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CGD 318
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CGD 318 Entire Course

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CGD 318 Week 1 DQ 1 What is Public Relations
CGD 318 Week 1 DQ 2 Public Relations and Crisis Management
CGD 318 Week 1 Quiz
CGD 318 Week 2 DQ 1 Public Relations Research
CGD 318 Week 2 DQ 2 Publics & Public Opinion
CGD 318 Week 2 Assignment To Accept or Reject a Client
CGD 318 Week 2 Quiz
CGD 318 Week 3 DQ 1 The Audience
CGD 318 Week 3 DQ 2 Public Relations Tactics
CGD 318 Week 3 Assignment News Release

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CGD 318 Week 1 DQ 1 What is Public Relations

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What is Public Relations? Assess a minimum of two definitions of public relations
from the course materials and your own research. Compare and contrast the major
differences and interrelationships between public relations and journalism. Has
public relations influenced your buyer behavior? Synthesize the course materials
and other research to support your response. Respond substantively to at least two
of your classmates postings.

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CGD 318 Week 1 DQ 2 Public Relations and Crisis Management

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Public Relations and Crisis Management. Review the video, Jack Welch on Toyota's
PR Disaster. How does Dr. Welch assess Toyotas performance? Based on the
course materials and the video and other research, synthesize the concepts and give
an illustration of how Toyota might have changed public perception using PR in
responding to this crisis. Respond substantively to at least two of your classmates
postings.

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CGD 318 Week 1 Quiz

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Quiz:
1.
When steps are taken to repair damage from the crisis and to prevent it from
happening again, it is what type of strategy?
2.
According to the text, clients often criticize public relations firms for all of the
following EXCEPT:
3.
What is not a contingency factor that public relations professionals must take
into account in managing a conflict with its public?
4.
Environmental activist John Muir used public relations tactics to:

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CGD 318 Week 2 Assignment To Accept or Reject a Client

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You are not asked to do anything unethical. The money is quite good, and you know
the publicity from working on the case will probably help your public relations
consulting career, especially if the athlete is exonerated. Would you take the
account? The agent tells you confidentially that the athlete has admitted that he
took some substance that was unknown to him, but may have been steroids. Does
this information affect your decision? What are the ethics of the situation as you see
them?

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CGD 318 Week 2 DQ 1 Public Relations Research

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Public Relations Research. Identify a minimum of five ways research is used in public
relations. Discuss the role of public relations research in setting organizational
short-term and long-term goals within an organization. Assess the manner in which
public relations research can help professionals build and shape PR campaigns.
Respond substantively to at least two of your classmates postings

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CGD 318 Week 2 DQ 2 Publics & Public Opinion

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Publics & Public Opinion. Choose an organization and identify its key audiences, or
publics. Assess how these publics can have their opinion shaped. Compare and
contrast the influence of the different types of opinion leaders and their influence
on shaping public opinion. Respond substantively to at least two of your
classmates postings.

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CGD 318 Week 2 Quiz

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Quiz
1.
Any false statement about a person or organization that creates public
contempt, hatred, ridicule, or inflicts injury on reputation is known as:
2.
Motivational objectives are more difficult to accomplish because:
3.
What persuasive tactic is being used when a political candidate begins to use
the issue of employment if the poll indicates that unemployment is a key issue?
4.
Which is not an aspect of timing in a public relations program?
5.
Which of the following is an example of an informational objective?

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CGD 318 Week 3 Assignment News Release

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News Release.
Review the section entitled The Format of a News Release in the beginning of
Chapter 10. Choose an existing product or a made up product and write a one to
two page news release (not including title and reference pages) announcing the
introduction of the new product using the provided format.
Include at least one scholarly resource in addition to the course text.

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CGD 318 Week 3 DQ 1 The Audience

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The Audience.
Select and discuss one of the following questions. Conduct research using the text and
the Universitys Online Library to support the position you take. Respond
substantively to at least two of your classmates postings.
a. Assess the public relations implications of the senior market in the United States.
Identify a specific senior audience. Is this an influential audience? Why or why
not?
b. Determine the characteristics of the youth (Generation X and Generation Y). What
are the public relations implications regarding the use of their media habits and
preferences?

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CGD 318 Week 3 DQ 2 Public Relations Tactics

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Public Relations Tactics.
Review the public relations communications instruments in Chapter 10, such as news
releases, brochures, and broadcast media. Select an organization, and compare and
contrast the strengths and limitations of two instruments used by the organization.
Which tactic is least effective and why? Which tactic is most effective and why?
Synthesize the course materials and other research to support your response.
Respond substantively to at least two of your classmates postings.

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CGD 318 Week 3 Quiz

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6.

A softening-up process that involves inviting media to a gathering where the

host usually makes a pitch at the end of a socializing period is called a
7.
Which is NOT a frequently used technique at the local television station level?
8.
A major selling point for a radio media tour is:
9.
The most effective medium for delivering messages that require absorption of
details and contemplation by the receiver is the
10.
The family-oriented culture is why Hispanics will spend more than three
times more than white households on which expenditures?

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CGD 318 Week 4 DQ 1 Global Impact of Public Relations

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Global Impact of Public Relations.
Select an organization from the United States that conducts business in countries other
than the U. S., and assess the impact of global public relations on buyer behavior
(hint: Coca-Cola, Disney, McDonalds, etc.). Respond substantively to at least two
of your classmates postings.

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CGD 318 Week 4 DQ 2 Business, Sports, Tourism, and Entertainmen

t
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Business, Sports, Tourism, and Entertainment. Synthesize the course materials and
evaluate how the public relations professional educates the media using a specific
example either from a corporation, a sports celebrity, tourism (for a state, for
example), or for an entertainer. Respond substantively to at least two of your
classmates postings

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CGD 318 Week 4 Quiz

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7.

With regard to international public relations, probably the most critical and
underutilized tool is the understanding of foreign
8.
Public relations is a well-developed industry in many nations around the world.
Which country is in particular has a rapidly expanding industry that is getting more
sophisticated every year?
9.
Research shows that many CEOs view the media as:
10.
A survey of consumers showed that 70 percent believe the number one
criterion for good corporate citizenship is

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CGD 318 Week 5 DQ 1 Public Relations & Non-Profit Organizati

ons
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Public Relations & Non-Profit Organizations. Select a non-profit organization
(American Red Cross, Salvation Army, etc.) and assess the role of public relations
in that non-profit organization. Compare and contrast at least two characteristics
between a for-profit organization and a non-profit organization. Respond
substantively to at least two of your classmates postings.

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CGD 318 Week 5 DQ 2 Public Relations in the 21st Century

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Public Relations in the 21st Century. Select an organization from the United States and
assess the methods with which this organization uses communication instruments
such as traditional or social media for its public relations campaign. To what extent
has this company incorporated newer media into its public relations strategy? Use
the course materials and other research data to support your position. Respond
substantively to at least two of your classmates postings.

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CGD 318 Week 5 Final Paper (Public Relations of Starbucks)

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Develop a paper that answers the following questions based on the organization of
your choice. You may pick any organization as long as your choice has information
available to answer the following questions.
1. Analyze how the organization used public relations to create a brand and influence
public opinion.
2. How is your selected organization adapting to the social media sites and other
venues in the 21st century?

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