DE BRIDZE

INFRACON (I) PVT

LTD

Business Plan Proposal

Contents
1

Introduction

Industry Scenario

Product Portfolio

Competition Analysis

Marketing Strategy

Activities Planned

Current Market Scenario

Our Team

Proposed Project

10

Financial

11

Project Road Map

1
Introduction

Introduction - DBIPL

Strict quality control

provide odor free milk

Immediate action on feedback and

complaints

Latest technology helps us

Quickest response time among

Timeliness & Reliability

competitors to take advantage of

Advertisement targeted towards

market feedback

taste and hygienic standards

Our U.S.P

essential for children

Professional team for backwards

Our Competitive Edge

integration

Vision

Self Sufficiency
in
Food & Dairy
Sectors

Mission Statement

.... dedicated to healthy future

Strategic Plan to Achieve our Mission

Strict Quality Control

Capacity Building of Farmers
Infrastructure & Market
Development
Motivated Personnel

4 Pillar of Success

Growth

Technology Edge

Business Philosophy
Transparent
Business
Policies

Skilled Human
Resource

Hygienic and
nutritious
product

Industry2 Scenario

Industry Scenario
Critical Success Factors:

Quality
Reach
Timeliness
Prompt Service
Quick response
Distribution Channel:

Plant
Plant

Distributors Retailers Customers

Company stores Customers ( Monthly home delivery

& for Backward integration)

Product & Its Edge

Milk & Milk Products
Latest technology enables us to
deodorise milk & Milk products ( we
only have this technology)
Strict Quality Control
Animal Feed:
Formulations to be based on Blood &
Mineral profile of the region, to
suffice deficiencies found in that
region
It would lead to better productivity at
lower input.
Vacuum Packed vegetables:
Irradiated with gamma rays to
enhance its shelf life
For Export as well as Retail food
market ( Reliance, Spencer, Suvidha,
etc)

10

LAYER FARMING
packed at international standards
including albumin &
Capacity of 5 lacs birds, Eggs would
be yolk powder
UHT MILK
For national as well as International
mkt.
TRAINING CENTRE
To train & sensitize farmers for
modern Agricultural practices
including Dairy farming
CENTRAL LAB.
For analysis of nutrients in any type
of food items, minerals, Pathogens,
etc. & Research & Development

3
Product Portfolio

Product Portfolio

Future Activities & Products

Future Activities & Products

MILK, DAHI, LASSI, PANEER, GHEE,

PEDA.

Animal Feed, Procurement

Network / Channel
Milk Powder Plant,
Integrated Farming System,
Commercial Dairy Farms,
Mineral Water, Other Milk Products

Focus on Indigenous Dairy

Products

Vacuum Packed
Vegetables(irradiated), Cold
Chain, Backward Integration,
UHT Milk, Cheese, Central

Strategic Plan : Focus on Value Added Product & Value Chain

Laboratory, Poultry Farming
Integration
( Egg Mktg. & Dehydration

12

4 Analysis
Competition

Competitive Scenario & Analysis

5 Competitors in Milk & Milk products Market:

DOLPHIN , VISHAKHA is largest competitor

Ice Cream:5 Major competitors

Large players - Amul, Mother Dairy, Dinshaw,

Quality

Local player Rollick

Ice creams quality deteriorates quickly so with
good quality we can easily compete
Vacuum packed Vegetables:

No local competitors
Animal Feed : 4 major competitors

We have an edge over others as we have direct

approach to farmers through backward
integration and area specific formulations based
on specific requirements. We would be nearly
providing customized products .
Need Gap Analysis : Demand for Value added product who

14

Marketing 5Strategy

Marketing Strategy
Positioning Quality product easily available, Reliability
Sales & distribution strategy Through conventional channel , Direct
to customer
Business development - alliances & partnerships for contract packaging
till we achieve 70% capacity utilization
Pricing Strategy Competitive pricing for milk and milk products, Niche
for vacuum packed products and Product differentiation in ice cream &
Feed

