Professional Documents
Culture Documents
OUTLINE
Introduction
Literature References
Needs and Ideas
Product Specifications
Creating Concept
Concept Selection
Conclusion
INTRODUCTION
Synthetic antipyretic
Background
drugs may have
Fever is a condition
where the body
temperature rises, in
which it is controllable
at first but begins to
cause physical
discomfort when it
reaches 39.5oC.
Antipyretic drugs work
by lowering the
temperature standards
to its normal value.
Background
Based on Indonesia's
wealth of natural
resources, the writers
wish to create a new
herbal medicine to
reduce fever. These will
be antipyretic drugs
which are expected to
work effectively to treat
fever, be safe for
consumption, contain
100% herbal ingredients,
and be packed in a
practical and userfriendly manner. This
product will also be
expected to solve major
problem: the symptom
1. Synthetic
antipyretic drugs may
cause side effects
such as gastric ulcers,
duodenal ulcers,
impaired kidney, and
liver damage.
2. Synthetic
antipyretic drugs may
require larger doses to
achieve sustainable
fever reduction, such
that it is not effective.
Problem
Identification
Problem
Boundary
LITERATURE REFERENCES
Mechanism of Fever
Pyrogenic
activators:
infection,
microbial
toxins,
mediators of
inflammation
, immune
reactions
Monocytes/
macrophage
s,
endothelial
cells, others
Endogenous
pyrogens/
Pyrogenic
cytokines IL1,6, TNF,
IFN,MIP-1
Exogenous &
endogenous
pyrogen will
stimulate
endothelium
hypothalamu
s to form
prostaglandi
n.
Mechanism of Fever
That
prostagla
ndin will
increase
thermosta
t set point
in
hypothala
mic
thermoregulatory
center.
Hypothalam
us Central
(mediators
of fever) will
assume that
current
temperature
is lower
than new
temperature
set point
Elevated
thermoregulatory
set point
Mechanis
m to
increase
thermal
Heat
conservati
on, heat
productio
n
FEVE
R
Aspirin
Acetaminophen (paracetamol)
Ibuprofen
Sponging
Undress
a bit &
remove
excess
clothes
Set the
temperature
to a
comfortable
level
Stay
hydrated
and eat
right
Feverfew (Tanacetum
parthenium)
Characteristics of Respondents
Characteristics of Respondents
Characteristics of Respondents
Characteristics of Respondents
Characteristics of Respondents
Characteristics of Respondents
Needs:
Grouping and ranking
Rank Indicator:
Point
Represent
Essential
Highly
Desirable
Nice to Have
Not
Impoortant
Undesirable
Essential
The needs are obliged to be
present in the designed
product
Highly Desirable
The needs are seen as
expected benefits by most
consumers
Nice to Have
The needs can be said as an
excitement need
Not Important
The needs are less urgent for
our goals
Undesirable
the needs are not really
important or are not suitable
with our goals
List of Needs
No.
Needs
Essential
1 Herbal medicine which works fast
4
13 Herbal medicine which works effectively
15
Herbal
medicine
without
artificial
18
sweetener
7 Herbal medicine which available in any
17 local stores
9
16 Herbal medicine which is affordable
22
Rank
5
5
5
5
5
List of Needs
Needs
No.
6
9
7
12
11
16
20
21
Rank
Highly Desirable
4
4
3
3
3
2
2
PRODUCT SPECIFICATION
N
o
Needs
List of
Metrics
Metrics
Ingredients
Artificial
1 Herbal medicine has no artificial
sweetener
8
sweetener
concentration
Product Performance
Herbal medicine which works
1
quickly
4
1
Time taken to heal
Herbal medicine which works
3
effectively
1
5
1 Herbal medicine which reduces
Herbs Active
2
gastric acid
Concentration
1 Herbal medicine which is less
Viscosity
1
viscous
Metrics Unit
Rank
mg/serving
Days
gr/s.cm
Subjective
mg/serving
Subjective
Unit/year
Specification of Product
Concentrati
on
No
.
