Professional Documents
Culture Documents
AESTHETIC
Ab. Aziz Shuaib
WHAT IS CREATIVITY?
Creativity can be described as ABILITY, an ATTITUDE
or a PROCESS (Robert, 2012)
ABILITY: To generate new ideas by combining,
changing or reapplying existing ideas
ATTITUDE: Willingness to play with ideas and
possibilities (enjoying the good while looking for
ways to improve it )
PROCESS: Changing a symbolic domain in culture.
88%
Conscious
Mind
Motivation
Emotional &
Spiritual
Intelligence
CREATIVITY
Expertis
e
(Amabile, 2012)
Cognitiv
e;
Aesthe
EXPERTISE: Relevant skills
which include knowledge (AESTHETIC),
ticand talent in a particular domain
technical skills, intelligence
MOTIVATION: Intrinsic motivation is an inner passion to solve
problems while extrinsic motivation result from pursuit of external
rewards.
CREATIVE-THINKING SKILLS: This determines how flexibly and
imaginatively we approach problems
Self-Awareness:
A non-judgmental form of watching ones daily actions and
thoughts in the present moment in a detached frame of mind
. can create the necessary gap between the ego and the
self and great clarity of mind unfolds (Read, 1997)
Soft-Focus:
Being aware of everything around you without focusing on any
one thing
Light-Heartedness:
It keeps the personality ego from getting a rigid hold on the
psyche and stifling creative thought (Read, 1997)
This helps to perceive the intuitive and original moments that
otherwise go unnoticed when we act from habitual behavior
patterns.
Exercise:
According to (M. John, 2008), exercise boost brain
power; gives higher self-esteem, less depression,
less anxiety and makes us allocate more cognitive
resources to a task
Examples
As a boy, Steves Father shows him how to take
apart and reconstruct electronics. It was a hobby
which
instilled
confidence,
tenacity
and
mechanical prowess in young Jobs (Walter, 2011)
Karim Rashid is a leading figure in
the fields of product, interior, fashion,
furniture, lighting design and art
Steve Jobs..
FRANK GEHRYS
Architecture
CONCLUSION
Highly successful people have one thing in common; they had discovered
how to tap into a force beyond the confines of their minds, and draw from
it infinite amounts of wisdom, inspiration and success. However, creative
skill is by default not trained, it can only be nurtured but not created.
Thus, for a creative mind to be creative, the internal components
Expertise- technical and design skills with aesthetic knowledge),
motivation and creative-thinking skills must be complemented by
appropriate external components such as the physical and social
environment. With these,