A bit about ?What If!

•Who we are
•What we do
•How we do it
•Our people
•Our values
•Our track record
-The spectrum we cover
-Some of our innovation in the mobile & digital
sectors

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 Who we are
• We are the world’s largest independent innovation company.

• We’re 15 years old and have 300+ people.

• We have offices in London, Manchester, New York and Shanghai and work across all 5
continents.

• We have created c. £5bn in additional sales for our clients since 2000.

• 80% of our business is repeat business.

• We have an extensive and varied list of clients including: AstraZeneca, Allied

Domecq, BUPA, Cadbury Schweppes, Citigroup, Danone, Kellogg’s, Lego, Liverpool
Victoria, RBS, Royal & Sun Alliance, Superdrug, Shell, Unilever, Waitrose, Walkers…

• …as well as a well-established and growing group of clients in the media and digital
sectors

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 What we do

Help our clients deliver profitable innovation to market

Innovation
STRATEGY

Innovation Integrated Innovation

PROJECTS Programmes
CAPABILITY
• Product Innovation • Innovation Training
• Brand Innovation • Organisational
• Customer Change for
Innovation
Experience
Innovation • Leading for
Innovation

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How we do it
Our approach is based on “3 I’s”

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 Our people

• Experts in connecting customer insight

with commercial opportunity

• Commercial & technical expertise in the

digital & media sectors.

• Track record of successful innovation

launches

• Straightforward and honest

• Fun to work with

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 Our values
Bravery
We encourage everyone in the team to speak their mind and shout out their ideas
and concerns – however uncomfortable, because we believe that without pushing
into the stretch zone new stuff can’t happen.

Freshness
We’ll look in new places where others won’t go for new clues to push our thinking –
and we’ll ask you to come along with us to help find evidence firsthand so you have
fresh stories to share back with the business.

Action
We believe that when it comes to making ideas happen, momentum is our ally.
We’ll work fast and land things as we go so that nothing gets lost or diluted in the
meantime.

Passion
We love what we do and it shows in the way we approach the challenges we work
on. We’ll provide you with a passionate ?What If! team who’ll throw themselves into
the project whole-heartedly and will get your team to the same place to make
things really fly.

Love
We’ll work with you rather than just for you. We’ll form a tight team with you built
on trust, honesty, fairness and mutual respect in a bid to get to the great end result
we’re all seeking.

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Our track record
The spectrum we cover

New brands
E.g: ‘Taste the Difference’ brand for Sainsbury’s.

New product ideas

Eg: E45 Junior range. Putting an element of fun into
functional skincare products for children

New store formats/propositions

Eg: New format for Waitrose in smaller ‘Market Town’
formats

New digital service

Eg: The first European broadcaster catch-up VOD service for C4

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 Our track record
Some of our project experience in
the digital and media sectors

Proposition on Business Case Development.

Numerous propositions, including mobile, music, video & TV
with supporting business cases.

Revenue & Portfolio Optimisation.

Full audit of their digital portfolio with recommendations
for revenue grant opportunities.

New media rights frameworks.

Developed rights frameworks for the commissioning and procurement
of new media content and technology.