You are on page 1of 38

Borderless Mobile Strategy

Why, Who & How for Borderless


Mobility Solutions

Jeff Bak / Fionan McGrath


Brian Peebles / Soubhagya
Panda

www.tatacommunications.com |
@tata_comm
http://tatacommunications-newworld.com | www.youtube.com/user/tatacomms
2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and TATA are trademarks of Tata Sons Limited in certain countries.

Borderless Mobile Introduction


Market Opportunity
Competitive Landscape
How to Win
Technical Solution

www.tatacommunications.com |
@tata_comm
http://tatacommunications-newworld.com | www.youtube.com/user/tatacomms
2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and TATA are trademarks of Tata Sons Limited in certain countries.

Market Problem

Fragmentation in Domestic & Roaming markets for Enterprises


Current Market Issues - Humans

Tata Borderless Mobile Solution

Administration 1) MNCs using multiple


MNOs in multiple countries. 2) Range of
plans, BYOD policies & payment methods

Administration 1) Cover N countries


with single bundles via global MVNO
2) Single contract & payment means

Cost Staff roaming costs high & difficult to


budget

Cost Reduced roaming costs &


improved financial planning

Mobile Workforce Not feeling benefits of


the cloud, weak collaboration

Mobile Workforce Consistent data


access for improved access to
Enterprise Suite of tools

Current Market Limitations - Devices

Tata Borderless Mobile Solution

Cost Rates not focused on data only

Cost Data only focus

M2M Focus Existing roaming hubs not


purpose built for M2M

M2M Focus Purpose built for M2M

Time to Market Faster TTM through


exchange

Administration Easier to manage

Time to Market Individual negotiations for


IOT deals lengthy & expensive
Administration Too many relationships to
manage
2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and
TATA are trademarks of Tata Sons Limited in certain countries.

Borderless Mobile I - Introduction

AIM

Enterprise Mobility

Solve the Market


Problem

Borderless Mobile

Solution

Borderless Mobile
Human

Product Suite Required

Components

Device
Mngt

UCC &
Voice

Spon
Data

RESULT
A platform to
deliver value to
MNCs for both
devices & humans

DRB

Borderless
Mobile M2M
Mobile
Exchange

DRB

M2M
Mngt

Enterprise
Messaging

MMX

Borderless Mobile for Enterprise Humans:


-

roam like home, data QoS, UCC services, free App access,
B2C messaging, device management

Component Legend
Current Component
2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and
TATA are trademarks of Tata Sons Limited in certain countries.

Borderless Mobile for Enterprise Devces:


- M2M Connectivity Suite
- access, connectivity & management

Future Component

Required Component

Borderless Mobile II - Components


Component

What

Why

Mobile Exchange

This component underpins the whole of


Borderless Mobile.
Data & Voice Access exchange to serve both
Humans and Devices.

The exchange which allows the


establishment of a global MVNO
leading to true Borderless Mobile

Data Roaming Boost

Eradicate tromboning to the HMNO by regional


break-out
Applicable to both the Human and the Device
Use Cases

DRB research has shown this will


be a growing requirement. Launch
with Borderless Mobile for a
complete offer

UCC & Voice

Enables Enterprise Global MVNO establishment


Further facilitates the launch of MVNOs for
MNOs (forgotten opportunity??)

Voice capability and a link to UCC


are required to offer a full-service
to Enterprises.
Increase workforce collaboration

Sponsored Data

Data can be exchanged and managed through


the Borderless Mobile platform

Helps optimise & improve the


appeal of Borderless Mobile
Offers more options to the enduser (MNO/Enterprise)

Device Management

Smartphone/Tablet management for Enteprise


Global MVNO
Possible requirement for the MNO who wants to
launch MVNO

Enterprises do not want to handle


devices whether BYOD or not
Without partnering in this regard,
the offer will be weak

M2M Management

Specialised play for device management


Administration, Management, Reporting

Most of the revenue in M2M is in both


connectivity and management. 10% 15% in access/connectivity only

Borderless
Mobile
Component

2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and
TATA are trademarks of Tata Sons Limited in certain countries.

