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INNOVATION CURITIBA

There is no one right way to build a technology company, but


for the sake of simplicity we have outlined a basic, common,
sequential framework.

Charlotte
27 years
Project Manager
Business Administrator

This is where new entrepreneurs get inspired,


learn best practices, develop skills, validate ideas,
and begin to build their team and product.

Inspire

IDEA-STAGE

Startup Media
Centralized local information, listings, and news
(i.e. startup blogs/ publications/ lists/ FB groups/ newsletters)

Inspirational Events
Open, inclusive, beginner startup events
(i.e. Startup Weekend, idea fairs, and inspirational meetups)
Concurso Minha Ideia Muda o Mundo ACP
Dialogos Inovadores IBQP
Frum internacional iCities
Red Week Ideas
Startup Beers (casa das startups)
Startup Foods
Startup Pirates Curitiba
Startup Weekend Curitiba
Coworking Day

O que acontece?

Sexta
Coffe-break
Quebra-gelo
Apresentao inicial
Palestra de abertura
Pitches de 1 minuto
Votao das ideias
Formao dos times

Sbado

Domingo

Caf da manh
Workshop
Desenvolvimento
Almoo
Mentoria
Validaona rua
Status Report

Caf da manh
Mentoria
Status Report
Treinamento do Pitch
Construo dos pitches
Apresentao dos pitches
Encerramento

up.co/communities/brazil/curiti

Educate

IDEA-STAGE

Best Practices:
Beginner knowledge-sharing events
(i.e. beginner events that serve to educate more than inspire)
1.
2.
3.
4.
5.
6.

CodeForCuritiba
Google Business Group
Google Developer Group
Lean Coffee Curitiba
Startup Founder 101
Startup Grind

Training & Feedback:


Skill & Idea development.
(i.e. bootcamps and comprehensive training programs, like Founder
Institute)

Program
The Curriculum
1. Orientation
2. Vision and Ideas
How to develop viable ideas that change the world?

3. Research and Customer Development


What techniques are needed to validate your idea?

4. Revenue Models
How to develop a viable revenue model?

From Idea to Company in 14 Weeks


The Founder Institute runs an intensive program that conditions people to think and act like
successful technology company leaders. Once a week at night, three CEOs come in and talk to
enrolled Founders about a key area of expertise needed to run a startup. Then, Founders go out
and actually build their business following a roadmap of company-building assignments. The
Founders are divided into Working Groups of their peers to share expertise and insights. The
combination of CEO mentorship, a structured approach and experienced peer exchange leads
to very good outcomes:

5. Naming and Positioning


What is an enduring name for a business?

6. Mentor Idea Review


Is the business ready to continue in the program?

7. Startup Legal and IP


How do you set up a company correctly?

8. Team and Advisors

1,000
Graduates

How do you attract team members?

10,00
0

$10
Bn

Jobs

Value

9. Product Development
What are the best practices to build technology?

10.Mentor Progress Review

Performance of Graduates

Background of Graduates

How can the company and product be improved?

11.Sales and Traction

Other; 10%

What are ways to start earning revenue now?

12.Branding and Marketing


How do you establish yourself as a market leader?

13.Bootstrapping and Fundraising


What are ways to bootstrap and then raise capital?

14.Graduation / Demo Day

Dead; 10%

Not full-time; 15%


Funded/Profitable; 50%
Growing; 25%

Engineering; 30%
Product; 30%
Management; 30%

Copyright 2014, All Rights Reserved - The Founder Institute, Incorporated -

Page 12

IDEA-STAGE

Validate

Team Formation:
Resources for teaming up.

(i.e. events or other resources that facilitate early-stage recruitment


cofounder matching)
1. CoFoundersLab
2. ParanaJobs
3. TechJobsCWB

Build First Product:


Hackathons & resources to build.
(i.e. hackathons and other builder-focused events and resources)
1.
2.
3.
4.

AppsterdamBR+CocoaHeads
CodeAcross Brasil CivicTech Hackathons
GDG CodeLabs
GDG Hackathons

In this stage, entrepreneurs establish and


formalize the company, develop the product,
get feedback from customers, and prepare
for the next step.

Start

LAUNCH-STAGE

Establish:
Law firms & banks for startups
Augusto Gellert Advogados
Cortiano, Furtado, Sordi & Paranagua Cunha Advogados
Hapner Kroetz Advogados
Marins Bertoldi Advogados
Peregrino Neto & Beltrami Advogados
Seed Solutions
Tomkiw & Advogados Associados
Vernalha, Di Lascio & Associados
Cestari Advogados

Workspace:
Coworking and flexible workspaces
95/6 coworking
Aldeia Coworking
Ambiental Office
Big Spaces Coworking (will be opened at the Pedreira in the future)
Bioesfera Coworking
Business Vilage
Casa Base (pessoal do Pos Grad Econ Criativa ESPM/IBQP)
FabLab Curitiba
Fantastica Casa das Startups
IBQP
Impact Hub Curitiba
Link Coworking
Nex Coworking
Tway Brasil
We Share
Workset Coworking

Develop

LAUNCH-STAGE

Formalize:
Accounting, development and HR for early-stage startups.
Clere contabilidade
Contabilizei
EACO Consultoria e Contabilidade
Ebanx.com
Esricenter
Ideia no ar
J Folador Contabilidade
Mller contbil
Orcon Contabilidade
Sebrae
Scryta Contabilidade

Prepare for Seed:


Incubators and advanced mentorship.
(i.e. advanced knowledge sharing, later stage events and
resources)
1.
2.
3.
4.
5.
6.
7.
8.
9.

