Achieving Success

Through Effective
Business Communication

Objectives

1.Describe the five characteristics of effective business

communication
2.Describe six strategies for communicating more effectively
on the job
3.Explain what must occur for an audience to successfully
receive, decode, and respond to messages
4.Explain four strategies for using communication
technology successfully
5.Discuss the importance of ethics in business
communication and differentiate between ethical dilemmas
and ethical lapses

Achieving Success
Today
Communication
Communication
Senders

Written

Information and Meaning

Spoken

Electronic

Receivers

Visual

Communication
Benefits
Stronger decision making
Faster problem solving
Earlier warning of potential problems
Increased productivity and lower costs
Stronger business relationships

Communication
Benefits
Clear, persuasive marketing messages
Enhanced professional images
Greater employee engagement
Better financial results
Stronger connection with stakeholders

Internal

External

Formal

Planned Communication
Among Insiders

Planned Communication
With Outsiders

Informal

Forms of Communication

Casual Communication
Among Employees

Casual Communication
With Outsiders

What Employers
Expect
Organizing ideas and information
Expressing ideas and information
Listening actively to others
Communicating with diverse groups
Using communication technology

What Employers
Expect
Writing and speaking effectively
Adapting to audiences and situations
Applying business etiquette
Communicating ethically
Managing time and resources

Challenges of Business
Communication
Globalization
Globalization
and
andDiversity
Diversity

Pervasiveness
Pervasiveness
ofofTechnology
Technology

Value
Valueofof
Information
Information

Organizational
Organizational
Evolution
Evolution

Reliance
Relianceon
on
Teamwork
Teamwork

Products
Products and
and Markets
Markets
Business
Business Partnerships
Partnerships
Workers
Workers and
and Executives
Executives

Business
Opportunities

Communication
Challenges

Globalization
and Workforce Diversity

Increasing Value
of Business Information
Knowledge
Knowledge Workers
Workers

Competitive
Competitive
Insights
Insights

Customer
Customer
Needs
Needs

Regulations
Regulations
and
andGuidelines
Guidelines

Pervasive Technology
Communication
Skill Requirements
Competitive Advantage

Organizational
Evolution
Tall Structures
Flatter Structures
Flexible Structures
Corporate Cultures

Reliance on Teamwork
Business Usage
Complex Dynamics
Communication Skills

Effective Communication
Connect With Audience

Minimize Distractions

Use AudienceCentered Approach

Improve Your
Communication Skills

Give Constructive
Feedback

Use Business Etiquette

Connect With the

Audience
Communication Process
Communication Barriers
Mind of the Audience

Communication
Barriers
Noise and
Distractions

Competing
Messages

Filtering of
Messages

Channel
Breakdowns

The Mind of the

Audience
Business Messages
Receiving
Receiving
Decoding
Decoding
Responding
Responding

Receiving Messages
Consider
Expectations

Emphasize
Familiarity

Ensure
Ease of Use

Practice
Empathy

Design for
Compatibility

Decoding Messages
Cultural Issues
Beliefs and Biases
Language Issues
Thinking Styles

Responding to
Messages
Memory
Ability
Motivation

Minimize Distractions
Use
Use Common
Common Sense
Sense

Practice
Practice Courtesy
Courtesy

Respect
Respect Differences
Differences

Limit
Limit Distractions
Distractions

Acknowledge
Acknowledge Emotions
Emotions

Anticipate
Anticipate Reactions
Reactions

Etiquette in
Business
Respect
Courtesy
Common Sense

Ethical Communication
True In Every Sense

Includes Relevant Information

Not Deceptive In Any Way

Unethical
Communication
Plagiarism

Omitting Information

Selective Misquoting

Misrepresentation
of Data

Distorting Visuals

Abuse of Privacy
and Security

Recognizing Ethical
Issues
Ethical Dilemma

Ethical Lapse

Stakeholders

Business Pressures

Conflicting Loyalties

Illegal Choices

Difficult Tradeoffs

Unethical Choices

Achieving Success
Through Effective
Business Communication