16

6
Activities Planned

Activities Planned
PROCUREMENT ACTIVITIES IN JHARKHAND
COLD CHAIN
POWDER PLANT
FEED PLANT
MINERAL WATER
INTEGRATED AGRICULTURAL FARMING
COMMERCIAL DAIRY FARMING
TETRA PACK MILK( UHT)
EGG ( Packaging & Dehydration) & LAYER FARM
TRAINING CENTRE ( Ag & A.H.)
CENTRAL LABORATORY

18

Procurement Objective
PROVIDING FEED & MEDICINE ( at whole sale rate),FODDER SEEDS,
TESTING EQUIPMENTS, TREATMENT & ARTIFICIAL INSEMINATION
CENTRE AND TRAINING CENTRE TO FARMERS AT THE CENTRES OF
SOCIETY
TO OPTIMISE MILK COLLECTION.
IMPREGNATE CULTURE OF DAIRY FARMING .
PROVIDING MARKET TO THE FARMERS AT THEIR DOOR STEP.

Key Success Factor : Supply Chain Integration to

Reduce Cost and Distribute the Benefit to all
Stakeholders

19

Procurement Activities in Jharkhand & Bihar

SETUP OF MILK CHILLING CUM PASTEURISATION CENTRES AT 6

PLACES
FORMATION OF CO-OPERATIVE SOCIETIES IN THE PROCUREMENT
AREAS
BULK MILK COOLERS TO BE PROVIDED ON THE BASIS OF DISTANCE
OF TARGETED VILLAGES TO CHILLING CENTRES
( if the distance is more than 50 Km. from chilling centre) TOTAL OF 20 BULK
COOLERS

Key Success Factor : Location Analysis done to uniquely identify the

various locations from where maximum reach and efficient distribution can
be managed

20

Cold Chain
TO MAINTAIN QUALITY OF RAW MILK & FINISHED
PRODUCTS
Transportation of raw / chilled milk from centers to processing
plant via insulated tankers
Supply of milk by insulated vans and frozen products in
refrigerated vans to the retailers
Providing deep freezers / visi coolers / rickshaw to retailers on
monthly installments to the dealers.

Key Success Factor : Cold Chain will maintain the quality of product through
out Value Chain

21

Powder Plant

For converting the surplus milk and fulfilling the requirements of our plant.
Excess would be sold in the market
Abundance of raw milk at reasonable rate
Requirement in this region is catered by outside players

Key Success Factor : To utilize the production surplus milk from regular
demand into value added product

22

Commercial Dairy Farming

23

Around the chilling center having capacity of 500 cows each except
Ichchapuram which would have 10000 cows
For producing new generation cow acclimatized to local condition and
environment
Self reliance on raw material ( 25% of the requirement)

Key Success Factor : To increase the productivity of farm animal. Manage them
scientifically and using modern ways to reduce cost and increase quality

Feed Plant
Manufacture of various kinds of animal feed
To be supplied to the societies of our procurement area for backward
integration ( huge mkt.)
To be sold in open market
Integrated agricultural farming

Key Success Factor : Backward Integration will help to capture the huge
demand for quality feed in the Jharkhand & Bihar

24

Vacuum Packed Vegetables : With Cold Chain

Collection of vegetables from farmers and cooperative societies to the cold stores
Vacuum packing facility at Ichchapuram
Cold chain maintenance fleet

Key Success Factor : Uniquely identify the location & maintain the cold chain

25

Other Value Added Product

UHT

Egg Processing Plant

Manufacture of tetra pack milk

Manufacture of various grades of

To cater the needs of national &

international demands
Shelf life is 120 180 days
Provides optimum profitability when
milk is available
UHT milk would also be utilized for

eggs
Production of albumen and yolk
powder
To cater the needs of national &
international demands
Layer farm of 5 lakhs birds

high solid containing milk products

Key Success Factor : Meeting the demand of remotely located consumer &
providing healthy products