Needs
Her
bs
Act
ive
Ti
m
S
e
Arti w
ta
F
k
fici e
o
al
e
e
r
Sw t
n
m
to
eet e
h
ene n
r
e
e
r
al
D
e
s
i
g
n
M
as
s
&
V
ol
u
m
e
D
i
m
e
n
s
i
o
n
V
i
s
c
o
s
it
y
D
i
s
t P
r r
i i
b c
u e
ti
o
n
F
l
a
v
o
r
Ingredients
18
1
4
no artificial sweetener
Product Performance
Herbal medicine which
works quickly
Herbal medicine which
consume
Product Perception
Herbal medicine which is less
10
bitter
5
8
Herbal medicine which is
14
sweet
19
20 Herbal medicines flavor as it
21 is
Retailing
7
Herbal medicine which
17 available in any local stores
9
Herbal medicine which is
16
affordable
22
Benchmark List
No
.
Metrics
Metrics
Unit
Tolak
Paraceta Ibuprof
Angin
Antangi
Own
mol
en
Sidomunc
n JRG
Tablets
Tablet
ul
Ingredients
Artificial
18
sweetener
mg/serving
0
0
0
concentration
Product Performance
1
4 Time taken to
Days
1,5
1
2
13
heal
15
Herbs Active
12
%
100
30
0
Concentration
11
Viscosity
gr/s.cm
Packaging
6
Form
Subjective
10 ml
15 ml
10 tablets
100
10
tablets
15 ml
Unit/year
Rupiah
18900
800
(*)
(*)
(*)
Retailing
786.000.0
400.000
00
Rp
2.000,00
Rp
Rp
Rp
3.000,00 1.470,00 2.768,00
Rp
2.500,00
Metrics
Marginal
Value
Patents
800-1000
Surat Keputusan
Kepala Badan POM
No.
H.K.00.05.5.1.4547
Ingredients
18
Artificial
sweetener
concentration
mg/serving
2500-3000*
Product Performance
1
4
13
15
Time taken to
heal
Days
1-2
5670-16501
11
Herbs Active
Concentration
Viscosity
gr/s.cm
Form
Subjective
Packaging
Subjective
Subjective
Dimension
cm x cm x cm
Subjective
(9-17) x
(5,75 6,5) x
12
10
20
Flavor
21
5
8
Sweetener
14 Concentration
19
Subjective
mg/serving
Subjective
Subjective
Subjective
800-1000
Surat Keputusan
Kepala Badan POM
No.
H.K.00.05.5.1.4547
786.000.000
Rp 1.470,00
Rp
3.000,00
Survey
2500-3000*
Retailing
7
17
9
16
Distribution
Price
Unit/year
Rupiah
1
4
13
15
Needs
Metrics
Metrics Unit
Ingredients
Artificial
Herbal medicine which has no
sweetener
mg/serving
artificial sweetener
concentration
Product Performance
Herbal medicine which works
fast
Time taken to
Days
Herbal medicine which works
heal
effectively
Rank
Own
1,5
4428,23
gr/s.cm
Form
Subjective
Dimension
cm x cm x cm
6
2
Subjecti
ve
8,5 x 6
Product Perception
Herbal medicine which is less
10
Flavor
Subjective
bitter
5
8
Herbal medicine which is
Sweetener
mg/serving
14
sweet
Concentration
19
20 Herbal medicines flavor as it
Flavor
Subjective
21
is
Retailing
7
Herbal medicine which
Distribution
Unit/year
17 available in any local stores
9
Herbal medicine which is
affordable
Subjectiv
e
0
Subjectiv
e
400.000
Price
Rupiah
Creating Concept
Splitting Problem
A.
Antipyretic
B. Herbal
C. As
Fatigue and
Cold
Medication
Existing Ideas
New Ideas
Combining Herbal
Antipyretic
Mindmap Concept
Ideas Number
Parasetamol
Ibuprofen
1st idea
2nd idea
3rd idea
4th idea
5th idea
Concept
Predicate
Anti-pyretic drug with paracetamol as chemical active
compound and with the mechanism of impeding
prostaglandins in the form of syrup.
Anti-pyretic drug with ibuprofen as chemical active
compound and with the mechanism of impeding
prostaglandins in the form of syrup.