Borderless Mobile III - Partners


Product Level View
Exploded view of
Mobile Exchange

Mobile Exchange

Tata Play to their

Network Connectivity & Signalling

strengths of
signalling &
connectivity

Transport &
Signalling

Teleena Bring
Subscriber
Management & MVNE
capabilities

Legend
Tata Communications

Voice (Enterprise
Humans)

Subscriber Management
OSS/BSS

Subscriber
Management

Customer Care/Portal

Access Control

Globetouch Exploit
the Whale acq. to
bring required multiIMSI functionality

IPX, GRX and DRB

Multi-IMSI

Teleena

2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and
TATA are trademarks of Tata Sons Limited in certain countries.

Access Agreements

Globetouch

Access Exchange

Donor MNOs/SPs

Market Opportunity

www.tatacommunications.com |
@tata_comm
http://tatacommunications-newworld.com | www.youtube.com/user/tatacomms
2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and TATA are trademarks of Tata Sons Limited in certain countries.

Enterprise Spending on Telecom Services


Top 10 Countries with Most
Global 500 Companies
Country

5
1
2
3
4
5
6
7
8
9
10

139
142

183

10

8
Indicates number of Global 500
Companies per Region1

IT Spending Forecast by Region

$654

In billions

Annual Growth Rate

$136
$310
$914

Devices
Data Center Systems
Enterprise Software
IT Services

Tata can
address part
of 2.5 billion
of this

2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and
TATA are trademarks of Tata Sons Limited in certain countries.

128
98
54
31
29
28
17
13
12
11

IT Spending by Region (2015 - 2016)

IT Spending by Sector (2015)

$1,492

USA
China
Japan
France
UK
Germany
South Korea
Netherlands
Switzerland
Canada

Companies

6%
5%
4%
3%
2%
1%
0%

Opportunity Threads*
Opportunity Thread

Secure mobile access to


cloud

Preliminary Insight

Market Size

As enterprises move data and applications to hybrid cloud


environments, there is a growing need for secure mobile
access by employees. There may be opportunities to
combine with RBO and IZO

$46.9B by 2019
(CAGR of 37.8%)

MVNx

MVNOs need to offer targeted, value added services and


multi-country solutions to differentiate against competition
and win customers

MVNOs: $73.2B by
2020
(CAGR of 10.7%)

Bring Your Own Device


(BYOD)

Advanced BYOD programs increase user flexibility and


reduce help desk support demand but require higher
investment in access to corporate networks and MDM
solutions. Sponsored data could be a play for access to
corporate apps also

MDM: $26.8B by
2020

Unified Communications
& Collaboration (UCC)

Enterprise UCC solutions are being supplemented by rapidly


developing communications architectures, platforms, and
applications, and are increasingly contextual and
collaborative

$75.81B by 2020
(UC)

Enterprise Internet of
Things (IoT)

The value lies in focusing on relevant verticals and uses


cases such as telematics, health monitoring, smart grid,
insurance. There may be opportunities to combine with RBO
and IZO

$250B by 2019

Sponsored Data (SD)

As enterprises enhance customer engagement tools and


techniques, sponsored data models are becoming more
important. Other use cases could include customer support
and subsidized service in developing countries

$23B by 2019

* Deloitte Market Sizing Study for TCL Nov


2015
B= Business;
E Tata
= Employee;
C =Ltd.
Customer
2013
Communications
All rights reserved. TATA COMMUNICATIONS and
See Notes section
for sources
TATA are trademarks
of Tata Sons Limited in certain countries.
1

Market Opportunity I

Total Addressable Market for MNC


MVNO
$16.1B by 2018

Total Addressable Market for MNC


M2M
$3.7B by 2018

www.tatacommunications.com |
@tata_comm
http://tatacommunications-newworld.com | www.youtube.com/user/tatacomms
2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and
TATA are trademarks of Tata Sons Limited in certain countries.

