ANALYSIS OF

BUSINESS
NEWSDAILIES

CATEGORIES

MINT

ECONOMIC
TIMES

BUSINESS
STANDARD

BUSINESS LINE

ESTABLISHED

2007

1961

1975

1994

TYPE

Daily Newspaper

Daily Newspaper

Daily Newspaper

Daily Newspaper

FORMAT

Berliner

Broadsheet

Broadsheet

Broadsheet

OWNER

Shobana Bhartia

The Times Group

Kotak Mahindra
Bank

Kasturi and Sons

Ltd.

PUBLISHER

Vivek Khanna

The Times Group

Business Standard
Ltd.

The Hindu Group

CATEGORIES

MINT

ECONOMIC
TIMES

BUSINESS
STANDARD

BUSINESS LINE

EDITOR

Sukumar
Ranganathan

Bodhisattva
Ganguly

AK Bhattacharya

Raghavan
Srinivasan

LANGUAGE

English

English , Hindi &

Gujarati

English & Hindi

English

READERSHIP

272,000
(Indian Readership
Survey, 2013
MRUC)

405,922 daily
(As of November
2015)

217,000

23,000 daily

SISTER
NEWSPAPERS

Hindustan Times
Hindustan Dainik

HEADQUARTERS

New-Delhi
www.livemint.com

The Times of India

Navbharat Times
Maharashtra Times
Ei Samay
Vijaya Karnataka
Mumbai,
Maharashtra

The Hindu
-

New Delhi
www.business-stan

Chennai, Tamil
Nadu

SUPPLEMENTS
MINT
1.
2.
3.
4.
5.

Mint
Mint
Mint
Mint
Mint

Lounge
Lifestyle
Money
Folios
Indulge

ECONOMIC
TIMES

BUSINESS
STANDARD

1. Brand
Equity 1. Weekend
(Weekly)
2. The Smart Investor
2. Corporate Dossier
3. The Strategist
3. ET Travel
4. ZigWheels
5. ET Realty
6. ET Wealth
7. Investor's Guide
8. The
Economic
Times Magazine

BUSINESS LINE
1. Catalyst
2. B Link

CATEGORIES

MINT
(Rs.)

ECONOMIC
TIMES
(Rs.)

BUSINESS
STANDARD
(Rs.)

BUSINESS LINE
(Rs.)

MONDAY

3.5

TUESDAY

WEDNESDAY

3.5

THURSDAY

FRIDAY

3.5

10

3.5

SUNDAY

10

WEEKLY

30

30

38

40

MONTHLY

130

130

160

166

YEARLY

1570

1570

1928

2000

SATURDAY

SWOT ANALYSIS

SWOT ANALYSIS OF MINT

STRENGTHS
1. Increase in MINT Readership garnering market share in Metro and Tier-1 towns

2. Strong brand name as it comes from the same media house as brands like Hindusta
Times, Fever
104 Radio etc.
3. Wide coverage especially in North India.
4. Overview of the entire weeks news in the weekend edition.
5. Good social media presence to garner online readership.
6. Provides general awareness in terms of investment.
7. Has a good pool of supplements covering education, entertainment, and lifestyle.
8. Separate Money and Markets section with 4 pages.

WEAKNESSES
1. Increasing penetration of digital media could affect newspaper readership
in the long
term.
2. No sports section for readers interested in sports.
3. Limited pan India presence and penetration as compared to market
leaders for e.g. E.T.
4. Lack of brand awareness among readers.

OPPORTUNITIES
1. Increasing Advertising Yields and penetration in Tier-2 and Tier-3.
2. Higher Margins from e-newspaper subscription.
THREATS
1. Raw Material cost increasing, putting pressure on margins.
2. Weakness in Macroeconomic environment.
3. Intense regional competition with few competitors taking national route.

SWOT ANALYSIS OF
ECONOMIC TIMES
STRENGTHS
1. Wide coverage and hugely popular top-of-the-mind brand.
2. Part of Largest Media House in India and hence excellent reach of over 405,922 per day.
3. Has a good Brand Recall and is synonymous with financial and business news and coverage.
4. Has good supplements like Brand Equity and Corporate Dossier which gives it an edge over
others.
5. Separate sports section for all around coverage of news.

WEAKNESSES
1. Tough competition from other financial newspapers means limited market share.
2. Small fonts are too to read.
3. Colour of the newspaper is not appealing enough.

OPPORTUNITIES
1. Can leverage existing Supplements like Brand Equity and others to
differentiate itself from competition.
2. Tie ups with WSJ and other Marque Brands to get even more readership
base.
3. Promotion, tie-ups with financial institutions, colleges etc.
THREATS
1. Increased competition from other dailies.
2. On line news medium means reduced circulation.

SWOT ANALYSIS OF
BUSINESS STANDARD
STRENGTHS:
1. Indias third largest circulated business daily.
2. Associated with Financial Times of London.
3. Diverse supplements.
WEAKNESSES:
4. Low brand awareness.
5. Third party publication.
6. NAVs are not latest.
7. Small font size.

OPPORTUNITIES:
1. Great market potential.
2. Can tie up with different national newspapers.
3. Increasing literacy rate and incomes.
4. Govt. Policy for FDI in print media.
5. Technological advances in printing which will drive down the cost per copy.
THREATS:
6. Existing competitors like Mint, Economic Times and Business Line.
7. Threats from other media form like news channels, internet, etc.

SWOT ANALYSIS OF
BUSINESS LINE
STRENGTHS
1. Wide presence across India specially in Southern India.
2. High brand loyalty amongst customers.
3. Constant Innovation like first to go Online, first to print in colour, etc.
4. Increasing penetration across India through advertising and promotion.
5. Has a high readership of around 2 million people per day.
WEAKNESSES
1. Tough competition from other English dailies means limited scope of increasing
market share.
2. Limited popularity as compared amongst the youth which is a huge segment.

OPPORTUNITIES
1. Can use Brand Image of THE HINDU to spread to Pan India circulation.
2. Multi-lingual editions to penetrate into the rural areas.
THREATS
1. Increased competition from other business newspapers.
2. On line news medium means reduced circulation.