M

MARKETING MIX

PRODUCT
Variety - Alto 800, Alto K10, Alto VXI And LXI Series.
Design - Body panels are completely new, Wheelbase is same,
fresh & spacious interior, unique wave front
Feature - Auto gear,
30.46km/kg) ,air bag.

mileage

(petrol

22.74km/l,

CNG

Service - 24 month or 40,000 Km (whichever comes first).

Brand image Maruti suzuki is primarily positioned on
affordability , fuel efficiency, low maintenance cost and after sale
service.

PLACE
NETWORK DISTRIBUTION
YEAR

SALES
OUTLET

2013-14 1204

CITIES
COVERD
BY SN

DEALER
SERVICE

MARUTI
SERVICE

NO OF
SERVICE
STATION

TRUE
VALUE
OUTLET

CITIES
COVERED
BY TRUE
VALUE

874

1415

1514

1523

456

256

PRICE
Target Segment :
List Price :

Lower middle class and Middle class Group.

Starts From 2.4 lakhs to 3.6 lakhs

Financing : Tie up with

37 financial partners

PROMOTION
Advertisement

Print Media
Radio
T.V.
Social Media

Sales promotion
Lucky Draw
Discount during festival and year ending
Low down payment scheme