L

A
S
PO
O
R

PL

L SA
A
IC O P O

R
N
P
H
S
S
C
E
E
N
TU S I
B

MEANING &DEFINITION
An offer by one party to provide a
product , service and an idea to
another party in exchange for
money.
It is systematic, factual, formal,
and persuasive description of a
course of action and a set of
recommendation
In other words a proposal is method
of persuading people to agree
writers point of view or to accept
his suggestions

OBJECTIVES
To initiate new project
Provide fresh ideas
Solve problems
Improve existing system
Prompt innovative strategies
To conduct the basic research
before developing new project.

CONTD.
All objectives should be SMART i.e. Specific,
Measurable, Achievable, Clear, Realistic, and Timed.
Specific - Be precise about what you are going to
achieve
Measurable - Quantify you objectives
Achievable - Are you attempting too much?
Clarity- Easily understandable.

CONTD.
Realistic - Do you have the resource to make the
objective happen (human resources, financial, the
right context and opportunities)?
Timed - State when you will achieve the objective
(within a month? By February 2010?)

IMPORTANCE
Proposals, like report, are valuable
records of information
They act as index of the companys
growth or progress
Financial return to organization
Prompt various research activities
To win contract
Develop certain intrapersonal skills

TYPES
1. SALES PROPOSAL
2. RESEARH PROPOSAL
3. SOLICITED
4. UNSOLICITED

CHARACTERISTICS
Demonstrate to appropriate decisions
makers that their need would be met with
Be more creative that other forms of
professional writing
Permit informality and personal approach in
style of some extent
Keep in view the customers convenience,
financial gain, and prestige

CNTD.
Look neat and attractive
Include summary, background, objective,
description of the problem,
methodology, and cost estimate
Anticipate any possible reasons for
rejection and provide suggestions for
overcoming them
Follow meticulously the requirement of
solicitor

CONT.

Contain certain or all element of

structure according to the
purpose, usefulness, and
requirements of the recipient
language
Use plain, direct, and unambiguous
expressions

ELEMENTS OF STRUCTURE
PREFATORY PART:
1.Title
2.Letter of transmittal
3.Draft Contract
4.Table of contents
5.List of tables and figures
6.Executive Summary
BODY OF PROPOSAL
7.Problem and need
8.Background

CONTD.
. Purpose
4 .Scope
5. Limitations
6. Personnel
7. Procedures
8. Cost estimated
9. Conclusion
SUPPLEMENTARY
1.Appendices
3

CONTD.
2. References
STYLE and APPEARANCE