Anti-pyretic drug with paracetamol as chemical active
compound and with the mechanism of impeding
prostaglandins in the form of syrup.
Anti-pyretic drug with paracetamol as chemical active
compound and with the mechanism of interleukin-1
inhibitor in the form of syrup.
Anti-pyretic drug with paracetamol as chemical active
compound and with the mechanism of anti-histamine in
the form of syrup.
Anti-pyretic drug with paracetamol as chemical active
compound and with the mechanism of kinin antagonism
in the form of syrup.
Anti-pyretic drug with paracetamol as chemical active
compound and with the mechanism of leukotrienes
inhibitor in the form of syrup.
Anti-pyretic drug with ibuprofen as chemical active
Ideas Number
9th idea
10th idea
11th idea
12th idea
13th idea
14th idea
15th idea
th
Concept
Predicate
Anti-pyretic drug with ibuprofen as chemical active
compound and with the mechanism of kinin antagonism in
the form of syrup.
Anti-pyretic drug with ibuprofen as chemical active
compound and with the mechanism of leukotrienes
inhibitor in the form of syrup.
Anti-pyretic drug with paracetamol as chemical active
compound and with the mechanism of impeding
prostaglandins in the form of capsule.
Anti-pyretic drug with paracetamol as chemical active
compound and with the mechanism of interleukin-1
inhibitor in the form of capsule.
Anti-pyretic drug with paracetamol as chemical active
compound and with the mechanism of anti-histamine in
the form of capsule.
Anti-pyretic drug with paracetamol as chemical active
compound and with the mechanism of kinin antagonism in
the form of capsule.
Anti-pyretic drug with paracetamol as chemical active
compound and with the mechanism of leukotrienes
inhibitor in the form of capsule.
Anti-pyretic drug with ibuprofen as chemical active
Ideas Number
19th idea
20th idea
21st idea
22nd idea
23rd idea
24th idea
25th idea
Concept
Predicate
Anti-pyretic drug with ibuprofen as chemical active
compound and with the mechanism of kinin antagonism
in the form of capsule.
Anti-pyretic drug with ibuprofen as chemical active
compound and with the mechanism of leukotrienes
inhibitor in the form of capsule.
Anti-pyretic drug with paracetamol as chemical active
compound and with the mechanism of impeding
prostaglandins in the form of tablet.
Anti-pyretic drug with paracetamol as chemical active
compound and with the mechanism of interleukin-1
inhibitor in the form of tablet
Anti-pyretic drug with paracetamol as chemical active
compound and with the mechanism of anti-histamine in
the form of tablet.
Anti-pyretic drug with paracetamol as chemical active
compound and with the mechanism of kinin antagonism
in the form of tablet.
Anti-pyretic drug with paracetamol as chemical active
compound and with the mechanism of leukotrienes
inhibitor in the form of tablet.
Anti-pyretic drug with ibuprofen as chemical active
Ideas Number
29th idea
30th idea
31st idea
32nd idea
33rd idea
34th idea
35th idea
Concept
Predicate
Anti-pyretic drug with ibuprofen as chemical active compound
and with the mechanism of kinin antagonism in the form of
tablet.
Anti-pyretic drug with ibuprofen as chemical active compound
and with the mechanism of leukotrienes inhibitor in the form
of tablet.
Anti-pyretic drug with ethyl p-methoxycinnamate as herbal
active compound and with the mechanism of impeding
prostaglandins in the form of infusing bag.
Anti-pyretic drug with ethyl p-methoxycinnamate as herbal
active and with the mechanism of interleukin-1 inhibitor in the
form of infusing bag.
Anti-pyretic drug with ethyl p-methoxycinnamate as herbal
active and with the mechanism of anti-histamine in the form
of infusing bag.
Anti-pyretic drug with flavones as herbal active compound and
with the mechanism of leukotrienes inhibitor in the form of
infusing bag.
Anti-pyretic drug with ethyl p-methoxycinnamate as herbal
active compound and with the mechanism of impeding
prostaglandins in the form of candy.
