Paths of Playbook Visitors

Big Data vs. Cloud Playbooks

Copyright 2014 EMC Corporation. All rights reserved.

Key Findings
Cloud Playbook
80% of visits to the Cloud Playbook include less than 5 pages (including the Playbooks
home page).
67% of visits include less than 4 pages.
Top 10 paths include only 2 or 3 pages.
5 pages make up 80% of the page views.
40% of visits end at the main page without getting to a play.

Big Data Playbook

90% of visits to Big Data Playbook include less than 5 pages (including the Playbooks
home page).
85% of visits include less than 4 pages.
65% of visits include less than 3 pages.
Top 10 paths include 3 or fewer pages and account for 65.1% of visits.
3 pages make up 90% of the page views.
24% of visits end at the main page without getting to a play.

Copyright 2014 EMC Corporation. All rights reserved.

Big Data Path Analysis Top 10 Paths

518/31.9%
518/31.9%
Enter
Enter Here
Here

221/13.6%
221/13.6%
Enter
Enter Here
Here

65% of
Visits

Hadoop
Hadoop (310/19.1%)
(310/19.1%)
Playbooks
Playbooks (319/19.6%)
(319/19.6%)

Big
Big Data
Data (837/51.5%)
(837/51.5%)

Data
Data Lake
Lake (257/15.8%)
(257/15.8%)

Exited
Exited (668/41.1%)
(668/41.1%)

IT
IT Analytics
Analytics (101/6.2%)
(101/6.2%)

Pages Per Visit

% of Visits

34%

31%

20%

6%

3%

6+

6%

Exited
Exited (390/24.0%)
(390/24.0%)

Top 10 paths include 3 or fewer pages and 65.1% of visits.

90% of visits include <5 pages (incl. Playbook Home).
85% of visits include <4 pages.
65% of visits include <3 pages.

Source: Omniture, Full Path Report

Includes all visits to the Big Data Playbook (n = 1626)
Percentages are based on total visits
Copyright 2014 EMC Corporation. All rights reserved.

Cloud Path Analysis - Top 10 Paths

Percent of Visits
Oct-Nov 2014

EHC
EHC Play
Play (10%)
(10%)

Exited
Exited (22%)
(22%)

Pages per Visit

EHC
EHC Play
Play (1%)
(1%)

22%

25%

SP
SP Play
Play (2%)
(2%)

20%

ViPR
ViPR (1%)
(1%)

13%

8%

6+

13%

Resources
Resources (7%)
(7%)
Playbook
Playbook Home
Home (17%)
(17%)
Cloud
Cloud Main*
Main* (90%)
(90%)

Partners
Partners EMC.com
EMC.com (3%)
(3%)
Direct
Direct to
to Plays
Plays (7%)
(7%)

Resources
Resources (1%)
(1%)

VSPEX
VSPEX (1%)
(1%)

% of Visits

Exited
Exited (42%)
(42%)

80% of visits include less than 5 pages (incl. Playbook Home).

67% include less than 4.
Top 10 plays include only 2 or 3 pages

Source: Omniture, Full Path Report

Includes all visits to the Cloud Playbook (n = 3,010)
*Includes Playbooks home page
Copyright 2014 EMC Corporation. All rights reserved.

Cloud Playbook Schema

5 pages make up 80% of views.

Main Page

Path
Selector
ITaaS

EHC

VSPEX

VCE

Page

Top
Resources

Resources

30%

EHC

22%

Off Prem

11%

ViPR

10%

VSPEX

ViPR

Skill Up

YTD % of
Views

Off Prem

Transform

Assess

8%

ViPR

Resources

Sales
Assets

Sales
Assets

Sales
Assets

Sales
Assets

Sales
Assets

Sales
Assets

Sales
Assets

Sales
Assets

Top level

Tech
Assets

Tech
Assets

Tech
Assets

Tech
Assets

Tech
Assets

Tech
Assets

Tech
Assets

Tech
Assets

By Play

Service
Assets

Service
Assets

Copyright 2014 EMC Corporation. All rights reserved.

Service
Assets
5

Cloud Playbook
Visit Paths &
Downloads: OctNov 2014
41% exit from the Main Page
without getting to a play.

Source: Omniture
Paths with small numbers of visits are not included.
Marketing, Finance, HR, Contractors are not included
Copyright 2014 EMC Corporation. All rights reserved.

Big Data Playbook

Visit Paths &
Downloads:

24% exit from the Main Page

without visiting a play.

Source: Omniture
Paths with small numbers of visits are not included
Marketing, Finance, HR, Contractors are not included
Copyright 2014 EMC Corporation. All rights reserved.

Downloads per Visit by Month

Big Data vs. Cloud Playbook

Big Data
1
0.8
0.6
0.4
0.2
0

Cloud

10

11

Month Since Playbook Start

Big Data has a much higher rate of downloads per visit

than the Cloud Playbook when it started.
This may be due to the new format of the Big Data
playbook, which gets visitors more quickly to the assets.
Copyright 2014 EMC Corporation. All rights reserved.