.
PetSmart has reduced stock-outs, enhanced oversight of store performance,
and increased revenue from PetSmarts services business.
Business Benefits:
Upper management has easy, constant access to key sales metrics, leading
to faster, more informed decisions
More efficient inventory control and management
Substantial business growth attributed to better decision making and insight
18
CONFIDENTIAL
INDUSTRY:
BUSINESS USERS:
OPERATING ENV.:
DATABASE:
CUSTOMER SINCE:
APPLICATIONS:
Applying BI to Many
Aspects of the
Business to Improve
Profitability, Sales
Performance, and
Customer Experience
Retail
10,000 and growing
Linux
Netezza (8+ TB); Oracle 10g (10+TB)
2005
Customer Retention
Customer Extranet
Sales Analysis
Revenue Forecasting
Customer Profitability Analysis
Business Use:
MicroStrategy used to monitor and analyze business performance at the
corporate and divisional levels
Corporate Express customers view purchase history and backlog using at-aglance dashboards and standard reports
Business Benefits:
Using BI, Corporate Express has seen that the average order size doubles
when the appropriate, complementary product is offered to a customer.
In June 2007, Corporate Express received the 2007 Best Practices Award
for Predictive Analytics from The Data Warehousing Institute
19
CONFIDENTIAL
DEMONSTRATION of MicroStrategy Dynamic Dashboards
20
CONFIDENTIAL
Companies Replace Cognos Applications with MicroStrategy
Accumulated a Piecemeal Architecture
IBM / Cognos
Suffers Performance Problems at Scale

Requires an Excessive Number of IT Staff and Servers
MicroStrategy replaced 2,000 Cognos users and became the enterprise BI standard
Cognos could not provide self-service end user reporting
MicroStrategy reduced IT effort by 24 people, saving $2+ million per year
Starbucks
Corporation
MicroStrategy replaced 1,000 Cognos users, extending to 15,000 over 3 years

Cognos platform was deemed not stable enough for enterprise-wide deployment
Cognos suffered performance problems, requiring ever more hardware to compensate
MicroStrategy replaced 5,200 Cognos users, extending to 30,000 over 4 years

Cognos required an excessive number of one-off reports to be designed by IT
MicroStrategy was able provide more robust end-to-end extranet security
21
CONFIDENTIAL
Companies Replace Microsoft BI Applications with MicroStrategy
Large Disparate Collection of Tools and Servers
Microsoft / ProClarity
Programming-intensive that Requires a Large IT Staff

Unproven for Enterprise Deployments
Defeated Microsoft for key extranet applications to more than 2,000 insurance brokers
While Microsoft technology was low cost, it would require extensive IT effort
MicroStrategy technology was judged to have superior analytic breadth, shorter
development cycle time, and better integration with 3 rd party mapping technologies
Replaced 1,000 ProClarity users due to Microsofts lack of self-service

Microsoft could not provide the required user scalability and performance
Microsoft was too difficult to deploy, required too many IT personnel to administer
MicroStrategy provided superior usability for the business end users

MicroStrategy provided more comprehensive charting and dashboard functionality
Microsoft was more expensive than anticipated with a complex BI stack
22
CONFIDENTIAL
Companies Replace Business Objects Applications with

MicroStrategy
Cannot Provide All Business Analytics
SAP / Business Objects
Has Performance Problems at Scale

Accumulated a Piecemeal Architecture
Business Objects could no longer scale to the new Petabyte-levels in eBays Teradata DW
Bus Objects was experiencing increasing performance problems as it grew over 2,500 users
eBay was able to reduce the number of report designs by 75% using MicroStrategy
Business Objects was unable to prove that it could support McDonalds worldwide restaurant
operations, including over 30,000 stores and an expected 77,000 queries per week
McDonalds was able to implement a shared BI environment in which divisions could
independently create their own reports in close coordination with enterprise-wide standards
MicroStrategy replaced Business Objects on the desks of over 1,750 La Poste employees
La Poste users received a superior user interface and easier self-service with MicroStrategy
La Poste was able to redeploy IT staff because fewer were required with MicroStrategy
23
CONFIDENTIAL
Companies Replace Oracle BI Applications with MicroStrategy
Oracle / Siebel /
Hyperion
Piecemeal Architecture With Difficult Migrations Ahead

Requires Excessive IT Resources to Create Reports and to Administer
Unproven for Large User Populations and Large Data Volumes
Chose MicroStrategy over Oracle for an enterprise-wide deployment of 7,000 users