26

Other Value Added Product

Center Lab

Training School

Facility for research and

Training farmers & members of co-

development of our products

op societies

Mineral analysis lab

Modern dairy practices

Nutrient analysis lab

Advanced agriculture methodology

Pathology lab

Provision of experts and treatment

Micro biology lab

General lab
Blood mineral and constituent testing

27

centre
To develop and maintain co-op
society

lab

Key Success Factor : Creating Value and support system will be pillar for future
growth

7
Current Market
Scenario

Current Market Scenario

Huge demand supply gap

Increase in awareness and acceptance of pasteurized milk
Limited players

Strategy : Be Competitive, Be Unique

Fill the gap
Create the Awareness
Be the Value providing Company

29

SWOT Analysis

30

Strengths

Efficient System
Strong Brand Value
Growing company
Financial Resources
Customer Loyalty/
Relationship
Efficient Distribution Network

Weakness

Opportunities

Changes in government
policies in Agriculture
Market poised for growth
Funding in this sector
Increasing awareness for
Hygienic milk
Technological advances

Perishability
Shortage of skilled labor

Threats

Upcoming competition
New technology

Growth potential

Agriculture is the Indias most important economic sector. It is the means of

livelihood of almost two thirds of the work force in the country
Agriculture industry is the priority sector for all financial institutions.
By 2014, 9% of Indias GDP will be spent over infrastructure.

31

8
Our Team

Organizational Chart

33

Director

Managing Director
& Chairman

Director

Head Accounts &

Finance

Accountants

Director

Head Operations

Plant Manager

Plant technicians
and workers

Manager Sales

Sales
Representatives

Mktg.Manager

Mktg Team

Manager
Procurement

Societies & Field

assistants

C.E.O
Head Marketing &
Sales
Director

Head Procurement

Our team
Milk & Milk Products Division

Headed by Mr. Yogendra Prasad, Ex. Chief Manager , Sudha Dairy - 40

years experience

1 G.M. , 1 Plant Manager, 4 Product Manager, 10 Technicians, 8

Operators, 16 skilled laborers, 22 unskilled laborers
Feed Plant:

G.M. Dr. M.K. Chakraborty, 25 Years experience

1 Plant Manager, 1 Product Manager, 4 Technicians, 4 Operators, 8 skilled
laborers, 26 unskilled labourers
Vacuum Packaging:

1 G.M., 1 Plant Manager, 2 Technicians, 4 Operators, 4 Skilled laborers,

12 Unskilled laborers

34

9
Proposed Project

Proposed projects

36

PROPOSED LOCATIONS
CHILLING CENTRE
LOCATION

CAPACITY

20000 LPD

20000 LPD

20000 LPD

20000 LPD

20000 LPD

20000 LPD

DAIRY FARMING
LOCATION

CAPACITY

ICHCHAPURAM

5000COWS

Proposed projects

37

PROPOSED LOCATIONS
VEGETABLE PROCESSING

UHT MILK PLANT

LOCATION

CAPACITY

LOCATION

CAPACITY

5 MT

ICHCHAPURAM

1 LAKH LPD

5 MT

5 MT

5 MT

5 MT

ICHCHAPURAM

N.A.

5 MT

EGG PROCESSING PLANT

ICHCHAPURAM

0.5 MILLION EGGS

CENTRAL LAB

Proposed Project

38

PROPOSED LOCATIONS
TRAINING CENTRE
LOCATION

CAPACITY

ICHCHAPURAM

100 Trainees / Day

10
Financials

Financials chilling centre & cold chain

PARTICULARS

Land
Site development
Buildings
Plant and Machinery
Miscellanous Fixed Assets
Preliminary Expenses
Pre operative Expenses
commissioning
contingency
Total
working Capital
Capital cost of the project

40

Rs. In lakhs

2000.00
354.00
1206.00
18728.30
191.00
30.00
270.00
20.00
1014.42
23813.72
11455.35
35269.07

Financial details

41

COLD CHAIN

Miscellanous Fixed Assets

Margin
for Expenses
working Capital;; 1%
contingency; 4%
commissioning; 0% ; 9%
Pre money
operative
0%Land
; 0%
; 1% Preliminary Expenses
Site development
Buildings