Anti-pyretic drug with ethyl p-methoxycinnamate as herbal
Ideas Number
39th idea
40th idea
41st idea
42nd idea
43rd idea
44th idea
45th idea
th
Concept
Predicate
Anti-pyretic drug with ethyl p-methoxycinnamate as herbal
active compound and with the mechanism of impeding
R
prostaglandins in the form of effervescent.
Anti-pyretic drug with ethyl p-methoxycinnamate as herbal
active and with the mechanism of interleukin-1 inhibitor in
R
the form of effervescent.
Anti-pyretic drug with ethyl p-methoxycinnamate as herbal
active and with the mechanism of anti-histamine in the form
R
of effervescent.
Anti-pyretic drug with flavones as herbal active compound
and with the mechanism of leukotrienes inhibitor in the form
R
of effervescent.
Anti-pyretic drug with hydrogel as synthetic active compound
and with the mechanism of removing heat by heat transfer in
Ideas Number
49th idea
50th idea
51st idea
52nd idea
53rd idea
54th idea
55th idea
Concept
Predicate
Anti-pyretic drug with ethyl p-methoxycinnamate as
herbal active compound and with the mechanism of
V
impeding prostaglandins in the form of tablet.
Anti-pyretic drug with ethyl p-methoxycinnamate as
herbal active and with the mechanism of interleukin-1
V
inhibitor in the form of tablet.
Anti-pyretic drug with ethyl p-methoxycinnamate as
herbal active and with the mechanism of anti-histamine
V
in the form of tablet.
Anti-pyretic drug with flavones as herbal active and with
the mechanism of leukotrienes inhibitor in the form of
V
tablet.
Anti-pyretic drug with ethyl p-methoxycinnamate as
herbal active compound and with the mechanism of
V
impeding prostaglandins in the form of capsule.
Anti-pyretic drug with ethyl p-methoxycinnamate as
herbal active and with the mechanism of interleukin-1
V
inhibitor in the form of capsule.
Anti-pyretic drug with ethyl p-methoxycinnamate as
herbal active and with the mechanism of anti-histamine
V
in the form of capsule.
Anti-pyretic drug with flavones as herbal active and with
Combining &
Eliminating Herbal
Antipyretic
Mindmap Concept
Concept generation
Developing
Ideas
Imagination
Modification
Innovation
Active Compound
Flavour
Form of the
product
Effectiveness
Discover the
needs
Customer
Supplier
Internal
researcher
Competitor
Generat
ed
Concept
s
Pre-Evaluate
Ideas Number
Parasetamol
Ibuprofen
1st idea
2nd idea
3rd idea
4th idea
5th idea
6th idea
Concept
Anti-pyretic drug with paracetamol as chemical active compound
and with the mechanism of impeding prostaglandins in the form of
syrup.
Anti-pyretic drug with ibuprofen as chemical active compound and
with the mechanism of impeding prostaglandins in the form of
syrup.
Anti-pyretic drug with paracetamol as chemical active compound
and with the mechanism of impeding prostaglandins in the form of
syrup.
Anti-pyretic drug with paracetamol as chemical active compound
and with the mechanism of interleukin-1 inhibitor in the form of
syrup.
Anti-pyretic drug with paracetamol as chemical active compound
and with the mechanism of anti-histamine in the form of syrup.
Anti-pyretic drug with paracetamol as chemical active compound
and with the mechanism of kinin antagonism in the form of syrup.
Anti-pyretic drug with paracetamol as chemical active compound
and with the mechanism of leukotrienes inhibitor in the form of
syrup.
Anti-pyretic drug with ibuprofen as chemical active compound and
with the mechanism of impeding prostaglandins in the form of
syrup.
Ideas Number
9th idea
10th idea
11th idea
12th idea
13th idea
14th idea
15th idea
16th idea
Concept
Anti-pyretic drug with ibuprofen as chemical active compound and
with the mechanism of kinin antagonism in the form of syrup.
Anti-pyretic drug with ibuprofen as chemical active compound and
with the mechanism of leukotrienes inhibitor in the form of syrup.
Anti-pyretic drug with paracetamol as chemical active compound
and with the mechanism of impeding prostaglandins in the form of
capsule.
Anti-pyretic drug with paracetamol as chemical active compound
and with the mechanism of interleukin-1 inhibitor in the form of
capsule.