Oracle could not provide a full range of BI functionality from a single Web interface
MicroStrategy provided a self-service enterprise-scale solution with lowest TCO
MicroStrategy chosen as corporate standard, with initial rollout to 3,700 users

MicroStrategy self-service offered a 10x reduction in reports compared to Oracle
MicroStrategys centralized administration minimized the amount IT resource needed
Chose MicroStrategy over Oracle for a 6,000 user installation and as the enterprise standard
Sherwin Williams needed a technology that has been thoroughly field proven for a broad
range of possible future needs and thus would require the least amount of expertise and
effort
24
CONFIDENTIAL
Let us show you what MicroStrategy can do for you
SEE MORE
LEARN MORE
TRY IT
25
Receive a detailed technical briefing and demonstration from a Sales Engineer
Get a set of Industry Case Studies
Attend a free hands-on class that provides an Introduction to BI with MicroStrategy
Speak directly to some existing MicroStrategy customers

Attend a MicroStrategy Symposium near you
Speak to an Industry Analyst

Get a set Analyst Summaries of BI Technologies
Get the whitepaper on the Open Systems Advantage
Get our whitepaper that compares MicroStrategy to other BI technologies
Get our whitepaper on Minimizing Total Cost of Ownership of BI
Get a copy of the MicroStrategy Architecture book
Conduct a proof-of-concept using your data delivered through MicroStrategy BI

Download the Evaluation Edition of the MicroStrategy software
CONFIDENTIAL
Extra Slides
26
CONFIDENTIAL
MicroStrategy Supports All 5 Styles of BI from a Single Organic

Architecture
Desktop
Browser
s
Portals Mobile
Office
e-Mail
Unified UI
Alerts &
Proactive
Notification
Advanced
Analysis &
Ad-hoc
OLAP
Reporting
Scorecards &
Dashboards
UNIFIED WEB INTERFACE
All 5 Styles of BI
Plug-n-Play Modules
Integrated Backplane
Unified Business Model
Services Oriented Architecture

All Data Sources
27
CONFIDENTIAL
MicroStrategy 8 - Product Architecture

Interactive Reporting, Analysis,
Scorecards & Dashboards
Design &
Administration
Web
Browsers
Microsoft
Office
RIM
Blackberry
MicroStrategy
Office
MicroStrategy
Mobile
Web
Services
Portals
MicroStrategy
Desktop
Alerting & Proactive

Notification
E-Mail
File
Servers
Printers
MicroStrategy
Architect
Integrity
Manager
MicroStrategy
Narrowcast Server
MicroStrategy Web
Object Manager
Command
Manager
MicroStrategy
Intelligence Server
MicroStrategy
Report Services
MicroStrategy Clustering Option
Enterprise
Manager
MicroStrategy
SDK
Relational Data Warehouses
MicroStrategy
BIDK
28
MicroStrategy
OLAP Services
Oracle
DB2
SQL Server
Sybase
Teradata
Informix
NonStop
Netezza
CONFIDENTIAL
Operational DBs and

Non-Relational Data
(Excel, CSV, ERP)
Cube Databases
SAP BW
Hyperion Essbase
Microsoft AS
BI Product Survey: Evaluation and Survey Conducted by

Passioned International, a Leading BI Analyst Firm in the
Netherlands
29
CONFIDENTIAL
Gartner BI Platform Capability Evaluation: Comprehensive, Pointby-point Evaluation of all Major BI Products
30
CONFIDENTIAL
The BI Scorecard: Comprehensive Hands-on Evaluation of BI Products by

Cindi Howson, Author, Industry Analyst, and President of ASK
31
CONFIDENTIAL
MicroStrategy Customers Have Many BI Applications and

Thousands of Users, Often on a Single, Shared Instance of
MicroStrategy
32
36 Applications
2,000 Users
17 Applications
3,500 Users
17 Applications
3,500 Users
20 Applications
3,000 Users
>20 Applications
2,500 Users
28 Applications
20,000 Users
18 Applications
4,500 Users
30 Applications
10,000 Users
35 Applications
30,000 Users
30 Applications
1,700 Users
CONFIDENTIAL
MicroStrategy Customers Come from Every Industry, Because