10

* Deloitte Market Sizing Study for TCL Nov


2015

Examples from the field


Information from client discussions, PQQs and RFPs
Deutsche Bank

voice usage static


SMS usage falling
data usage rising by 20%

(job-specific App (Bloomberg))

$$ domestic to roaming = 60:40

Boeing

76000 cellphones in the US


50% smartphones, data usage growing
3000+ cellphones worldwide
$$ 500,000 roaming & ILD minutes monthly

Mc Kinsey

www.tatacommunications.com |
@tata_comm
http://tatacommunications-newworld.com | www.youtube.com/user/tatacomms
2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and
TATA are trademarks of Tata Sons Limited in certain countries.

11

16000 employees
60 countries
100s of MNOs
(some BYOD some
not)

$$ UK spend for
5000 headcount is
$1.6m

Bank of America

Need 30k SIMS


Massive Bill-Shock Issues
$4000 US monthly common
for analysts

Mott Mc Donald

100k employees
Very keen on a BoA MVNO
Death of deskphone
Soft SIM

Competitive Landscape

www.tatacommunications.com |
@tata_comm
http://tatacommunications-newworld.com | www.youtube.com/user/tatacomms
2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and TATA are trademarks of Tata Sons Limited in certain countries.

Competition to Borderless Mobile for Enterprise Humans


Tata
Borderless

Local SIM
LOW

OTT Providers

C
O
S
T

Travel SIM
International
Roaming

HIGH

LOW

HIGH

FLEXIBILITY
International
Roaming

Expensive
Budget
challenges
Multiple
operators &
countries

Travel SIM

Unwieldy SIM
swaps
Number
change
Not seamless
Poor Enterprise
solution

OTT Providers
Uses WiFi or
roaming data $
$
Poor quality
Poor Enterprise
solution

www.tatacommunications.com |
@tata_comm
http://tatacommunications-newworld.com | www.youtube.com/user/tatacomms
2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and
TATA are trademarks of Tata Sons Limited in certain countries.

13

Local SIM
Unwieldy SIM
swaps
Number
change
Hard to track

Tata
Borderless

Easy to budget
Global
coverage
Superior quality
Combined
offers

Competition to Borderless Mobile for Enterprise Devices

TBD

LOW

C
O
S
T

Alliances

Jasper

Domestic
MNOs

HIGH

Tata
Borderless

LOW

M2M play needs


further market &
value chain
analysis
HIGH

RANGE OF OFFER

X
Y
Z

TBD

Domestic
MNOs

Serves local
needs only
International play
via expensive
roaming
Permanent
roaming
regulations

Alliances

Power of Scale
Experiences
Needs further
investigation

www.tatacommunications.com |
@tata_comm
http://tatacommunications-newworld.com | www.youtube.com/user/tatacomms
2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and
TATA are trademarks of Tata Sons Limited in certain countries.

14

Jasper
Established
player
Value Chain
play needs
further
investigation

Tata
Borderless

Global coverage
Superior quality
via DRB
Advanced
Reporting
OSS/BSS
Multi-IMSI

Borderless Mobile SWOT Analysis


Strengths

Weaknesses

Existing relations with many MNCs

Tata have no existing Mobile brand

Strong IP, Voice & Hosting offers to bundle


Borderless Mobile offer with

Coverage build-out may take time


(aggregation of access, commercial deals)

Global infrastructure & on-net list gives headstart on global MVNO offer

Probable delays in time-to-market with 3x


suppliers to manage

Combined offer from 3x specialist


companies; infrastructure, multi-IMSI &
MVNE

Directly competing with GlobeTouch in


certain market/subverticals

Threats

Opportunities

OTTs & VoIP services (Google, Lync, SFB)

Unique 1st truly global MVNO

Existing M2M players (Jasper, Bridge etc.)

Bundled Voice/IP/Data/Hosting offers

Global MNO/MVNOs; Vodafone, TruPhone,


AT&T

Faster build-out through aggregation than


MVNO licence acquisition

Regulations (internal & external)

Global M(V)NosVodafone, TruPhone, AT&T

www.tatacommunications.com |
@tata_comm
http://tatacommunications-newworld.com | www.youtube.com/user/tatacomms
2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and
TATA are trademarks of Tata Sons Limited in certain countries.