Anti-pyretic drug with paracetamol as chemical active compound
and with the mechanism of anti-histamine in the form of capsule.
Anti-pyretic drug with paracetamol as chemical active compound
and with the mechanism of kinin antagonism in the form of
capsule.
Anti-pyretic drug with paracetamol as chemical active compound
and with the mechanism of leukotrienes inhibitor in the form of
capsule.
Anti-pyretic drug with ibuprofen as chemical active compound and
with the mechanism of impeding prostaglandins in the form of
capsule.
Anti-pyretic drug with ibuprofen as chemical active compound and
Ideas Number
19th idea
20th idea
21st idea
22nd idea
23rd idea
24th idea
25th idea
26th idea
Concept
Anti-pyretic drug with ibuprofen as chemical active compound and
with the mechanism of kinin antagonism in the form of capsule.
Anti-pyretic drug with ibuprofen as chemical active compound and
with the mechanism of leukotrienes inhibitor in the form of
capsule.
Anti-pyretic drug with paracetamol as chemical active compound
and with the mechanism of impeding prostaglandins in the form of
tablet.
Anti-pyretic drug with paracetamol as chemical active compound
and with the mechanism of interleukin-1 inhibitor in the form of
tablet
Anti-pyretic drug with paracetamol as chemical active compound
and with the mechanism of anti-histamine in the form of tablet.
Anti-pyretic drug with paracetamol as chemical active compound
and with the mechanism of kinin antagonism in the form of tablet.
Anti-pyretic drug with paracetamol as chemical active compound
and with the mechanism of leukotrienes inhibitor in the form of
tablet.
Anti-pyretic drug with ibuprofen as chemical active compound and
with the mechanism of impeding prostaglandins in the form of
tablet.
Anti-pyretic drug with ibuprofen as chemical active compound and
Ideas Number
29th idea
30th idea
31st idea
32nd idea
33rd idea
34th idea
35th idea
36th idea
Concept
Anti-pyretic drug with ibuprofen as chemical active compound and
with the mechanism of kinin antagonism in the form of tablet.
Anti-pyretic drug with ibuprofen as chemical active compound and
with the mechanism of leukotrienes inhibitor in the form of tablet.
Anti-pyretic drug with ethyl p-methoxycinnamate as herbal active
compound and with the mechanism of impeding prostaglandins in
the form of infusing bag.
Anti-pyretic drug with ethyl p-methoxycinnamate as herbal active
compound and with the mechanism of interleukin-1 inhibitor in the
form of infusing bag.
Anti-pyretic drug with ethyl p-methoxycinnamate as herbal active
compound and with the mechanism of anti-histamine in the form
of infusing bag.
Anti-pyretic drug with flavones as herbal active compound and
with the mechanism of leukotrienes inhibitor in the form of
infusing bag.
Anti-pyretic drug with ethyl p-methoxycinnamate as herbal active
compound and with the mechanism of impeding prostaglandins in
the form of candy.
Anti-pyretic drug with ethyl p-methoxycinnamate as herbal active
compound and with the mechanism of interleukin-1 inhibitor in the
form of candy.
Ideas Number
39 idea
th
40th idea
41st idea
42nd idea
43rd idea
Concept
Anti-pyretic drug with hydrogel as synthetic active compound
and with the mechanism of removing heat by heat transfer in the
form of patch.
Anti-pyretic drug with ethyl p-methoxycinnamate as herbal active
compound and with the mechanism of impeding prostaglandins
in the form of syrup.
Anti-pyretic drug with ethyl p-methoxycinnamate as herbal active
compound and with the mechanism of interleukin-1 inhibitor in
the form of syrup.
Anti-pyretic drug with ethyl p-methoxycinnamate as herbal active
compound and with the mechanism of anti-histamine in the form
of syrup.
Anti-pyretic drug with flavones as herbal active compound and
with the mechanism of leukotrienes inhibitor in the form of syrup.
Rate the
concepts.
Rank the
concepts
Select one or
Ideas with the total score is below than 1 are
more concepts for
decided not to be realized, while the concept with
further
value above than 1 are being continued by doing
refinement and
the merger of certain concepts to improve the rating
analysis
of that concept.
