Professional Documents
Culture Documents
Cont..
Nature of business
environment
Cont
Importance of Business
Environment
Determining
Giving
Continuous Learning
Image Building
Meeting Competition
Types of Business
Environment
Internal Environment
It includes 6 Ms i.e.
Marketing Resources
External Factor
There are two types of external environment:
Micro/Operating Environment
Macro/General Environment
Customers
Employees
Suppliers
Shareholders
Media
Competitors
Cont..
Cont.
MACRO ENVIRONMENT
Technology
Economic Conditions
Cont
Cont
Cont.