Professional Documents
Culture Documents
STUDY OF
LAPTOP SKINS
Presented By:
P r a m o d K u m a r
A m a n p r e e t K a u r
Ahuja
Definition
“A laptop skin is a precision-cut vinyl
adhesive material, usually with some
design, photograph, or other image,
designed for application to the outside of
a laptop, usually on the back of the LCD
screen.” Back portion of laptop
Where skin to be applied
Features
Easily applied to the top of any laptop.
Fine printing quality with colors that won’t fade easily
The adhesive is a “changeable” adhesive which is
designed to be removed easily without heat or
solvents.
No sticky residue upon removal
The adhesive will last up to three years.
Waterproof and scratchproof
Reusable and durable
available in a wide variety of styles
completely customized skins is also a possible.
Types of laptop skins
China
Taiwan
Vietnam
Pakistan
India
Thailand
Korea
RESEARCH PROBLEM
Sampling method
Judgmental Sampling- as only people
with laptops will be approached for the
survey.
Quota Sampling- A quota of 50% student
& 50% earning.
Volume of data
Data Collection
PRIMARY DATA -
Used online questionnaire.
SECONDARY DATA-
q www.skino.com
q Magazines- Techgadgets.
q http://hubpages.com/hub/Laptop-Skins
Limitation of Research
Sample size constraint: Instead of following statistical
formula in determining the sample size we arbitrarily
arrived at a figure of 100
Age in yrs No of % of
respondents sample
15-25 66 58%
26-35 37 32%
36-45 8 7%
46 and 3 3%
above
GENDER DISTIBUTION
Gender No of % age of
respondents sample
Male 70 61%
Female 44 39%
OCCUPATION
Occupation No of % of Sample
Respondents
Student 48 42%
Service 54 47%
Businessman 9 8%
Self Employed 3 3%
INCOME DISTRIBUTION
Dell 27 24%
HP/Compaq 43 38%
Sony 26 23%
Acer 12 11%
Other 6 5%
FREQUENCY OF CARRYING LAPTOP
Frequency No of %age of sample
Respondents
Daily 46 40%
3-5 days a week 34 30%
1-3 days a week 17 15%
Once in a week 10 9%
once in 10 days 7 6%
No 3 3%
INFERENCE-
1- Least 1 1% Scratch
Important protection- 80%
2 1 1% of the
respondents like
3 4 4% the product in
4 18 16% order to guard
5- Most 90 79% their laptop
Important from scratches.
PRIORITY MAKE IT AS A STYLE
STATEMENT
1- Least 12 11%
Important INFERENCE-
Endorsement of idea-
2 13 11% this concept of
3 37 32% using the laptop
4 33 29% skin is not a better
idea by the
5- Most 19 17% respondents. they
Important are not very much
sure whether they
would like to use
the laptop to
project any idea
they have in mind or
not.
DESIRED PRICE RANGE
Price Range No of respondents %age of
sample
Rs 300-500 25 22%
Rs 501- 750 51 45%
Rs 751 - 1000 25 22%
RS 1000 above 13 11%
Media No of %age
responses INFERENCE-Maximum
Online 79 69% number of people notice
Advertisement
Magzines 44 39% computer accessories
Relatives and 42 37% online.
friends
In computer and 72 63%
stationary store
Other 1 1%
PREFERABLE BUYING MODE
Buying mode No of %age
responses
Online 73 64%
Electronic stores 36 32% INFERENCE-Maximum
Gift Shops 18 16% number of respondents
Computer and 98 86% would prefer buying the
sationary Stores laptop accessories from
Other 0 0% computer & stationary
stores.
CONCLUSION
Awareness
In India the product is in a very nascent stage, only 55%
of the respondents were aware of the product
Segmentation, Targeting & Positioning
The research also reveals that the most favorable age
group for this product is 15-25 years with an annual income
0-3lakhs will be favorable for both working professionals and
students.
Marketing Mix
Product-Research reveals that the product should be
available with an option to customize it according to
personal tastes.
Price-The respondents, on an average, are willing to
pay Rs.501-750 for a laptop skin.
Place-Electronic Stores and Computer & Stationary
Shops are the most preferred places for the purchase
of the Laptop accessories.
Promotion-Magazine and Online promotion for the
laptop skin are the best suited & most preferred
medium
Recommendation
1. Promotion- Laptop skin manufacturing company needs to carry out
good promotional programs.
2. Media of promotion- Companies need to go for online
advertisement and advertisement in Computer and stationary
3. Material Quality- good quality material so that it can prevent
laptops with scratches for a longer period.
4. Stylish Designs- Companies should try to make skins as stylish as
possible and matching with current trend as 80% of users would like
to make style statement with the laptop skins
5. Price Range- product range in Rs501-750 price range as it’s a
range which almost 50% of users are willing to pay
6. Design Team- As 45% of users would like to go for customized
designs.
7. New Range launch period- new range of skins in every six
months as almost 50% of users would like to change their skins in
every six month.
8. Distribution channel to be used- Companies should try to
build up a good distribution system with Computer and stationary
stores and try to build up an excellent on line purchase system as
almost 80% of the users will be going to use these to mediums to
purchase skins.
BIBLIOGRAPHY