virality

Kursus Media Sosial Jabatan Penerangan Malaysia

Definisi
Kecenderungan
imej, video, atau
maklumat
diedarkan dengan
cepat dan meluas
dari satu
pengguna Internet
kepada yang lain;
Trending? : Topik yang sangat popular dan hangat
diperbincangkan di dalam mediasosial

SixSTEPS for Making Something Catch On

1. Social Currency
People talk about
and share because
it will make them
look good to their
peers. Along the
way, we share the
brands that helped
make them look
good.

SixSTEPS for Making Something Catch On

2. Triggers
Whats top of mind will be on the tip of our
tongue. The more we think about something,
the more likely wed talk about it. For example,
if I saygreen eggs and____, you would
respondham.
Whats at work here is your brains natural autocomplete feature, where information can be
quickly accessed with a trigger. This is why
closed questions often get more engagement
than open questions.
The more you listen to your community, the
better youll know the triggers. What are they

SixSTEPS for Making Something Catch On

3. Emotions
People onlyshare when their
emotions are activated. Reason only
comes into the picture (if at all) after
the action is taken.
TheNew York Times did a study on
emotions and sharing,and they
found that the top three emotions
wereanger, awe and anxiety. And
more specifically, they found that
thepower of an emotion is what
drives sharing.
For example, sadness rarely

SixSTEPS for Making Something Catch On

4. Public
People are influenced by the
actions of others they see.
If youre like me, you never eat at
an empty restaurant. Instead,
youll walk an extra block to put
your name on a waiting list,
exclaiming to your data,the food
must be good with this long of a
wait!.
You can easilydemonstrate social
proof with social media and your
website. For example, knowing

SixSTEPS for Making Something Catch On

5. Practical
People share things that are useful to
others.
Many behavioral economists believe that
sharing useful tips ishardwired into our
evolution. If we go back in time a few
thousand years, I might be telling you about
a good fishing spot, in hopes that you might
return the favor.
Thisreciprocity continues to be a central
part of who we are.
You can grow and nurture your community
by being useful to them in a variety of ways.
For example, the ASPCA has thishandy
Facebook appthat educates pet owners
about poisons (shown below).
The key here is to add value to
community in a way thats
practical and immediate.

SixSTEPS for Making Something Catch On

6. Stories
Like reciprocity, storytelling
is also hard-wired in human
beings. Stories help create a
vessels for an idea so that
its passed along more
easily. Stories should have a
beginning, middle, and end,
orat least abeforeand
after.

Contoh

Tugasan
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