15

Enterprise Mobility - 4 Top Global Players*


Vodafone

AT&T

Targets: Large MNCs, Global 2000, SI, IT Integrators

Targets: Large MNCs, SME, Global 2000, SI, IT Integrators

Global reach: US, EMEA, APAC & Africa

50% of revenues come from Enterprise

Professional & Advisory Services

Professional & Advisory Services

Device life-cycle management

Enterprise Roaming Solution Passport

Highly integrated with other offers; cloud,


virtualization & E2E security etc.

Full service offering including MDM, MCM &


partnerships with UC services

AT&T Work platform for BYOD users

Diverse range of EMM partners

Telefonica

Orange

Targets: Large MNCs, Global 2000, SI, IT Integrators

Targets: Focus on 600 top accounts, geo overlap

25 MNOs + Strategic Partnerships

100+ countries through FreeMove Alliance

TEM, WiFi, Security, VoIP, MDM, UC,

3mill WiFi hotspots

Professional & Advisory Services

Bundles delivered across BUs and countries

Strong focus on development for mobile;


native and web-based solutions

Voice, mobile, data, UCC, cloud, business


VPN & data analytics

* Current Analysis, April 2015


www.tatacommunications.com |
@tata_comm
http://tatacommunications-newworld.com | www.youtube.com/user/tatacomms
2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and
TATA are trademarks of Tata Sons Limited in certain countries.

16

How to win?

www.tatacommunications.com |
@tata_comm
http://tatacommunications-newworld.com | www.youtube.com/user/tatacomms
2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and TATA are trademarks of Tata Sons Limited in certain countries.

On Ramp to Borderless Mobile


Phased Approach

Phase 1 Resell CloudSIM

Phase 2 Pt I Integrate Tata Cmpnts

Time Period: End Q4 FY 16

Time Period: Mid Q1 FY 17

Quick win and establishes foothold

Continue to establish market knowledge &


build prospect relations

Build out UCC & Voice functionality

Incorporate DRB & Spon Data


elements

Source device management partner

Training of Sales/SE/Support Channels

Temporary solution low CAPEX

HSS/OCS/SMSC/IPSM

Phase 2 Pt I & II occur in parallel


Borderless Mobile Launch

Phase 2 Pt II Integrate Teleena

Time Period: End Q1 FY 17

Time Period: Mid Q1 FY 17

PoC with 4x MNCs

Customer Admin/Sub Management

Iron-out details on R&Rs

MVNE functionality esp. M2M

2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and
TATA are trademarks of Tata Sons Limited in certain countries.

18

On Ramp Details
Phase 1

Phase 2 Pt I

Phase 2 Pt II

Purpose
Resell the CloudSIM technology
Integrate with the platform

Purpose
Building a voice & data network to
serve the 2x needs of Borderless
Mobile.

Purpose
Incorporate the subscriber & MVNE
elements to Borderless Mobile

Challenges
Will the technology be ready in time
(can we get visibility into this?)
Integrating into the CloudSIM
service

Challenges
Resources/headcount
CAPEX
TTM
Source Device Management

Challenges
Technical integrations/site location
Avoiding latency
Headcount

Key Teams
Integration Team ?
Product
Legal
Technical

Key Teams
Engineering
Technical
Product
Procurement ?

Key Teams
Integration Team ?
Product
Legal
Technical

Desired Outcome
Open, flexible & commercially
sound non-geographically limited
resell agreement

Desired Outcome
Functioning and integrated voice, data
& messaging exchange to interwork
with CloudSIM & Teleena

Desired Outcome
Robust subscriber management &
MVNE platform integrated with wider
Borderless Mobile platform

2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and
TATA are trademarks of Tata Sons Limited in certain countries.

19

Other Parallel Activities


Outside the scope of this discussion - Timelines TBC

Regulatory:
Establish resale agreement Dec/Jan
Establish partnership agreement Dec/Jan
Sign-off Feb

Marketing:
Develop product collateral & campaigns
Engage the marketMar

Jan/Feb

Sales Channels:
Training development & delivery Feb/Mar/Apr
Prospect Workshop (with partners) May

Official Announcement
MWC Press Release

In Service Date
PoC on platform

Feb 2016

Mid Q1 FY 17

2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and
TATA are trademarks of Tata Sons Limited in certain countries.

