What

are the conventions of a digipak? (C)

DigiPak
Year 13
Lesson objectives
What

are the conventions of a digipak? (C)

Can I identify how the conventions reflect
the genre of the artist? (B)
Can I identity how synergy is created
within the band image of the artist? (A)

DIGIPAK CONVENTIONS
PICTORIAL

TEXT

Name of band/artist
Name of album
Track listing
Price
Bonus material
Website
Credits
Thanks
Recording
information;
producer, record
label, where it was
recorded and when
Who wrote the
songs
Lyrics

What

Pictures of the
band/artist
Images reflecting
the genre
Logo
Barcode
DVD logo
CD logo
Website banner
Record company
logo

are the conventions of a

digipak? (C)
Can I identify how the
conventions reflect the genre of
the artist? (B)

DESIGN

Colour and
design to
adhere to the
artists genre
Unfolds (book
folds)
Advert
CD casing
Synergise with
their music
video and
adverts

What

are the conventions of a digipak? (C)

Can I identify how the conventions reflect the genre of the artist? (B)
Can I identity how synergy is created within the band image of the artist? (A)

Effective convention

1 point = OK
2 points = good
3 points = excellent

Name of band
Obviously can tell the genre
Consistent pictures on each panel
Consistent use of typography
Excellent use of rule of thirds
Excellent use of image and text
Excellent use of digipak conventions
Gives an excellent idea about the band image
Excellently synergised with the Magazine Advert/website
Improvements (please write)

TOTAL

Coursework Briefs

Music
Music Promo
Video
Magazine
Advertisement
CD/DVD cover

Digipak: Whats the

point?

Synergy
CD/DVD
Music/film/TV Video
Album/Magazine Advert

What

Find 3 digipaks

are the conventions of a digipak? (C)

Can I identify how the conventions reflect the
genre of the artist? (B)
Can I identity how synergy is created within
the band image of the artist? (A)

1 The band/genre you have chosen for your pre-lim

2 A different genre to the one you have chosen
3 A digipak, advert and stills from a music video
Analyse
1 the conventions of a digipak and how they reflect the
genre
2 how the artists represents their genre and their band
image. Compare how the genre conventions are different to
the one above
3 analyse how the band create a band image through
synergising with their advert and music video.