Every Industry Has Leaders with Enterprise BI Strategies
33
CONFIDENTIAL
Mid-Size Companies in Every Industry Choose MicroStrategy for

their BI Applications
Retail
Two-Thirds of all the Retailers in
FORTUNEs Global 500
3 of Top 5 Global Food and Drug Stores
Financial Services
4 of Top 5 Diversified FSI
7 of Top 10 Global Commercial Banks
4 of Top 5 Global Insurers
Information, Media, Tech
7 of Top 7 Global Media
Companies
Major Information Providers
Pharma / Healthcare
9 of Top 10 Global Pharmaceutical
Companies
8 of Top 10 Healthcare Companies
Other Industries
Other Leading Global Companies
MicroStrategys BI Platform provides the integrated infrastructure to support the

unique requirements of every industry with an easy-to-use Web interface and
centralized administration.
34
CONFIDENTIAL
The Most Recent Analyst Evaluations and Customer Surveys All

Show that MicroStrategy is the Best Overall BI Technology
BI Platforms User Survey
Magic Quadrant
Customer
Survey
James Richardson
Details 367 organizations perceptions of the relative strengths of their installed BI platform functionality across
12 core BI capabilities intended to help BI evaluators match their requirements to the relative profiles of available
BI platforms. Updated March 2008
The BI Survey
Nigel Pendse
The world's largest independent survey of BI and Performance Management users with over 1,900 respondents
across 58 countries . Provides insights into actual BI implementation experiences as well as the usage patterns
and technical characteristics of BI products. Published Feb 2008
The Business Intelligence Product Survey 2007

Daan Van Beek, Norman Manley
The leading Dutch research and consultancy group surveyed the BI market evaluating major BI vendors
across more than 70 detailed BI criteria including usability, functionality and security. Published Nov 20007.
Business Intelligence Platform Capability Matrix

BI Platform
Capabilities
Rating
Kurt Schlegel, Bhavish Sood

Gartner defines the 12 core BI platform capabilities with 220 distinct criteria and evaluates BI platform
products based on each. Updated April 2007
The BIScorecard Summary

Cindi Howson
Cindi Howsons hands-on product rating review that grades leading BI vendors across seven major
functional areas and over 100 detailed criteria. Updated May 2008
35
CONFIDENTIAL
Extra Caselets
36
CONFIDENTIAL
INDUSTRY:
BUSINESS USERS:
BI COMPONENTS:
OPERATING ENV.:
DATABASE:
CUSTOMER SINCE:
APPLICATIONS:
Retail
425+
500 Reports/month; 1,120 Total Metrics
Windows 2000
Oracle 9; 11+ TB
2001
Retail Cost Analysis & Inventory Planning
Store Performance Analysis
Asset Protection & Loss Prevention
Business Use:
Analyzing Brand Costs

and Sales Trends to
Optimize Retail
Purchasing and Enhance
Revenue
Planners, Merchandise Managers, and Buyers analyze Cost of Goods Sold

(COGS) and Gross Margin to optimize merchandise purchasing, inventory
allocation, and distribution
Track and monitor retail sales at the store and product SKU levels, across all
brands
Analyze asset protection and loss prevention across the entire enterprise
Business Benefits:
Foot Locker is improving merchandise purchasing and inventory
management by analyzing costs, sales forecasts, trends, and performance
across each of its brands
Easy access to reliable data is enabling Foot Locker to detect issues earlier
and make informed business decisions every day.
37
CONFIDENTIAL
INDUSTRY:
BUSINESS USERS:
BI COMPONENTS:
DATABASE:
CUSTOMER SINCE:
APPLICATIONS:
Consumer Packaged Goods; Retail

100+
600+ Base Reports
Oracle 10g; 1+ TB
2000
Retail Sales Analysis
Accessory Product Analysis
Wholesale Sales Analysis
Business Use:
Gaining Valuable Insight

into Retail Sales Trends
and Performance
Guess?, Inc. uses MicroStrategy to more easily and efficiently manage its
day-to-day operations and analyze its retail sales, purchase orders, and
inventory
Executive, Finance, and Store Operations departments manage day-to-day
operations by analyzing sales trends, comparative sales, and profit margins
Retail Buying Office researches historical trends and manages inventory,
sales, and open orders to optimize buying plans and inventory allocation
Business Benefits:
The easy-to-use MicroStrategy ad-hoc environment is allowing employees
to stay up-to-date on inventory and sales trends, leading to better business
decisions across the enterprise
Executives can obtain an at-a-glance view of sales trends and key
performance indicators
End users are benefiting from faster, more intuitive analytical reporting
38
CONFIDENTIAL
INDUSTRY:
BUSINESS USERS:
OPERATING ENV.:
DATABASE:
CUSTOMER SINCE:
APPLICATIONS:
Consumer Packaged Goods; Retail

