Professional Documents
Culture Documents
M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
F O R D
M O T O R
C O M P A N Y
California Region
F O R D
M O T O R
C O M P A N Y
Rome Murphy
Ford Division
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
F O R D
M O T O R
C O M P A N Y
Welcome California
Ford & Lincoln
Mercury Dealers
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
F O R D
M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
F O R D
M O T O R
C O M P A N Y
eBusiness
Tuesday
9:00 am 3:00 pm
Wednesday
RTCM
Wednesday
9:00 am 3:00 pm
eBusiness
Wednesday
9:00 am 3:00 pm
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
F O R D
M O T O R
C O M P A N Y
Debi Bruchwalski
Al Mullins
Reynolds Consulting Services
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
F O R D
M O T O R
C O M P A N Y
Prospecting
Inbound
Phone
Internet
Showroom
Service
BDC
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
F O R D
M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
F O R D
M O T O R
C O M P A N Y
10
F O R D
M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
11
F O R D
M O T O R
C O M P A N Y
Recycle existing
Customers at a
accelerated rate
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
12
F O R D
M O T O R
C O M P A N Y
Boston
Twin Cities
6.7%
New York
6.4%
Chicago
5.8%
Denver
6.1%
California
Kansas City
6.3%
Detroit
Pittsburgh
8.0%
Philadelphia
7.3%
6.1%
Cincinnati
6.6%
7.2%
Washington
DC
5.5%
Memphis
Southwest
July
April2003
2003
Average
Rate
Average Close
Close Rate
6.3%
6.9%
Atlanta
7.4%
6.9%
Orlando
7.0%
7.2%
7.2%
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
13
F O R D
M O T O R
C O M P A N Y
14
F O R D
M O T O R
C O M P A N Y
15
F O R D
M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
16
F O R D
M O T O R
C O M P A N Y
Information on Customer
Lists Name / Address / Telephone
Customer
VIN, Model Year, Model, Salesperson Name
Contract Date, Sales Price, # of Payments Made
Amount Financed, Unpaid Balance
APR/Term, Monthly Payment, Est. Equity Amount
Pre-Approval (PRO Plus), Other Promotional Offers
NEW!
Sales Delivery Type A, X & Z Plan NEW!
# of F/L/M vehicles in Household NEW!
Email addresses COMING SOON!
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
17
F O R D
M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
18
F O R D
M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
19
F O R D
M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
20
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M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
21
F O R D
M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
22
F O R D
M O T O R
C O M P A N Y
$38,480
(Potential advertising dollars spent)
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
23
F O R D
M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
24
F O R D
M O T O R
C O M P A N Y
Your Dealership
Captured Sales Advertising Cost
_____________
$____________
$____________
Potential Ad $ spent
$_______________
$________________
25
F O R D
M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
26
F O R D
M O T O R
C O M P A N Y
Technology
1. Integrates & Combines Data from all
Sources
2. Handles both Inbound & Outbound
Processes
3. Automates Initial & Ongoing Followup
4. Targets Opportunity Customers
5. Centralized Calling Solution
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
27
F O R D
M O T O R
C O M P A N Y
Technology
6. Scripts for Customer Contact
7. Templates for Post Cards, Letters
& e-mail
8. Bulk Mail, e-mail & Export
Capabilities
9. Sales Presentations
10. Reports that identify Key Metrics
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
28
F O R D
M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
29
F O R D
M O T O R
C O M P A N Y
Reynolds
ADP UCS
Customers In Equity 2002 1Q
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
30
F O R D
M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
31
F O R D
M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
32
F O R D
M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
33
F O R D
M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
34
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M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
35
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M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
36
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M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
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F O R D
M O T O R
C O M P A N Y
38
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M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
39
F O R D
M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
40
F O R D
M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
41
F O R D
M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
42
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M O T O R
C O M P A N Y
l
i
a
e-m
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
43
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M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
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C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
45
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C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
46
F O R D
M O T O R
C O M P A N Y
RTCM Scripts
47
F O R D
M O T O R
C O M P A N Y
RTCM Scripts
Customers
in an
Equity
position
Customers
Not
in an
Equity
position
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
48
F O R D
M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
49
F O R D
M O T O R
C O M P A N Y
Customer Information
Vehicle/Deal Information
Scheduled Activities
Notes and Contacts
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
50
F O R D
M O T O R
C O M P A N Y
Situation / Solution
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
51
F O R D
M O T O R
C O M P A N Y
$ 519
3 Months Ago
75.00
600.00
8 Months Ago
6 Months Ago
25.00
12 Months Ago
75.00
Not Yet
Not Yet
775.00 / 12 = 65.00 Per Mo.