Reflect on the
results and
process
Easy to
Use
Product
Easy to
Side
Scor
Effectivenes
Manufacture
Effects
e
s
-1
-1
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
-1
-1
-1
-1
-1
0
0
0
0
0
-1
-1
-1
-1
-1
Result
Reference
2nd
Reference
Not go
Not go
Not go
Not go
Not go
Not go
Not go
Not go
Not go
Not go
Easy to
Use
Product
Easy to
Side
Scor
Effectivenes
Manufacture
Effects
e
s
Result
Reference
-1
-1
0
0
0
0
0
0
-1
-1
-1
-1
-1
-1
0
0
0
0
0
0
0
0
-1
-1
-1
-1
-1
-1
-2
-2
-2
-2
2nd
Reference
Not go
Not go
Not go
Not go
Not go
Not go
-1
-1
-2
Not go
0
0
-1
-1
0
0
0
0
-1
-1
Not go
Not go
Easy to
Use
Product
Easy to
Side
Scor
Effectivenes
Manufacture
Effects
e
s
-1
-1
0
0
0
0
-1
-1
-1
-1
1
1
-1
-1
-1
-1
1
1
1
1
-1
-1
0
0
0
0
0
0
-1
-1
-1
-1
-1
-1
-1
-1
1
1
1
1
1
1
-2
-2
-2
-2
1
1
0
0
0
0
Result
Reference
2nd
Reference
Not go
Not go
Not go
Not go
Go, join
Go, join
Not go
Not go
Not go
Not go
Easy to
Use
Product
Easy to
Side
Scor
Effectivenes
Manufacture
Effects
e
s
-1
-1
1
1
1
1
0
0
0
0
0
0
0
0
1
1
1
1
2
2
2
2
Result
Reference
2nd
Reference
Go, join
Go, join
Go, join
Go, join
Concept
Anti-pyretic drug with ethyl p-methoxycinnamate as herbal active
compound and with the mechanism of impeding prostaglandins in
the form of infusing bag.
Anti-pyretic drug with ethyl p-methoxycinnamate as herbal active
compound and with the mechanism of interleukin-1 inhibitor in the
form of infusing bag.
Anti-pyretic drug with ethyl p-methoxycinnamate as herbal active
compound and with the mechanism of impeding prostaglandins in
the form of syrup.
Anti-pyretic drug with ethyl p-methoxycinnamate as herbal active
compound and with the mechanism of interleukin-1 inhibitor in the
form of syrup.
Anti-pyretic drug with ethyl p-methoxycinnamate as herbal active
compound and with the mechanism of anti-histamine in the form of
syrup.
Anti-pyretic drug with flavones as herbal active compound and with
Concept Scoring
After the concept being screened and
joined, we rate each concept, rating for all
concepts from all selection criteria was
summed up and became the net score
Concept Scoring
Anti-pyretic drug with herb active compound and with the
mechanism of impeding prostaglandins in the form of syrup
Anti-pyretic drug with herb active compound and with
the mechanism of impeding leukocyt pyrogenes in the
form of syrup
Anti-pyretic drug with herb active compound and with
the mechanism of impeding histamine in the form of
syrup
Anti-pyretic drug with herb active compound and with
the mechanism of impeding kinin in the form of syrup
Anti-pyretic drug with herb active compound and with the
mechanism of impeding leukotrienes in the form of syrup
Manufacturability (15%)
1:
2:
3:
4:
Hard to produce
Not that hard to produce
Not that easy to produce
Easily produce
Product
Product
Product
Product
Concept Scoring
SubCriteria
Criteria
Weights
Results
Anti-pyretic drug
with ethyl pmethoxycinnamate
as herbal active
compound and with
the mechanism of
impeding
prostaglandins in
the form of infusing
bag.
