Professional Documents
Culture Documents
presentation
Submitted to
Mollah Aminul Islam
Assistant Professor
Department Of Accounting & Information Systems
Submitted by:
Group : 1
Name
Md. Mahbubur Rahman Monir
Sontesh Rahman
ID
15132501
15132502
Pinki Nandi
Rajan Bhowmik
S. M. Raihan
Ariful Islam
15132503
15132505
15132506
15132507
15132508
15132509
PRESENTATION
ON
CREATING AND CAPTURING CUSTOMER VALUE
COURSE NAME : COST ACCOUNTING-1
COURSE CODE : AIS-2102
Topic Outline
1. What Is
Marketing ?
&
Its process.
7.Capturing value from
customer
6. Building
Customer
Relationships.
5. Preparing an
Integrated Marketing
Plan and Program.
2. Understand the
Marketplace and
Customer Needs.
3. Designing a
Customer-Driven
Marketing Strategy.
4. Marketing
Management
orientations.
Topic Name:
Marketing & its definition
Marketing
Managing profitable
customer relationship
Simply Defined
It is a process by
which companies
Broadly Defined
In order to
capturing value
in return
Goals of Marketing
To attract new customers by
promising superior value
To keep and grow current customers
by delivering satisfation
Topic Name:
The marketing Process.
Understanding
the market
place and
customer
needs and
wants
Design a
customerdriven
marketing
strategy
Construct
integrated
marketing
Build
profitable
relationship
and create
customer
delight
Capturing
value from
customers to
create profits
and customer
Equity
Sontesh Rahman
Roll: 15132502
Topic Name:
Understanding the marketplace customer need
want and demand.
Needs
Feel of deprivation
Wants
Demands
Marketing myopia is
focusing only on existing
wants and losing sight of
underlying consumer needs
Market
Markets are the set of actual and
potential buyers of a product
Pinki Nandi
Roll: 15132503
Topic Name:
Designing customer-driven marketing strategy.
Marketing
management is the
art and science of
choosing target
markets and building
profitable relationships
with them
What
customers
will we
serve?
How can we
best serve
these
customers?
What
customers
will we
serve?
Market
segmentation
refers to dividing
the markets into
segments of
customers
Target marketing
refers to which
segments to go
after
Rajan Bowhmik
Roll: 15132505
Topic Name:
Marketing Management orientations.
Designing a Customer-Driven
Marketing Strategy
Marketing Management
Orientations
Producti
on
concept
Product
concept
Selling
concept
Marketin
g
concept
Societal
concept
Producti
on
concept
Production concept is
the idea that
consumers will favor
products that are
available or highly
affordable
Produc
t
concep
t
Selling
concep
t
Marketi
ng
concept
Society
Societal
marketi
ng
concept
Societal
marketi
ng
concept
Consumer
Company
Ariful Islam
Roll: 15132507
Topic Name:
Preparing integrated marketing plan and
program.
Promoti
on
Price
Place
Product
A good, idea or
information
Satisfy a need or
want
Offered to market
Seller offers a
buyer for
purchase
Can be tangible
or intangible
Price
A value.
A quantity of
payment.
Capable to purchase
a good or service.
Exchange for
transfer of
ownership.
A buyer is willing to
pay.
A seller is willing to
accept.
Place
Location of the
market
Means of
distribution
Main business
transection
are executed
Promotio
n
Raising customer
awareness of a
product.
Generating sales.
Advance of a
product or idea.
Creating brand
loyalty.
S. M. Raihan
Roll: 15132506
Topic Name:
Building customer relationships.
Building Customer
Relationships
Customer
Relationsh
ip
Managem
ent (CRM)
Customer
satisfaction
The extent
to which a
products
perceived
performanc
e matches a
buyers
expectation
s
Basic
relationshi
p
Full
partnershi
p
Relating more
Relating with more
deeply and
carefully selected
interactively by
customers uses
incorporating more
selective
interactive two way
relationship
relationships
management to
through blogs,
target fewer, more
Websites, online
profitable customers communities and
social networks
Customer-managed
relationships
Marketing relationships in
which customers empowered
by todays new digital
technologies, interact with
companies and with each
other to shape their
relationships with brands
Partner
relations
hip
manage
ment
Partner relationship
management involves
working closely with partners in
other company departments
and outside the company to
jointly bring greater value to
customers.
Two types of partners:
Partners inside the Company
Partner outside the company
Partner
s
inside
and
outside
the
compa
ny
Partners inside
the company is
every function
area
interacting
with customers
Electronically
Cross-functional
teams
Partners outside
the company is
how marketers
connect with
their suppliers,
channel partners,
and competitors
by developing
partnerships
Topic Name:
Capturing value from customer.
Creatin
g
Custom
er
Loyalty
and
Retenti
on
Customer lifetime
value is the value of
the entire stream of
purchases that the
customer would make
over a lifetime of
patronage.
Growing Share of
customers
Share of customer
is the portion of the
customers
purchasing that a
company gets in its
product categories.
Customer equity
Customer equity is the
total combined customer
lifetime values of all of
the companys
customers
Thank You
All