20

Borderless Mobile Targets


Targets

Target 1

Target 2

Target 3

Target 4

Enterprise Human:
TCL as Direct Sales
Channel

Enterprise Human:
TCL as Indirect Sales
Channel

Enterprise Device

MNOs launching
MVNOs

Simple, quick channel to


gain foothold into
Enterprises esp. those
with existing relations

Partner with SIs via


GES/MES existing
relations

Direct to SP

Widens ecosystem &


builds country footprint &
gains more access
agreements

Increases depth/breadth

Can tailor in advance

Relationship building
started

Fast TTM once launch


completes
Mc Kinsey, MMcD,BoA

Partner with SIs

TCS

Bespoke
SIM Swaps required

Sell through MNO

Connectivity &
Management

Fundamental to Mobile
Exchange

Various brand & price


options

Can be co-branded
Opp in LATAM/Asia
MNO SIM with TP App

Rapid solution to scale

Huge volumes possible

SIs serve needs of MNC

M2M expertise required

Adjacent opportunity
but rivals competitors

TBD

TBD

Starhub/Globe/Entel

2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and
TATA are trademarks of Tata Sons Limited in certain countries.

21

Key Markets to Address (Borderless Mobile Human)

ROW

India

Direct via GES/MES


Direct (Sell To) via SIs
Indirect (Sell
Thru/With) via SIs

F2000

Indirect (Sell
Thru/With) via SIs

Between
F2000 &
SMB

Not Addressable

SMB

www.tatacommunications.com |
@tata_comm
http://tatacommunications-newworld.com | www.youtube.com/user/tatacomms
2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and
TATA are trademarks of Tata Sons Limited in certain countries.

22

Direct via GES/MES


Direct (Sell To) via SIs
Indirect (Sell
Thru/With) via SIs

Indirect (Sell
Thru/With) via SIs

Not Addressable

Key Markets to Address (Borderless Mobile Device)

ROW

India

Direct via GES/MES


Direct (Sell To) via SIs
Indirect (Sell
Thru/With) via SIs

F2000

Indirect (Sell
Thru/With) via SIs

Between
F2000 &
SMB

Not Addressable

SMB

www.tatacommunications.com |
@tata_comm
http://tatacommunications-newworld.com | www.youtube.com/user/tatacomms
2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and
TATA are trademarks of Tata Sons Limited in certain countries.

23

Direct via GES/MES


Direct (Sell To) via SIs
Indirect (Sell
Thru/With) via SIs

Indirect (Sell
Thru/With) via SIs

Not Addressable

Technical Solution

www.tatacommunications.com |
@tata_comm
http://tatacommunications-newworld.com | www.youtube.com/user/tatacomms
2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and TATA are trademarks of Tata Sons Limited in certain countries.

Option-A

2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and
TATA are trademarks of Tata Sons Limited in certain countries.

25

Option B

2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and
TATA are trademarks of Tata Sons Limited in certain countries.

26

M2M Architecture

2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and
TATA are trademarks of Tata Sons Limited in certain countries.

27

Network Components for Borderless Mobile

Mobility
Infrastructure

Voice Infrastructure

SIM Management

Rating and Policy


Management

Connectivity

PGW
GGS
N

SMS
C

SBC

MGC

HLR
HSS

PCRF

GRX

DPI
PCEF

IPSM
GW

MGW

IBCF

HLR/
HSS
Prox

SPR

IPX

EPD
G

DNS

PRO
X
CSCF

GMS
C

MULT
I
IMSI
APP

OCS

SCC
P

IWF

IP
TRA
NSIT

STP

ISP
CSCF

DRA

TAS

OTA

MNP
GW

Not
Avail
able

2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and
TATA are trademarks of Tata Sons Limited in certain countries.