Anti-pyretic drug
with ethyl pmethoxycinnamate
Effectivenes
Manufactura
s to reduce Side Effect
bility
Fever
Scor
20%
15%
30%
20%
e
Weight
Weight
Ratin Weighte
Ratin
Ratin Weighte
Rating
ed
ed
g
d Score
g
g
d Score
Score
Score
Practicality
to Use
0.4
0.6
1.2
0.8
Effectiveness
to reduce
Side Effect
Fever
Sco
Criteria Weights
20%
15%
30%
20%
re
Weight
Weight
Ratin Weighte
Weighte Ratin
Results
Rating
ed
Rating
ed
g
d Score
d Score
g
Score
Score
Anti-pyretic drug
with ethyl pmethoxycinnamat
e as herbal active
compound and
0.8
3
0.45
4
1.2
4
0.8
3.25
with the
4
mechanism of
impeding
prostaglandins in
the form of syrup.
Anti-pyretic drug
with ethyl pmethoxycinnamat
e as herbal active
SubCriteria
Practicality Manufactura
to Use
bility
Selected Concept
Idea
Anti-pyretic
drug
with with ethyl pmethoxycinnamate
and flavones as herb
active
compound
and
with
the
mechanism
of
impeding
prostaglandins,
as
interleukin-1
inhibitor, as antihistamine, and as
leukotrienes
inhibitor in the form
Easy to
Use
Easy
to
carry, good
to
be
consumed
anytime
and
practical
Easy to
Effectiven
Manufactur
ess
e
Simple
manufacture
process,
easy
drug
composition
manufacture
process
Effective
Side
Effect
Drowsines
s, blurry
vision
Concept Testing
Concept Testing
Affirming whether the chosen
concept can be accepted by
customers.
Test done through surveys:
Population: 56 people (48% of them
students)
Format: online questionnaires
Concept described in written form
Customers Responses
Interest in Buying Liquid Herbal Antipyretic in Sachet with Natural Sweetener
Ye
s
Perceptual Map
Practicality to Use
4
2
Side Effect
Effectiveness
Manufacturability
Herbal Antipyretic
Paracetamol
Ibuprofen
Tolak Angin Sidomuncul
Antangin JRG
Perceptual Map
Herbal
Paracetam
Antipyret
Ibuprofen
ol
ic
Practicality
to Use
Manufactura
bility
Effectiveness
Side Effect
Tolak Angin
Antangin JRG
Sidomuncul
4
4
4
1
4
1
4
3
4
3
Perceptual Map
Practicality to Use: In liquid form, Tolak Angin and
Antangin will be packaged in sachet which is easy to
carry and can be consumed anytime, while paracetamol
and ibuprofen are usually packaged in bottle, therefore
less practical to consume.
Manufacturability: Synthetic drugs require a long
process of production, which means it requires more
advanced machinery for more complicated processes
and requires more cost. Meanwhile, herbal medicine will
not require too much advanced machinery.
Perceptual Map
Effectiveness: Synthetic drugs are already established as
effective antipyretics which are commonly consumed.
Tolak Angin and Antangin, however, do not focus in its
antipyretic properties to lower fever, but rather to prevent
or cure from catching cold. Therefore, their effectiveness
in lowering fever is still lower.
Side effect: Despite their effectiveness, synthetic drugs
are shown to have more dangerous possible side effects.
Meanwhile, herbal medicine are less likely to have such
dangerous side effects because of their natural properties.
CONCLUSION
Conclusion
1. Herbal antipyretic drugs have less side effects be
compared with synthetic antipyretic.
2. Consuming herbal antipyretics can be an alternative in
order to prevent the damages of consuming synthetic
antipyretic drugs in the long term.
3. From respondents statements, we select several
needs that must be contained in our product. There
are; 100% fresh herbal-made antipyretic, herbal
antipyretic which works quickly and effectively,
antipyretic without artificial sweetener, antipyretic
which is not only affordable but also available in any
drug stores
4. Moreover, respondents like herbal antipyretic which
Conclusion
5. The products concepts are evaluated based on the
parameters of practicality to use, manufacturability,
effectiveness, and side effects.
6. Based on the scoring from the aforementioned parameters,
the selected concept of the product is antipyretic drug with
herb active compound and with the mechanism of impeding
prostaglandins in the form of syrup.
7. After concept testing through questionnaires, it is found that
the selected concept can be accepted by prospective
customers, seen from 91% of them showing interest in
buying the herbal antipyretic.
Thank You