Professional Documents
Culture Documents
RURAL/Sub-Urb SUPER-MARKET
Ghar Sansaar
and Gaon
GROUP-6
Shafi GUPTA
Ankur PANDITA
Rachit GUPTA
Megha SHARMA
SurbhI GUPTA
OBJECTIVES: To enable
its products to reach the
farmers in the rural interiors
of the country at the right
price.
COALITION
IDENTICAL
CONVERSION
Currently
known as
The Future
Groups
subsidiary
Aadhaar
Retail
Ltd.
GODREJ:
Headquartered in Mumbai
(Bombay),The Future
Groupoperates through.
10 million square feet of retail
space
Has over 1,000 stores
Present in 61 cities and 40 rural
locations in India
Employees over 30,000 people.
Some of the leading formats
operated by thecompany and
its subsidiaries include
Big Bazaar
Pantaloons
Food Bazaar
Central, Planet Sports
eZone, Aadhaar Retail
Brand Factory and Home Town
INT
RO
DU
CTI
ON
V
I
S
I
O
N
M
I
S
S
I
Offerings B
PRODUCT LINE:
SERVICES:
General
Merchandising
Seg-Pos-Targ !!!
Segment: Rural retail supermarket
Geographical Area wise:
Rural Areas & Sub-Urban Areas
Plain Areas efficient in Agricultural activities at grand scale like
Punjab, Haryana, Maharashtra, Gujarat, WB, Odhisha etc.
(especially Northern Region)
Profession-wise: Farmers
Target Group: Rural and semi-urban households in India
Positioning: Focus on retail distribution of agricultural and
consumer products in rural and semi-urban India
USP:
MARKETING - MIX
PRODUCTS:
PRICE:
Pricing Strategies:
PROMOTION:
Business Rivals
Think- Tank
NEED-GAP
ANALYSIS
CHALLENG
ES
SWOT ANALYSIS
Strengths:
1. Offering more than
1500 SKUs across
broad product lines
like processed food,
personal care,
general merchandise,
appliances etc.
2. Also ventured into
Wholesale
market(cash and
carry format) to
provide cheaper
access of agricultural
inputs, food and
groceries to rural
Indian customer
3.Pioneer in
establishing
organised retail in
rural region in India
4. Strong brand
backing and efficient
operations
Opportunities:
Weaknesses:
Present only in a few
states compared to
retail giants
2. Lack of organised
retail sector in India
especially in rural
areas
3.Constant need to
implement innovative
rural marketing
strategies to gain
brand awareness
1. Size of rural
consumer goods
market in India
estimated to multiply
in the next few years
2. Government
investments made in
building rural
infrastructure such
as roads, electricity
etc. to serve as boon
for its growth
3.Lack of competition
in the rural
distribution model
Threats:
1. Weak rural
infrastructure existing
in the country
2.Lack of connectivity
of rural regions
severely raise
operating costs
Complete Journey
Journey Aadhaar
Aadhaar in
in Media
Media
Complete
On
On January
January 9,
9, 2006
2006 Godrej
Godrej Aadhaar,
Aadhaar, the
the rural
rural retail
retail initiative
initiative of
of Godrej
Godrej
Agrovet
Ltd.
launched
its
two
new
large
format
retail
stores
at
Agrovet Ltd. launched its two new large format retail stores at Mancher
Mancher &
&
Alephata
Alephata in
in the
the Pune
Pune
Godrej
Godrej Agrovet
Agrovet Aadhaar
Aadhaar plans
plans to
to expand
expand its
its rural
rural retail
retail initiative
initiative Aadhaar
Aadhaar
to
to at
at least
least 1,000
1,000 stores
stores across
across rural
rural India
India (Punjab
(Punjab &
& Haryana)
Haryana) in
in the
the next
next
five
years
in
Jan
2006
five years in Jan 2006
Godrej
Godrej Aadhaar
Aadhaar on
on Nov.
Nov. 21,
21, 2006,
2006, signed
signed an
an agreement
agreement with
with HPCL
HPCL to
to
establish
the
Aadhaar
express
establish the Aadhaar express
Godrej
Godrej Agrovet
Agrovet Limited
Limited has
has crossed
crossed a
a milestone
milestone by
by launching
launching its
its latest
latest
Aadhaar
Aadhaar outlet
outlet in
in Batala,
Batala, near
near Amritsar
Amritsar on
on June
June 18,
18, 2007
2007
Godrej
Godrej Aadhaar
Aadhaar to
to sell
sell Eicher
Eicher CVs
CVs in
in rural
rural market
market in
in
Sept.
2007
Sept. 2007
Biyanis
Biyanis Future
Future Group
Group picks
picks up
up 70%
70% stake
stake in
in Godrej
Godrej Aadhaar
Aadhaar in
in mid
mid of
of
March,
March, 2008
2008
Godrej
Godrej Aadhaar,
Aadhaar, the
the agri
agri services
services cum
cum retail
retail initiative
initiative of
of Godrej
Godrej Agrovet
Agrovet Ltd.,
Ltd.,
on
2012
on June
June 27,
27,
2012 announced
announced the
the launch
launch of
of its
its two
two new
new large
large format
format retail
retail
stores
stores in
in Gujarat.
Gujarat.
Diversified
Diversified agri-business
agri-business company
company Godrej
Godrej Agrovet
Agrovet Aadhaar
Aadhaar is
is expecting
expecting a
a 15
15 per
per
cent
growth
in
turnover,
which
was
Rs
1,600
Crore
last
year,
in
FY
11
(July
7,
2010)
cent growth in turnover, which was Rs 1,600 Crore last year, in FY 11 (July 7, 2010)
Future
Future Consumer
Consumer Enterprise
Enterprise fully
fully acquires
acquires Aadhaar
Aadhaar Wholesale
Wholesale on
on Monday,
Monday, February
February
22,
22, 2015
2015
The
SPECIAL EVENT
Future Consumer Enterprise, part of Kishore Biyani-led Future Group, has fully
acquired Aadhaar Wholesale Trading and Distribution by buying 30% equity stake
from Godrej Agrovet and Anamudi Real Estates LLP.
Prior to the deal, Aadhaar was a joint venture (JV) between the Future Group and
Godrej Agrovet Ltd. The Future Group owned 70% stake in the company in 2008.
In a BSE filing, Future Consumer Enterprise Ltd said: "It has issued and allotted
an aggregate of 4,59,18,367 equity shares of the company to Godrej Agrovet Ltd
and Anamudi Real Estates LLP (jointly sellers) and has accordingly acquired an
aggregate of 30% shareholdings of Aadhaar Wholesale Trading and Distribution
Ltd held by the sellers.
A Future group official said that "In return of the stake, Future Consumer
Enterprise has issued and allotted equity shares of the company to the sellers for
a lock-in period of one year.
Thank you