28

WIP

Avail
able

Operational Components

BSS - COMPONENTS

OSS - COMPONENETS

Mediation
Billing

Revenue Ass
Fraud Mgmt

Fault
Management

Security
Management

Recharge
Management

Channel
Mgmt

Performance
Management

Inventory
Management

Product
Offer Mgmt

Self Care
&
CRM

Change
Management

Help Desk /
Ticket
Management

Subscriber
Management

Configuration
Management

Device
Management

Tenant
Management

SLA & KPI


Management

Workflow
Management

Not
Avail
able

2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and
TATA are trademarks of Tata Sons Limited in certain countries.

Parti
al

Avail
able

29

Component Description I
Component

Mobility
Infra

Voice Infra

What

Why

P-GW and GGSN

The PGW and GGSN acts as the interface between the


Wireless Data Network and other packet data networks, such
as the Internet or SIP-based IMS networks

To provide services like M2M , Data MVNO and


Mobile Broad Band Services

DPI

DPI is network equipment used for selective traffic


management

To provide differential traffic treatment

EPDG

EPDG is gateway which provides connectivity to Public WiFi

To Provide Vo WiFi Services for Roaming subs on


Public WiFi

STP

SS7 Signaling Router which relays SS7 signal between End


point

For connecting partner Network with MVNx


Platform

DRA

Diameter Signaling Router which relays Diameter Signaling

SMSC

Its the messaging gateway

It will be used for sending SMS for IMSI SWAP

IPSM GW

Its the equivalent to SMSC in IMS domain

It will be used for sending SMS for IMSI SWAP

SBC

It is a device regularly deployed in Voice over Internet Protocol


networks to exert control over the signalling and usually also
the media streams involved in setting up, conducting, and
tearing down telephone calls

To Provide enterprise VOICE and VOLTE services

PCSCF

Its the call controller sued for VOLTE entry Point

To provide VOLTE services for Enterprise

ISPCSCF

Its VOLTE central core for Call control

To provide VOLTE services for Enterprise

TAS

Its the Application server for different Voice Features

To Provide Voice features on VOLTE like Call


Hold , Call TFR etc

MGC

Its the controller for Media gateway

To Provide Legacy Enterprise Mobility Voice


Services

IBCF

Its the Entry Point for VOLTE

To provide VOLTE services for Enterprise and


Optimal Media Routing

MGW

Its used for carrying legacy voice traffic

For MVNx voice Infra and Enterprise Voice


Services on MVNO platform

2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and
TATA are trademarks of Tata Sons Limited in certain countries.

30

Component Description II
Component

Sim
Management

Rating and
Policy
Management

Connectivity

What

Why

HLR / HSS

Subscriber data repository or DB

To provide subscriber specific services for


M2M and Enterprise Voice and Data

HLR and HSS


Proxy

To proxy the roaming IMSI to local IMSI

It will be used of Multi IMSI solution in case


of Enterprise Voice and Data Roaming Play

Multi IMSI Applet

Its a applet for used on SIM to swap IMSI in realtime

To Swap IMSI while subscriber is roaming to


provide local services

OTA

Over The Air to Push IMSI dynamically

To Push IMSI dynamically using SMSC

MNP GW

Its the Gateway used for connecting to MNP DB

To retain the subscriber the main


Identification while changing the service
provider

PCRF

For Policy control in the mobility data Network and


usage control

To provide differential service and Control to


the subscriber or Devices in M2M and
enterprise mobility services

OCS

Its the real-time charging and rating system for


usage control

It will be used for real-time rating charging

IWF

For Converting MAP and CAMLE trigger to


equivalent Diameter Signaling

Require for Unified rating and

GRX

GTP connectivity between HPLMN and VPLMN

This is required for connecting to the


roaming partner network

IPX

IP connection between HPLMN and VPLMN

This is required for connecting to the


roaming partner network

STP / SCCP
Carrier

SS& signaling carrier between HPLMN and VPLMN

This is required for connecting to the


roaming partner network

IP Transit

For connecting to the Internet world

This is required to provide VO Wi-FI and


Data connectivity to Mobility Subs.

2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and
TATA are trademarks of Tata Sons Limited in certain countries.