Worry Free
Driving
Maintenance
Cycle
Repair Cycle
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
52
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M O T O R
C O M P A N Y
Marketing Campaign
Using the recently announced Ford program
Rebate
Dealer Cash
Low rate APR
53
F O R D
M O T O R
C O M P A N Y
Valuable Reports
Traffic Log
Daily Work Plan
Call Results
Appointment Results
Sales Results
Active Prospects
Prospect Sources
Prospect Locations
Survey Results
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
54
F O R D
M O T O R
C O M P A N Y
55
F O R D
M O T O R
C O M P A N Y
10
Minute Break
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
56
F O R D
M O T O R
C O M P A N Y
Part Two
eBusines
s
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
57
F O R D
M O T O R
C O M P A N Y
Doug Mitchell
Reynolds Consulting Services
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
58
F O R D
M O T O R
C O M P A N Y
eBusiness
1. How are you performing now?
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
59
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C O M P A N Y
60
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C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
61
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C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
62
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M O T O R
C O M P A N Y
63
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M O T O R
C O M P A N Y
NO Response
Received
Response
Received
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
64
F O R D
M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
65
F O R D
M O T O R
C O M P A N Y
Contact Quickly
20% Higher closing ratio with Dealer who respond within 15 Minu
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
66
F O R D
M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
67
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M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
68
F O R D
M O T O R
C O M P A N Y
Improve Performance
4 & 9 Business hour notice for unanswered leads
Enhanced Lead Detail Report information
Provide required template to ensure response quality
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
69
F O R D
M O T O R
C O M P A N Y
Issues
Leads forwarded out of SalesPoint/ALM tool(s) cant be
measured Blackberry, PDAs, Cell Phone, Pagers
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
70
F O R D
M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
71
F O R D
M O T O R
C O M P A N Y
Content of Response
Quality and Contact Information
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
72
F O R D
M O T O R
C O M P A N Y
Yes
No
Quoted Price
45.7%
54.3%
94.7%
5.3%
37.2%
62.8%
Offered Alternative
1.1%
98.9%
Dealer Differential
43.6%
56.4%
8.5%
91.5%
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
73
F O R D
M O T O R
C O M P A N Y
Bottom Line
Dealers Shopped
131
Dealers Responded
111
74
F O R D
M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
75
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M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
76
F O R D
M O T O R
C O M P A N Y
Metrics
Where are the metric reports?
Online - FMC Dealer
Mailed - FordDirect Dealer Value Statements
77
F O R D
M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
78
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M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
79
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M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
80
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M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
81
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M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
82
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M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
83
F O R D
M O T O R
C O M P A N Y
Customers online do
purchase vehicles
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
84
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M O T O R
C O M P A N Y
85
F O R D
M O T O R
C O M P A N Y
Sales Match
How closing ratios are
calculated!
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
86
F O R D
M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
87
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M O T O R
C O M P A N Y
Customer
Information
captured when
lead is submitted
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
88
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M O T O R
C O M P A N Y
Customer
Information
captured when
lead is submitted
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
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M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
90
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M O T O R
C O M P A N Y
91
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M O T O R
C O M P A N Y
92
F O R D
M O T O R
C O M P A N Y
93
F O R D
M O T O R
C O M P A N Y
94
F O R D
M O T O R
C O M P A N Y
July
July
July
95
F O R D
M O T O R
C O M P A N Y
July
July
July
96
F O R D
M O T O R
C O M P A N Y
97
F O R D
M O T O R
C O M P A N Y
98
F O R D
M O T O R
C O M P A N Y
eBusiness
2. How to grow sales
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
99
F O R D
M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
100
F O R D
M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
101
F O R D
M O T O R
C O M P A N Y
Leo Hillock
FordDirect
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
102
F O R D
M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
103
F O R D
M O T O R
C O M P A N Y
~18% Marked
as Invalid
Filter
Improve Lead
Quality
De-Duplicate
Validate
Dealer
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
104
F O R D
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C O M P A N Y
everywhere on the
Internet that buyers
shop!