Plant and Machinery ; 74%

; 1%
; 9%

Financial details

42

IRR
SALES & PAT
80000
70000
60000
50000
Rs in Lacs

40000
30000
20000
10000
0

PROJECT
IRR
( On the
Basis Of
PBT)

30%

PROJECT
IRR
( On the
basis of
PAT)

24%

Financials - dairy farming

Particulars

Land
Site development
Buildings
Plant and Machinery
Cows
Miscellaneous Fixed Assets
Preliminary Expenses
Pre operative Expenses
Commissioning
Contingency
Total
working Capital
Capital cost of the project

43

Rs. In Lakhs

1750.00
493.50
8026.00
5113.13
3500.00
95.00
20.00
30.00
50.00
951.38
20029.01
5251.72
25280.73

FINANCIAL DETAILS: dairy farming

44

DAIRY FARMING

Miscellanous Fixed Assets

; 0% Preliminary Expenses

Cows; 26%

; 0%Pre operative Expenses

Margin
for working
Capital;
1%
Contingency;
5%
Commissioning;
0%
; 0% money
Land

Site development

Plant and Machinery ; 9%

Buildings

; 4%

; 38%

; 17%

Financial details : Dairy Farming

SALES & PAT

45

IRR

25000.00

20000.00

PROJECT IRR
( On the Basis
Of PBT)

18%

PROJECT IRR
( On the basis
of PAT)

18%

15000.00
Rs in Lacs
10000.00

5000.00

0.00

Financials vegetable processing

Particulars

46

Rs. In lakhs

Land
Site development
Buildings
Plant and Machinery
Miscellaneous Fixed Assets
Preliminary Expenses
Pre operative Expenses
commissioning
Contingency
Total
working Capital

10000.00

Capital cost of the project

46556.99

624.00
1470.50
25994.21
86.00
20.00
60.00
55.00
1912.74
40222.45
6334.54

FINANCIAL DETAILS: veg. pr.

47

Vegetable Processing

Miscellaneous Fixed Assets

Margin money for working Capitalcommissioning

; 0% Land
; 5%operative
; 0%
Expenses
; 0%
; 0% Pre
; 0% Preliminary Expenses Contingency
Site development
; 2%
Buildings

Plant and Machinery ; 72%

; 9%

; 11%

Financial details : Vegetable Processing

48

45000.00

IRR

40000.00

35000.00

30000.00

25000.00

PROJECT
IRR
( On the
Basis Of
PBT)

31%

PROJECT
IRR
( On the
basis of PAT)

26%

20000.00

15000.00

10000.00

5000.00

0.00

Financials: UHT milk processing

Particulars

Land
Site development

49

Rs in Lakhs

1250.00
310.00

Buildings

1191.00

Plant and Machinery

5559.52

Miscellaneous Fixed Assets

Preliminary Expenses
Pre operative Expenses
contingency

95.00
5.00
85.00
424.78

Total

8920.30

working Capital

2577.93

Capital cost of the project

11498.23

Financial details

50

UHT MILK PROCESSING

commissioning;
1%
Pre. &; Pre
; 0%
Miscellanous Fixed Assets
1% op. expenses

Margin money
for working Capital; 1%
Contingency;
1%Land
; 7%
Buildings

Plant and Machinery ; 76%

; 13%

Site development

; 2%

Financial details : UHT Processing

51

IRR

SALES & PAT

25000

PROJECT
IRR
( On the
Basis Of
PBT)

20000

27%

15000

PROJECT
IRR
( On the
basis of PAT)

Rs in Lacs
10000

5000

18%

Financials : Egg Processing

Particulars

Land
Site development
Buildings
Plant and Machinery
Layer
Miscellanous Fixed Assets
Preliminary Expenses
Pre operative Expenses
Commissioning
Contingency
Total
Margin money for working Capital
Capital cost of the project

