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CONVERGENCE
Convergence
Technology Industry
Market Convergence
Convergence Convergence
Infotainment Edutainment
Tele-
Utilization Entertainment communications
of digital
technology Services Hard-
Inter- Internet-Teleworking New Opportunities ware Informa-
activit working technology Media Multi- Soft-
tion
y Information
media ware technolo
Education Net- gy
New and works
smaller Consumer
terminals Electronics
Infotorial
Network of Networks:
The (mobile) Internet
New Markets with Structural Change
New Rules of the Game
of the Industry
Lähde:IC World/Siemens
Convergence by Henry Jenkins
• technology convergence
• economic convergence
• social or organic convergence
• cultural convergence
Convergence? I Diverge
(http://web.mit.edu/cms/People/henry3/converge.pdf)
Multi-tasking reality
When Mainly Watching TV When Mainly Using the Internet
33%
9% 8% 16%
4%
25% 37%
3%