Mattel case study

Company Summary
Established in 1945 by Harold Matt
Matson & Elliot Handler.
Mission : Create the future Play
Value: Play with passion, Play
together and Play to go.
Total revenue: 5.8 billion USD.
Largest toy company.

Brands

Market share

Mattel issue
Recalled almost one million Chinese
made toys because of potential
hazard of lead paint.
Recalled over 18 million products due
to possibility of danger to children
from detachable magnets.

How to handle the issue

Focus on supply chain.

Take responsibility.
Tighter Regulations and Inspections
Take Actionand Communicate
Labor policy.