relationship with the front

office sales marketing

Nama Kelompok 3
1. DINAR RAHMA YANTI
2. TRI BUDIARTINI NI KOMANG
3. BISMANTYA ADHI I PUTU

Front Office
Front Office department is a part of the hotel at the front, as
the sales room and is often called "selling rooms". In the
sales task, the front office should be assisted by the maid. In
the relations maid acting as packaging room.
Front Office is often known as The First And The Last
Impression Of The Guest. This means that this part of the
first and the last guests. Guests will check in had to be to
the front office as well as the check-out. So naturally when a
deep impression created in the front office staff.
Front Office is as an information center, and also almost all
guest activities such as receiving and sending mail in
custom clearance, payment of the room, the loss of goods,
accommodating guest complaints and also places give you
all sorts of information both inside and outside the hotel.

Front office comes from the English "Front", which means the front,
and "Office" means the office. So the Front Office is the Home
Office. In the context of understanding the hotel, the front office is
a department that is located at hotel front. Rather, not so far from
the front door of the hotel or the lobby. This area is the busiest
place in the hotel. With a location at the front of the Front Office
including the departments most easily searched and viewed by
guests. (Bagyono, 2006: 21)
To call the Front Office, some hotels use other terms that guest
service area (guest service area). Therefore the head of the
department called the Guest Service Manager. While the officers
called the guest service agent. While said front liner is the
designation for the front office staff are directly related to guest
(guest direct contact) like reception, cashier, guest relation officer,
doorman and bellhop.
(Bagyono, 2006: 21)

In daily operations Front Office has

a variety of roles
1. Is a representative of management (Management Representative)
Under certain circumstances the front office can act as a representative of
management to deal with or resolve certain problems that usually can only
be resolved by the management.
2. People who are able to sell (Sales Person)
Everyone who is among the Home Office, must be able and have
salesmanship, because the front office employees more bnayak relate to
guests or visitors when compared to other parts.
3. The Whistleblower (Information Giver)
Entire Home Office officials are expected to provide a clear and correct
information about the facilities and hotel products.
4. Data storage (Record Keeper)
Front Office Department is the source and data storage centers in the daily
activities at the hotel.

5. Can act diplomatically (Diplomatic Agent)

A front office staff are expected on certain situations and conditions
capable of performing diplomatic action that is capable of maintaining and
neutralize the atmosphere of good relations with the other parties
associated with the hotel.
6. Solver (Problem Solver)
As the hub of activities, the front office is the place to resolve guest
problems, especially guest complaints.
7. As a representative of public relations (Public Relations Agent)
Home Office employees also should be able to play an active part as those
associated with the public, especially the visitors who come to the hotel.
8. As the coordinator of service activities (Service Coordinator)
Front office also serves as the coordinating ministry. Information and
activities of other departments communicated through the front office.

While the front office department

function in daily activities include
the following
a) Sell hotel accommodation.
b) Welcoming and registering guests will
check in.
c) Serving reservation
d) To monitor developments in the
situation room (room status)

e) Handle all incoming mail into and out of

hotel
f) Serve and provide information and other
services requests.
g) To cooperate well with other
departments for the smooth operation of
the hotel.

sales marketing processes as well as develop and maintain

good business relationships with clients as well as interdepartment.
1.In cooperation with other personnel to ensure the smooth
operation of the department, and ensure that every employee
section of Sales & Marketing do its job properly.
2. Provide reports to the General Manager / Hotel Manager any
complaints, comments or suggestions obtained from the guest /
client is likely to be able to improve the performance of
3. Maintaining good relations with travel agents, commercial
accounts, and related parties to the cooperation with the hotel.
the hotel.
4. Communicate with the Front Office and Food & Beverage to
ensure that guests are served as well as possible.

THANKS