Umer Sufyan

278
Zulqarnain
Makki 269
Hafiz M.Umer
250

RESPECTE
D
INSTRUCT
OR
Sir Akbar Bhatti

MCDONALDS GLOBALLY
McDonald'sis the world's largest
chain ofhamburger & fast food
restaurants, serving around 68 million
customers daily in 119 countries across
with 36,535 outlets.
Founded in theUSin 1940, the
company began as
abarbecuerestaurant operated by
Richard & Maurice McDonald.

MCDONALDS GLOBALLY
BusinessmanRay Krocjoined
the company as a franchise
agent in 1955 &purchased the
chain from the McDonald
brothers.

MCDONALDS IN PAKISTAN
McDonalds first restaurant opened
its door to the people of Pakistan in
September 1998 in Lahore.
Karachi opened its first restaurant
a week after Lahore.
There are now more than 34
restaurants in more than 8 cities of
Pakistan.

ANSWER OF QUESTION NO
1
McDonalds wants to communicate
with each of the non customer
groups because it is also an
important part of McDonalds IMC.
As McDonalds is going to focus on
healthy food so that they have to
communicate with each of the non
customer groups.

ANSWER OF QUESTION NO
2
Yes, the overall appeal of
McDonalds messages consistent to
all audience but the way of
communicating the message is
vary from targeting the kids to
targeting the adults & from the
food they offer.
Brand name & image do not
change but the colours, visuals,
rational and emotional tone change
for different target segments.

ANSWER OF QUESTION NO
3

Yes, McDonalds online message to

consumers consistent with what we
have seen on TV.
Every message focus on quality
and healthy food.
The message varies from segments
to segments.
TV adds show different theme and
online communication has different
theme.

ANSWER OF QUESTION NO
4
No, we have not seen any of
McDonalds promotions or
packages that direct consumers to
website.
But surely there will be such
promotions and packages on which
the McDonalds website would
mention for further details.

CUSTOMERS- KIDS
Children who really believe
someone whom they like such as
Ronald.
If they get the message of 1
hamburger + 1 salad + 1 game= 1 healthy love,

they can be willing to accept that

and try to persuade their families
to change bad eating styles.

CUSTOMER- ADULTS
Adults who frequently go to
McDonalds. Most of them start
to care about their health but
cannot stop eating McDonalds.
Keep eating ours in a healthier
way seems good news for
them.

INVESRTORS
Total Revenue: $5,903.90 million (201603-31)
Net Income: $1,098.60 million
Dividends per Share - Common Stock
Primary Issue: $ 0.89
Brand value:$39.8 billion
Percentage change from last
year:(6%)
Last year's rank:9

POTENTIAL FRANCHISES

There are currently a total of 6,444

company-owned locations and 30,081
franchised locations, including 21,147
locations franchised to conventional
franchisees, 5,529 locations licenced to
developmental licensees, and 3,405
locations licensed to foreign affiliates,
primarily Japan.

According to a 2012 BBC report,

McDonald's is the world's second largest
private employerbehindWalmart with
1.9 million employees, 1.5 million of

POTENTIAL EMPLOYEES
McDonalds has more than 1.7
million employees worldwide.
McDonalds is one of only 8 Fortune
500 companies recommended by
the prestigious American Council of
Education for the college credit it
provides employees.

POTENTIAL EMPLOYEES
Through the Clinton Global Initiative,
McDonalds is starting a program to
help employees get their high school
diploma.
McDonald's supports higher
education opportunities for
employees including providing
college scholarships and tuition
reimbursement.

COMMUNITY
McDonalds is proud to be a part
of the communities they serve.
Through involvement in youth
sports, local charities, and events
that inspire the world, giving back
is an essential part of the way we
operate every day.

OTHER