Professional Documents
Culture Documents
BS in Management Science
OPERATIONS MANAGEMENT - MGT214
Group Project
STUDENTS NAMES
Alaa Gain 06120012
Shoroq Al-Khateeb 09120108
Ebtehaj Lafi 08220255
Afnan Al-Gain 09120068
Abrar Muzain 08120002
Alaa Muzain - 08120011
BACKGROU
ND
Since 1971, Starbucks Coffee
Company has been committed
to ethically sourcing and
roasting the highest
qualityArabica coffee in the
world. Today, with stores around
the globe, the company is the
worlds premier roaster and
retailer of specialty coffee.
HISTORY
1971 Starbucks
Coffee, Tea, and Spice
store (coffee bean
roasting) opened in
Seattles Pike Place
Market.
1987 Il Giornale
acquired Starbucks and
changed the name into
Starbucks Corporation.
1992 Starbucks
decertified the union
and made IPO.
1995 Starbucks
Coffee International
opens in Japan
Starbucks
implemented ESOP.
LOGO
PRODUC
TS
Starbucks Corporation offers coffee products and caf
services throughout the world. It sells high-quality whole
bean coffees (from around the world) along with other
types of freshly brewed coffees, premium teas and
espresso beverages, hot and cold. It also offers various
sodas and juices, pastries and confectionery, coffeerelated accessories such as the Starbucks mugs, and
other caf related products such as the Starbucks CD.
Starbucks sells its special products through its companyoperated retail stores, warehouse club chains, office
coffee distributors, institutional foodservices such as
hotels and airlines, mail-order catalogs, and through its
electronic store.
MISSION
Company
Mission
Statement:
Establish Starbucks as
the premier purveyor of
the finest coffee in the
world while maintaining
our uncompromising
principles while we
grow.
Environment
al Mission
Statement:
Starbucks is
committed to a role of
environmental
leadership in all facets of
our business.
GOALS
Building
a
Compan
y with
Soul.
Opposing
Franchisin
g because
of Quality
Control
and
Culture.
Only
selling
coff ee
beans
without
artifi cial
fl avors.
Satisfy
custome
rs by all
means.
Employee
s
contributi
o-n and
involveme
nt in
making
Starbucks
a better
company.
SWOT
ANALYSIS
STRENGTH
WEAKNESS
- Pricing are higher as compared to the
competitors.
- High operating cost
- The business profits are highly
dependent on coffee product.
OPPORTUNITY
THREATS:
- Numbers of competitors are increasing, like
Barista, Caf coffee Day, Gloria jeans coffee.
- Variation in coffee prices in developing countries
- People started to become more health conscious
- Labour Unions issues in US and international
countries
- Starbucks facing huge resistance in international
countries over cultural and political issues.
OPERATION
MANAGEMENT
GLOBAL
STRATEGY
INVENTURY
MANAGEMENT
COMPRTITIVE
STRATEGY
LAYOUT
STRATEG
Y
QUALITY
STRATEGY
PROCESS
STRATEGY
GLOBAL
STRATEGY
BY ALAA
GLOBAL
STRATEGY
International
Strategy
COMPETITIVE
STRATEGY
BY ALAA
COMPETITIVE
STRATEGY
Focused differentiation
by serve niche buyers
better than rivals.
Have unique
capabilities to
serve needs of
target buyer
segment.
Big enough to be
profitable and offers
good growth
potential.
QUALITY
STRATEGY
BY SHOROQ
QUALITY
STRTEGY
For Starbucks, quality simple
means.
QUALITY
STRATEGY
PROCESS
STRATEGY
BY EBTEHAJ
PROCESS
STRATEGY
Repetitive Focused
Strategy for
Frappuccion/Milkshak
es
PROCESS
STRATEGY
PROCESS
STRATEGY
It is possible, as
Starbucks strives to
take over the
coffee shakes
market niche with
its product.
LAYOUT
STRATEGY
BY AFNAN
LAYOUT
STRATEGY
LAYOUT
STRATEGY
INVINTORY
STRATEGY
BY ALAA & ABRAR
INVENTORY
STRATEGY
Inventory
management
JIT
means all the
goods that are
available to sell in
the warehouse.
MRP
INVENTORY
STRATEGY
Corporatelevel
Business level
Starbucks can effectively pursue Focus-Based Strategy in
conjunction withdifferentiation orcost leadership based
strategy.
Functionallevel
Advertisement can developthrough internetthat
servicesconvinced for usersto access, give the brochures, do
road shows, so that public come to know more about Starbucks
details.
CONCLUSION
Starbucks success is
achieved through a few
factors:
1. Outstanding Quality of the coffee.
2. Excellent service provided at the
stores
3. Fast growth of new stores all around
the world.
REFERENCES
THANK
YOU