PRESENTATION

ON
VOLKSWAGEN

ABOUT VOLKSWAGEN
Volkswagen

is German based one of the world's

largest automobile manufacturers.

Volkswagen
it

means "people's car" in German.

is pronounced like folks va:gen.

Volkswagen

group is represented by 9 brands -

Audi, Bentley, Bugatti, Lamborghini, Scania, Seat,

Skoda,
Volkswagen commercial vehicles and Volkswagen
passenger
cars.

 The

Volkswagen Group is represented by

three brands in India: Volkswagen, Audi and

Skoda.
Completed

9 years , started with Skoda in

2001.
Volkswagen

was launched in 2007.

VOLKSWAGEN GROUP
AUDI

LAMBORGHINI

BENTLEY

BUGATTI

SEAT

SKODA

VOLKSWAGEN

VOLKSAWAGEN MODAL
LAUNCH

Product Line
of
Volkswagen

 New Polo

Stylish design
Comfortable
Engines and transmission {fuel efficiency 22
km/l}
Advanced safety equipment {anti-lock braking
system}

 New Beetle

A classic body {protection against rust}

Self assured
Comfort and convenience

 Touareg

A robust machine
Extensively equipped
A perfect symbiosis

 Jetta

Airbags {with four airbags system}

High pressure diesel
Optimum transmission {5-speed manual
gearbox}

 Passat

Powerful and economical {the 1.8 TSI engine}

Tremendous control {top speed of 220 kmph}
The feel good factor

 Phaeton

Elegant exterior
18 way adjustable seats
Ground breaking engine
Park distance control

Market positioning
of volkswagen

GLOBAL RANKING
For a long time, Volkswagen has been Europe's
largest automobile manufacturer with a market
share over 20 percent.
In worldwide, Volkswagen officially ranks as the
3rd largest manufacturer in 2009.
Volkswagen is aiming to become, sustainably,
the world's largest car maker by 2018.

GLOBAL MARKET SHARE

Volkswagen increased its share of the world passenger
car market from January to June to 12.0 (1st half year
2008: 09) percent.

3,100,300 vehicles were delivered to customers during

this period.
In South America, the share of the passenger car
market rose to 22.1 percent.
While the market in the Asia/Pacific sales region
decreased by 0.6 percent.
Group brands delivered 631,900 vehicles on the
German market.

LATEST NEWS OF
VOLKSWAGEN

Volkswagen Group generates 1.5 billion operating profit

in first nine months
16-04-2010

Volkswagen Group: First-quarter deliveries grow 24.6

percent to 1.73 million vehicles
17-05-2010
Worldwide deliveries by Volkswagen Group up 21
percent in period to April
11-06-2010
Volkswagen Group achieves 18.1 percent growth in
worldwide deliveries for period to May 2010
13-08-2010
Volkswagen Group sells over four million vehicles in
January July period for first time

MARKET SHARE

CONSUMER BEHAVIOR OF VOLKSWAGEN

Consumer behavior is concerned about studying how people
purchase, what they purchase, when they purchase and why
they

purchase.

consumer behavior is often solely based upon advertising

techniques speaks to an entirely modified industry from how
things used to be only a few decades ago.

CONCLUSION
To

grow significantly the company must build a

strategy to expand the business in India.

The

Volkswagen has

10% market share in

India so company needs to focus on positioning

as the safety leader that also offers lower
operating costs and eco-friendly cars.

THANK YOU