HAG Consulting
HotMilk/PUCPR
IBQP
iCities
Impactonomy Labs+
NEPS/UFPR
OpenBrazil.org
PROEM/UTFPR
StartUP

LAUNCH-STAGE

Launch

Seed Accelerators: Seed funding mentor programs


(Techstars-style programs that provide funding)

FIEP/C2i (Centro Internacional de Inovao)


Projeto Legado

Pitch & Demo:


Show local startups for investment
(i.e. demo days for companies seeking seed investment)
Big Data Demo Day
BR Newtech

Here, a startup proves their utility, receives


recognition, and scales up. This usually requires
funding, angels, VCs, and ways to connect them to
startups.

Recognition

GROWTH-STAGE

Investor Networking:
Connect professional investors with founders.
(i.e. events or groups that facilitate connections with
professional investors)
Anjos do Brasil

Major Media:
Mainstream local business press.
(i.e. major local or regional publications that frequently
champion local businesses)
1.
2.
3.
4.
5.

Band News
Gazeta do Povo
Jornal do Onibus
Parana Online
Parana Portal

Funding

GROWTH-STAGE

Angels / Micro-VCs:
Seed-stage investors
Curitiba Angels
Escala Capital de Risco
Grow Ventures
HAG Ventures
Instituto Legado
K2 Grou
Maurivan Luiz Padilha
Nox Capital
Polaris WM
Sul Internet
Villy Arajo

Venture Capitalists:
Series A and beyond
1. ESC M3
2. Fundo Sul Inovao
3. INSEED

GROWTH-STAGE

Growth

Infrastructure:
Office space, HR, local business insurance.
(i.e. office space/ HR/ insurance providers for
capital-rich companies to grow and scale)
1.
2.
3.
4.
5.
6.
7.
8.

Ampla Imoveis
BRCO
Business Village
Edificio World Business
Freitas Godoi
Mai Work
Regus
Sul Labs

Expansion:
Growth accelerators/consultants.
(i.e. programs and business consultants for capital-rich
companies to grow and scale)
Accenture
Emerson Fabis
GGV Consultoria
KPMG
PWC

Successful homegrown companies that have raised significant


institutional funding, employ a large workforce, or have achieved
liquidity.

3C Plus
Bematech
Contabillizei
Ebanx.com
fbits
Grupo NZN / Baixaki
J Entendi
Madeira Madeira
MalaPronta.com.br
Navegg
olist / Solidarium (same team/startup)
RentCars.com
Site PX
sul!internet
Vitrina

SUCESS STORIES

To facilitate the steps, every ecosystem needs stron

supporters.

Evangelists

SUPPORTERS

Alessio Aliono
Andre Pegorer
Andre Telles
Beto Marcelino
Bernardo Quintao
Eduardo Wei
Erica Marques
Fabiola Paes
Flavio Ferrer
Gladys Mariotto
Glauco Furstenberger
Guto de Lima
Juliana Bach
Juliana Massi
Leonardo Tostes

Luciano Kalil
Marcus Pereira
Marielle Rieping
Nima Kazeroon
Paulo Porto Martins
Ricardo Doria
Renata Aquinoi
eReanT quinoar
Ricardo Moraes
Rodrigo de Alvarenga
Sandro Vieira
Stephan Garcia
Thiago HC
Tiago Dalvi
Pablo Esquivel

Government

SUPPORTERS

Agencia Curitiba
BRDE
Fomento PR
PACE/AMCHAM
Senai
SEBRAE PR
SIT Curitiba

SUPPORTERS

Talent

Talentos

Empreendedores

Especialistas

Desenvolvedores

Designers

Local Universities
(universities with prominent technical or business programs)
a. Estacao Business School
b. FAE
c. ISAE FGV
d. Unicuritiba
e. Universidade Estadual do Paran
f. Universidade Federal do Paran
g. Universidade Positivo
h. Universidade Tecnolgica Federal do Paran
i. Universidade Tuiuti
j. Pontificia Universidade Catlica do Paran

Local Employers
Major technical employers, like Microsoft or Google or
large local companies, with large local offices)
a. Accenture
b. Boticario
c. CNH
d. ExxonMobil
e. GVT
f. HSBC Global Technologies
g. Hubner
h. IBM
i. Microsoft
j. Nutrimenta
k. Positivo
l. Renault
m.Siemens
n. Volvo
o. Wipro

Contato
fabiola.paes@universidadepositivo.com.br
Coordinator of the School of Retail Laboratory
Coordinator of the M.B.A. in Retail Management
41- 9808-7048

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