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
105
F O R D
M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
106
F O R D
M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
107
F O R D
M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
108
F O R D
M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
109
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M O T O R
C O M P A N Y
110
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M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
111
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M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
112
F O R D
M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
113
F O R D
M O T O R
C O M P A N Y
Launch Details
All dealerships will receive the service free for 60
days
Dealers can call FordDirects Dealer Assistance
Center at 866-550-7812 for questions or to remove
your Call Tracking number from FordDirect.com
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
114
F O R D
M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
115
F O R D
M O T O R
C O M P A N Y
Dealer Benefits
Captures high quality FordDirect phone referrals that
increase your lead volume and provide additional sales
opportunities
Measures the results of your FordDirect phone referrals
allowing you to improve the follow-up process
Provides you a tool that can improve your phone skills
and ultimately your closing rate by recording your
FordDirect phone referrals and enabling you to recognize
best practices
Perfect fit with your existing BDC strategy, or helps you
to create one
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
116
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SalesPoint Referral
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F O R D
M O T O R
C O M P A N Y
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C O M P A N Y
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120
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C O M P A N Y
$299
$199
$99
No additional fees
No line charges
No per-call fees
No taxes
No set up fee
No air time fee (national coverage)
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121
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M O T O R
C O M P A N Y
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122
F O R D
M O T O R
C O M P A N Y
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123
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Dealer Benefits
Maximize the effect of your advertising dollars by
measuring where calls are coming from
Capture customer data on calls generated by
your advertising
Use recorded calls to coach your team and
improve their phone selling and service skills
Feed customer data automatically into your
CRM or lead management system
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C O M P A N Y
No contract commitment
No additional fees
No line charges
No per-call fees
No taxes
No set up fee
No air time fees (national coverage)
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125
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C O M P A N Y
Questions?
FordDirect Dealer
Assistance Center
866-550-7812
inquiry@forddirect.com
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F O R D
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C O M P A N Y
Missed
Opportunities
Customers
dont
always
send a Lead
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
127
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C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
128
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C O M P A N Y
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129
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C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
130
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C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
131
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C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
132
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C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
133
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C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
134
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C O M P A N Y
Military Appreciation
Rebate Offer
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
135
F O R D
M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
136
F O R D
M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
137
F O R D
M O T O R
C O M P A N Y
138
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C O M P A N Y
139
F O R D
M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
140
F O R D
M O T O R
C O M P A N Y
Press Send
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141
F O R D
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C O M P A N Y
Integrated Marketing
3.
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
142
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Salespoint Highlights
143
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C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
144
F O R D
M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
145
F O R D
M O T O R
C O M P A N Y
f
o
s
e
g
a
p
0
8
t
r
n
e
v
e
t
o
n
o
o
t
c
k
n
i
L
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
146
F O R D
M O T O R
C O M P A N Y
eBusiness
4. Training
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
147
F O R D
M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
148
F O R D
M O T O R
C O M P A N Y
(TAC)
Technical Assistance Center
800-357-7932
Toll Free eTools Support
Conference Call Training
Registering your web address (URL)
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
149
F O R D
M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
150
F O R D
M O T O R
C O M P A N Y
In-dealership training
Includes eBusiness and Retail
Trade Cycle Management
Enroll at the end of the Seminar
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
151
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C O M P A N Y
152
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C O M P A N Y
Steps
Next
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
154
F O R D
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C O M P A N Y
Ellen Nowacki
Ford Division
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
155
F O R D
M O T O R
C O M P A N Y
In-Dealership Level 2
Training
4 Days Integrated Marketing
2 days of eBusiness
2 days of Retail Trade Cycle
Management
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
156
F O R D
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C O M P A N Y
In-Dealership Level 2
Training
What will your dealership realize
Increase Closing Ratio
Increase effectiveness
Develop accountability
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
157
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In-Dealership Level 2
Training
How will we do it..
Hands on eTools training
Metrics driven action plans
Demonstrate proven dealer best practices in
actual Internet / Retail Trade Cycle Management
customer contacts
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
158
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Bottom Line:
2002 Level 1 In-Dealership Training
increased Internet and RTCM closing
ratios by 2.7ppt and 2.5ppt respectively
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
159
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Enrollment Form
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
161
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C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
162
Thank You!
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
F O R D
M O T O R
C O M P A N Y
F O R D
M O T O R
C O M P A N Y
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
I N T E G R AT E D M AR K E T I N G B U S I N E S S O P P O R T U N I T I E S
164