31

Component Description III


Component

BSS
Compo
nent

What

Why

Mediation and Billing

Mediation and billing systems converts data from certain


datatypes (CDR/UDR) to other datatypes (Common normalized
format) which in turn used for customer invoicing

Mediation system is used for


validation of CDRs, Filtering out of
non billing-relevant CDRs,
Collating, Correlation of different
input sources CDRs, Aggregation
of partial CDRs related to the
same call, Format change and
CDRs normalization.
Billing system is used for
customer invoicing/billing purpose

Revenue Assurance &


Fraud Mgmt

It is the is the use of data quality and process


improvement methods that improve profits, revenues and cash
flows without influencing demand. Fraud Management system
detects fraud.

Revenue Assurance is most


commonly related to billing and
collection of revenue.
Fraud Management detects fraud
earlier and improve prevention. It
Uncover hidden trends and
patterns in large amounts data to
detect fraud in near real time

Channel Mgmt

It is a system which provides channel-related performance,


especially those in industries with large distribution networks

It allows service providers to


optimize sales, ordering and
customer support processes
across a variety of channels,
including POS terminals, social
media, mobile applications and
others

Product Offer Mgmt

It provides tools and platform for operators to enable


themselves to meet rapidly changing customer preferences.

Helps optimizing and improving


the ability to introduce new,
innovating and profitable services
and quickly retire unprofitable or
lapsed offers

Subscriber mgmt.

It manages subscriber profiles

To manage and maintain the


subscriber profile and provide
services

2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and
TATA are trademarks of Tata Sons Limited in certain countries.

32

TCL Operational Capability


Not
Avail
able

L4

L1

Avail
able

Planning, Redesign, Optimization

Resolution, Vendor Management

L3

L2

Parti
al

Triage, RCA , Service Restoration

Help Desk, Customer Query Handling, Ticketing, Monitoring

2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and
TATA are trademarks of Tata Sons Limited in certain countries.

33

Scenario 1: Partnership / Acquisition ~ 4-6 Months

Functional Area

Vendors or Partners

Mobility Infra Including Messaging

Teleena

Voice Infra Including IMS

Teleena

SIM Management

Teleena or CloudSim

Rating and Policy Management

Teleena

Connectivity

TCL

OSS

Teleena

BSS

Teleena

Ops and Dev Ops

Teleena

Interop Agreements

Teleena + Transatel + Tata Comm

Pros
Time to Market
Off the self solution
Multiple geography reachability
Operational Capabilities
Advanced Sim Technology

2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and
TATA are trademarks of Tata Sons Limited in certain countries.

Cons
Process Integration
Adaptability to use cases
Scalability
Integration with existing Infra

34

Scenario 2: Enhance Global Mobility Platform ~ 6-8


Months
Functional Area

Vendors or Partners

Mobility Infra Including Messaging

Affirmed / Mavenir

Voice Infra Including IMS

Sonus / Mavenir

SIM Management

Teleena

Rating and Policy Management

Tango + Procera

Connectivity

TCL

OSS

XIUS

BSS

XIUS

Ops and Dev Ops

TCL

Interop Agreements

Transatel

Pros
Flexibility for new use cases
Scalability
Integration with existing process and Infra

2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and
TATA are trademarks of Tata Sons Limited in certain countries.

Cons
Time to Market
Operationalization
Multi IMSI and MSISDN Technology
Multiple geographic reach

35

New Section WIP with pricing and budgeting

2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and
TATA are trademarks of Tata Sons Limited in certain countries.

36

Comparison between build or partner


The following representation is on the scale of 1-10 where 1 is being lowest and 10 is the
highest
Where each unit on a scale of 1-10 represents $$200k and 2 Man months of efforts
Below is the attached excel for reference
Microsoft Excel
Worksheet

Build

Partner

2.01

HSS

2.01
1.55

1.55

OCS

SMSC
IPSM

HSS

1.55

1.55

OCS

SMSC
IPSM

37

2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and
TATA are trademarks of Tata Sons Limited in certain countries.

Recommendation

Component

Recommendation

HSS

Though partnering with 3rd party will be less expensive and less time
consuming but keeping in view with feature implementation of IMS as
services we recommend for lease or buy option of HSS. Which will help us to
provide HSS as a service and which is an integral of entire solution suit.

2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and
TATA are trademarks of Tata Sons Limited in certain countries.

38