B2B MARKET RESEARCH & DIGITAL

MARKETING FOR U.S. MARKET ON

CRM-SALESFORCE.COM FOR SMBs
Presented By:
Prabhat Pareek
14BSP1007

Company Profile
Techila Solution Pvt. Ltd was co-founded by Mr. Angad Singh &
Mr. Chitiz Agarwal is a software consulting & technology.
The company is into Salesforce CRM, Consulting, Microsoft
Services and Mobile Application Development.
Techila Solutions boasts over 50 certified Salesforce developers
with experience in Force.com, Apex programming and Salesforce
App-Exchange.
Techila Solutions has enjoyed over 100 successful engagements
across Sales, Marketing, Service, HR, Finance, Collaboration, and
Operations.

Industry Overview: Service Sector

57 % share in GDP in 2013-14
Growth by 9% annually
Contributing to about a quarter of total employment (2013-14)
Accounting for a high share in FDI inflows and over one third
of total export
7th largest exporter in the world
[indiabudget.nic.in]

What is CRM..??
Customer relationship management is a model to interact with
current and future customer.
Its not only involve the final customer but also looks ahead to
involve supplier, vendor, new business aspect and all sort of
people with whom business does and new business can
acquire.
CRM synchronize all the department of any business

CRM Advantages
1) Simple lead captures

8) Acquire profitable customer

2) Analyze performance

9) Customize service

3) Market penetration

10) Increase customer loyalty

4) Increase efficiency

11) Better service to customer

5) Improve decision making

12) Future forecast

6) Better communication

13) Cost effective

7) Keep reminding

14) Runtime information

available

Salesforce Vs Other CRM Provider

STRENGTHS
1. Brand
2. Market position
3.Can be used anywhere
4. Security
5. User friendly
6. Price

WEAKNESS
1. Single product
2. Size
3. Lack of awareness about such
product

SWO
T

OPPORTUNITIES
1. Huge Scope due to large presence
of SMBs
2. Growing CRM market
3. People looking for some media for
data storage

THREATS
1. Entry of new large firms
2. Competition in cloud computing
industry
3. Competition in CRM industry

Porters 5 forces model for Salesforce CRM

Buyers Power
Few established players, so
fewer buyers bargaining

Substitute
Since none of CRM
provider is for
SMBs, so its new of
its kind

Rivalry &
Competition
Few big players
only

Suppliers Power
Only server infrastructure
provider, no other supplier
involved

Entry Barrier
High threat of
entrants

Contribution to Company

Contribution to Company

Contribution to Company
Training has been given to new employees
Worked along with sales team to constantly feed them with data
Identified the companies for which we have already built certain
solutions
Worked on searching new conference in U.S.
Prepared the sales pitch

Findings & Learning

I have been able to qualify many leads. Techila has got various
projects from different clients.
Learnt, how LinkedIn can be used for market research and hot
lead generation.

Attended conference during internship; Launch of Intel &

DST Innovate for Digital India Challenge.

Findings & Learning

Got to know about the Salesforce.com CRM
The return on investment for the marketing budget on
LinkedIn campaign recovered within 1 month
Team Management & Time Management
Understood the theoretical aspects in practical life

Conclusions
29 million of SMBs presence in USA which is a very huge
market
Huge requirement of such a media which can help any business
to track their data
Before selling CRM, it is very essential to do its promotion
Price range of Salesforce CRM is also very reasonable compared
to other big players

Recommendation
Company should look for having a delegate even in their host
countries
There should be more resources available for research work
Create maximum awareness among people about Techila and
services
Higher percentage of marketing budget should be invested for
inbound marketing which includes

Professional content creator

Rewarding employees to write white papers
Investing in professional video advertisement

THANK YOU