1,100+
Windows 2000
Teradata, Oracle; 2.5+ TB
2001
Corporate Store Dashboard
Retail Merchandising
Inventory Analysis
Product Mix Analysis
Campaign Analysis
Consumer Transaction Analysis
Sales Analytics
Business Use:
Deploying Multiple BI
Applications to Allow
Analysis at all Levels of
the Business
Executives can regularly monitor a dashboard containing overall store

performance metrics including total sales, comp stores, retail inventory,
gross margins, SKU velocity, SKY efficiency
Merchandising managers view reports containing sales reports of top 50
products by time period (this year vs. last year) as well as revenue, inventory,
margin, and total units
Business Benefits:
We use the Corporate Store Dashboard to run our business.
Managers have better access to inventory planning by understanding the
total company contribution
All users can get to the answers faster
39
CONFIDENTIAL
INDUSTRY:
BUSINESS USERS:
DATABASE:
CUSTOMER SINCE:
APPLICATIONS:
Retail
15,000+
IBM DB2; 54+ TB
2006
Vendor Sales Performance
Supply Chain Analysis
Store Sales Analysis
Customer Analysis
Expense Management
Business Use:
Providing Store Managers

and Suppliers with Key
Sales and Supply Chain
Information
This Retail customer uses MicroStrategy to maximize revenue and enhance

its relationships with the many vendors that supply products to stores
Vendors, Store Managers, and others access MicroStrategy reports via an
extranet portal to gain insight and make more informed decisions on product
promotions, positioning, and supply chain optimization
Store Managers monitor store sales performance on and make adjustments
as necessary
Business Benefits:
Store Managers are able to better gauge store performance and make
improvements
Vendors have more insight into product performance and supply chain
Vendors can enhance profitability by identifying under-performing products
and developing promotions
40
CONFIDENTIAL

Intro To MSTR For Retail

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Intro To MSTR For Retail

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BUSINESS INTELLIGENCE WITH MICROSTRATEGY

Overview of Business Intelligence

Business Intelligence Continues to Be a Top Business Investment

The State Of Software Investments

Figure I: Technologies That Will Have the Greatest Impact

2006, Forrester Research, Inc. Reproduction Prohibited

The BI Platform is the Key Component of a Business Intelligence

Business Intelligence Platform

Product Performance Analysis

Supply Chain Management

Vendor Performance Analysis

Service Level Agreement

Financial Reporting Analysis

Store / Geographic Analysis

Data Warehouses and

MicroStrategy Company Overview

MicroStrategy is the Largest Independent Public BI Company

Independent BI Vendors Deliver Open Systems Benefits to

MicroStrategy is Specifically Designed to Help Companies Easily

Companies can easily

Gartner Magic Quadrant Customer Survey: Survey of BI

BI Survey 7: BI Technology Rankings According to the BI Survey 7

MicroStrategy is the Best Overall BI Technology According to the

Analyst Evaluation &

What Makes MicroStrategy Architecture Different?

Highest User Scalability

Lowest Cost to Operate and

Low User Scale

Very Rapid Report Creation

High User Scale

MicroStrategy is Used By Leading Companies Across All Industries

Consumer Packaged Goods

Other Major Companies

MicroStrategy Customers in Retail Include:

Hudson's Bay Company

MicroStrategy is the Global Standard in Retail

Building Strong Revenues

High User Scale

2007 TDWI Best Practices

Improving Retail Business

Corporate Express, a 2007 TDWI Best Practices Award

METRO supports numerous analytical applications and

MicroStrategy Customer Applications in Retail

As a result of using the MicroStrategy

eBay selected MicroStrategy because of

Improving Sales through

DEMONSTRATION of MicroStrategy Dynamic Dashboards

Companies Replace Cognos Applications with MicroStrategy

Accumulated a Piecemeal Architecture

Suffers Performance Problems at Scale

MicroStrategy replaced 1,000 Cognos users, extending to 15,000 over 3 years

MicroStrategy replaced 5,200 Cognos users, extending to 30,000 over 4 years

Companies Replace Microsoft BI Applications with MicroStrategy

Large Disparate Collection of Tools and Servers

Programming-intensive that Requires a Large IT Staff

Replaced 1,000 ProClarity users due to Microsofts lack of self-service

MicroStrategy provided superior usability for the business end users

Companies Replace Business Objects Applications with

Cannot Provide All Business Analytics

SAP / Business Objects

Has Performance Problems at Scale

Companies Replace Oracle BI Applications with MicroStrategy