Professional Documents
Culture Documents
Analysis
Reported by: GROUP
- Examen, Maryjoe
- Padua, Lyka
- Santiago, Joey Boy
- Avedana, Ada
- Guintibano, Clarice
SWOT ANALYSIS
- A technique that enables a group or
individual to move from everyday
problems and traditional strategies to a
fresh prospective.
Strength
s
SWOT
Oppurtuni
ty
Analysis
Threa
ts
Weakne
ss
Technique is
credited to
Albert
Humphrey
who led a
research
project at
Stanford
University in
the 1960s
and 1970s.
EXTERNAL ENVIRONMENT
(OPPORTUNITY ANG THREAT) ANALYSIS
An application
offorecastingtechniquesto
themarket factorsthat
mayinfluencethedemandfor
aproductidentified as amarket
opportunity.
Marketing opportunities
Internal
Environment
(Strengths/Weaknesse
s)
Analysis
It
Clearly,
e.g.
Goal Formulation
Once
Other
Many
Goal Formulation
Goal
Managers
Objectives of most
business units
Profitability
Sales
growth
Market shard improvements
Risk containment
Innovation, and
Reputation
Objective
Goals
should be realistic
Objectives
must be consistent
STRATEGIC
ALLIANCES
STRATEGIC
ALLIANCES
Strategic alliances are partnerships
in which two or more companies
work
together
to
achieve
objectives
that
are
mutually
beneficial. Companies may share
resources,
information,
capabilities and risks to achieve
this.
FOUR
CATEGORIES OF
STRATEGIC
ALLIANCES
PRODUCT OR SERVICE
ALLIANCES
one company licenses another to
produce its product, or two companies
jointly market their complementary
products or a new product.
PROMOTIONAL
ALLIANCES
One company agrees to carry a
promotion
for
another
companys product or service.
LOGISTIC ALLIANCES
PRICING COLLABORATIONS
One or more companies join in
a special pricing collaboration.