52

Rs in Lakhs

2500.00
588.50
5004.00
4343.85
275.00
90.00
20.00
59.00
150.00
644.02
13674.37
8079.14
21753.50

Financial details

53

Egg Processing

Layer ; 2% Miscellanous Fixed Assets

Contingency
; 5%
Expenses
; 0% Preliminary

Margin money for working Capital ; 1%

; 0% Commissioning ;; 0%
; 0% Pre operative Expenses
Land
14%

Site development

; 3%

Plant and Machinery ; 28%

Buildings

; 47%

54

Financial details : Egg Processing

40000.00

IRR

35000.00

30000.00

25000.00

20000.00

PROJECT
IRR
( On the
Basis Of
PBT)

52%

PROJECT
IRR
( On the
basis of PAT)

38%

15000.00

10000.00

5000.00

0.00

Financials central laboratory

Particulars

55

Rs. In lakhs

Land

600.00

Site development

151.00

Buildings

329.28

Plant and Machinery

Miscellanous Fixed Assets
Preliminary Expenses
Pre operative Expenses
contingency
Total
working Capital
Capital cost of the project

1020.36
113.00
5.00
17.00
111.78
2347.42
948.00
3295.42

Financial details

56

CENTRAL LAB

Miscellanous Fixed Assets

Capital; 1% Land
Contingency; 5% Margin money for working
; 0% Pre operative Expenses
; 1% Preliminary Expenses
Buildings

Plant and Machinery ; 73%

; 7%
1%
; 1% commissioning;
Site development
; 12%

; 2%

Financials training centre

Particulars
Land
Site development
Buildings
Plant and Machinery
Financial support for cattle purchase
Miscellaneous Fixed Assets

57

Rs In Lakhs
1600.000
260.000
1760.000
383.840
1800.000
267.000

Preliminary Expenses

15.000

Pre operative Expenses

10.000

contingency
Total

304.792
6400.632

FINANCIAL DETAILS

58

TRAINING CENTRE

Pre. & Pre.

Op.Assets
expenses
commissioning;
Miscellanous
Fixed
; 1% ; 0% contingency; 5% Land

; 3% Site development
Plant and Machinery ; 4%

Financial suport for cattle purchase; 78%

; 1%
Buildings

; 7%

Financials CUMULATIVE

59

Particulars

Rs.
In Lakhs

Land
Site development
Buildings
Plant and Machinery
Miscellaneous Fixed Assets
Preliminary Expenses
Pre operative Expenses
commissioning
contingency
Cattle purchase ( PR-II)
Poultry
Financial sup. For cattle
Total
working Capital
Capital cost of the project

19700.00
2781.00
18986.78
60923.21
937.00
115.00
531.00
495.00
5363.91
3500
275
1800
115407.90
34646.68
150054.57

Financial details: cumulative

60

IRR

CONTRIBUTIONS
Term Loan from Bank
Promotor's cap.

Working cap. From Bank

10%
7%

83%

PROJECT
IRR
( On the
Basis Of
PBT)

29%

PROJECT
IRR
( On the
basis of
PAT)

23%

Total funding required

61

FIXED COST:

1154.08 Cr

FOR WORKING CAPITAL:

346.47 Cr
TOTAL:
ROUND OFF TO :

1500.55 Cr
1501 Cr

Project11Road Map

Implement schedule
Particulars

(I) Acquisition of land

(ii) Development of land

63

Commencement

Completion

APRIL 16
MAY 16

MAY16
JUNE 146

JUNE 16

JUJY 17

(iii) Civil Works

(iv)

Plant & Machinery

- Placement of order

- Delivery at site
(v) Arrangements for power

MARCH 17
JULY 17
Power Connection

(vi) Erection of equipment

AUG17

(vii) Commissioning of plant

NOV 17

(Viii) Training of personnel

(ix)
(x)

Trial runs
Ready for Commercial use

NOV 17

Till JAN 2017

DEC 17
JAN 18

JAN 18

DE BRIDZE
INFRACON (I)
PVT LTD
Thank you