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Horizontal Analysis
The study of percentage changes in comparative
statements is called horizontal analysis.
1. Compute the dollar amount of the change
from the base period to the later period.
2. Divide the dollar amount of change
by the base-period amount.
Horizontal Analysis
In millions
Sales
2001
$19,423
2000
Increase/
(Decrease)
$18,216
$1,207
2001
$19,423
5,575
$13,848
2000
$18,216
4,759
$13,457
3,903
1,433
5,003
3,509
523
2,986
459
2,527
2,718
5,245
3,860
1,672
1,939
5,986
508
5,478
1,382
4,096
615
4,711
$
$
$
$
$
$
$
$
Inc./(Dec.) Percent
$ 1,207
6.6
816
17.1
$ 391
2.9
43
(239)
3,064
$(2,477)
15
$(2,492)
(923)
$(1,569)
2,103
$ 534
1.1
(14.3)
158.0
(41.4)
3.0
(45.5)
(66.8)
(38.3)
342.0
11.3
2001
$19,423
5,575
$13,848
2000
$18,216
4,759
$13,457
3,903
1,433
5,003
3,509
523
2,986
459
2,527
2,718
5,245
3,860
1,672
1,939
5,986
508
5,478
1,382
4,096
615
4,711
$
$
$
$
$
$
$
$
Inc./(Dec.) Percent
$ 1,207
6.6
816
17.1
$ 391
2.9
43
(239)
3,064
$(2,477)
15
$(2,492)
(923)
$(1,569)
2,103
$ 534
1.1
(14.3)
158.0
(41.4)
3.0
(45.5)
(66.8)
(38.3)
342.0
11.3
2001
$19,423
5,575
$13,848
2000
$18,216
4,759
$13,457
3,903
1,433
5,003
3,509
523
2,986
459
2,527
2,718
5,245
3,860
1,672
1,939
5,986
508
5,478
1,382
4,096
615
4,711
$
$
$
$
$
$
$
$
Inc./(Dec.) Percent
$ 1,207
6.6
816
17.1
$ 391
2.9
43
(239)
3,064
$(2,477)
15
$(2,492)
(923)
$(1,569)
2,103
$ 534
1.1
(14.3)
158.0
(41.4)
3.0
(45.5)
(66.8)
(38.3)
342.0
11.3
Trend Percentages
Trend percentages are computed by selecting
a base year whose amounts are set equal to 100%.
Trend % = Any year $ Base year $
Earnings from
continuing operations
*1996 is the base year
2001
2000
1999
1998
1997
1996*
$2,527 $4,096 $3,789 $2,750 $2,744 $2,484
102% 165% 153% 111% 110% 100%
Vertical Analysis
Vertical analysis reveals the relationship
of each statement item to a specified
base, which is the 100% figure.
Every other item on the financial statement
is then reported as a percentage of that base.
2001
$19,423
5,575
$13,848
$
$
$
$
3,903
1,433
5,003
3,509
523
2,986
459
2,527
2,718
5,245
Percent
100.0
28.7
71.3
20.1
7.4
25.7
18.1
2.7
15.4
2.4
13.0
14.0
27.0
2000
$18,216
4,759
$13,457
$
$
$
$
3,860
1,672
1,939
5,986
508
5,478
1,382
4,096
615
4,711
Percent
100.0
26.1
73.9
21.2
9.2
10.6
32.9
2.8
30.1
7.6
22.5
3.4
25.9
2001
$19,423
5,575
$13,848
$
$
$
$
3,903
1,433
5,003
3,509
523
2,986
459
2,527
2,718
5,245
Percent
100.0
28.7
71.3
20.1
7.4
25.7
18.1
2.7
15.4
2.4
13.0
14.0
27.0
2000
$18,216
4,759
$13,457
$
$
$
$
3,860
1,672
1,939
5,986
508
5,478
1,382
4,096
615
4,711
Percent
100.0
26.1
73.9
21.2
9.2
10.6
32.9
2.8
30.1
7.6
22.5
3.4
25.9
2001
$19,423
5,575
$13,848
$
$
$
$
3,903
1,433
5,003
3,509
523
2,986
459
2,527
2,718
5,245
Percent
100.0
28.7
71.3
20.1
7.4
25.7
18.1
2.7
15.4
2.4
13.0
14.0
27.0
2000
$18,216
4,759
$13,457
$
$
$
$
3,860
1,672
1,939
5,986
508
5,478
1,382
4,096
615
4,711
Percent
100.0
26.1
73.9
21.2
9.2
10.6
32.9
2.8
30.1
7.6
22.5
3.4
25.9
Common-Size Statements
On a common-size income statement, each
item is expressed as a percentage of net sales.
In the balance sheet, the
common size is total assets.
A common-size statement eases the
comparison of different companies.
Common-Size Statements
Bristol-Myers Squibb Company
Percent of Total Assets
2001
2000
Current Assets
45.7%
Current Assets
55.9%
Long-Term Assets
54.3%
Long-Term Assets
44.1%
Benchmarking
Benchmarking is the practice of
comparing a company to other companies.
Benchmarking
Percent of Net Sales
Industry
average
Bristol-Myers
Squibb Company
2.8%
2.4% 13.0%
28.7%
55.9%
Income from
continuing operations
Cost of goods sold
Operating and
and other expenses
Income taxes
5.1%
51.6%
40.5%
Benchmarking
Percent of Net Sales
Proctor & Gamble
Company
Bristol-Myers
Squibb Company
2.4% 13.0%
28.7%
55.9%
Income from
continuing operations
Cost of goods sold
Operating and
and other expenses
Income taxes
4.3%
31.9%
7.5%
56.3%