To

India
To India
The Land of Billion

The India Story

The Indian economy has shown resilience in the face of global downturns, and has stood up to be one of the fastest
growing economies in the World.
The performance of the USD 2 trillion-economy at current price levels is being keenly observed by the World
Indias GDP growth forecast for 2016 is slated to be 7.5 per cent. India is firmly on its way to catapult into a global
growth engine. This growth rate also makes India one of the fastest growing large economy in the World
The positive sentiment is reflected by the International Monetary Fund (IMF) forecast for Indias economic growth at
7.5 per cent for 2016. The growth rate for 2015-16 was 7.6%
In 2016, the country is ranked as the eleventh most competitive Manufacturing Nation in Deloittes Global Index of 38
Nations. By 2020, India is forecasted to be at the Fourth position behind Japan
India offers potential Investors a number of competitive advantages:
Indias own domestic market is large, with over 1 billion rural consumers and 230 million Urban consumers
Workers wages in India are less than half of those in China
India has a large talent pool from which to draw, including a strong engineering ecosystem
Indias competitive edge is not only in labour arbitrage but also in technologically intensive manufacturing

India Imports & Exports 201314

Top 50 Exports out of India 2014-15

USD 300 Billion

Top 50 Imports Into India 2014-15

USD 440 Billion

Import-Export statistics country-wise to help build

the Trade Corridor
America's exports to India amounted to
$20.5 billion or 5.2% of its overall imports.
1. Gems, precious metals: $3.4 billion
2. Machinery: $3 billion
3. Electronic equipment: $1.6 billion
4. Medical, technical equipment: $1.4 billion
5. Oil: $1.3 billion
6. Aircraft, spacecraft: $1.1 billion
7. Plastics: $815.9 million
8. Organic chemicals: $799.4 million
9. Other chemical goods: $769.1 million
10. Fruits, nuts: $684.7 million

Switzerland's exports to India amounted to

$21.1 billion or 5.4% of its overall imports.
1. Gems, precious metals: $19.3 billion
2. Machinery: $451.7 million
3. Medical, technical equipment: $198.4 million
4. Electronic equipment: $164 million
5. Tanning, dyeing extracts: $153 million
6. Clocks and watches: $148.8 million
7. Pharmaceuticals: $125.3 million
8. Organic chemicals: $113.1 million
9. Paper: $78.7 million
10. Other chemical goods: $48.9 million

TOP 10 Exports out of India

1.Gems, precious metals: US$38.8 billion (14.7% of total exports)
2.Oil: $30.9 billion (11.7%)
3.Vehicles: $14.1 billion (5.3%)
4.Machines, engines, pumps: $13.2 billion (5%)
5.Pharmaceuticals: $12.5 billion (4.7%)
6.Organic chemicals: $11.2 billion (4.3%)
7.Clothing (not knit or crochet): $9.4 billion (3.5%)
8.Electronic equipment: $7.9 billion (3%)
9.Knit or crochet clothing: $7.8 billion (2.9%)
10.Cotton: $7.5 billion (2.8%)

China's exports to India amounted to

$61.5 billion or 15.8% of its overall imports
1. Electronic equipment: $19.3 billion
2. Machinery: $10.6 billion
3. Organic chemicals: $6.2 billion
4. Fertilizers: $3.5 billion
5. Iron and steel: $2.4 billion
6. Plastics: $1.6 billion
7. Medical, technical equipment: $1.3 billion
8. Iron or steel products: $1.2 billion
9. Vehicles: $1.1 billion
10. Furniture, lighting, signs: $912.1 million

Germany's exports to India amounted to

$11.8 billion or 3% of its overall imports.
1. Machinery: $3.5 billion
2. Electronic equipment: $1.3 billion
3. Medical, technical equipment: $962.4 million
4. Vehicles: $879.6 million
5. Organic chemicals: $649.5 million
6. Plastics: $640.6 million
7. Other chemical goods: $327.2 million
8. Iron or steel products: $326.9 million
9. Iron and steel: $300.2 million
10. Pharmaceuticals: $215.7 million

Statistics of Exports from India into the US

India was the United States' 10th largest supplier of goods imports in 2013.
U.S. goods imports from India totaled $41.8 billion in 2013, up 3.2% ($1.3 billion) from 2012, and up 220% from 2003.
U.S. imports from India account for 1.8% of overall U.S. imports in 2013.
The five largest import categories in 2013 were:
Precious Stones (diamonds) ($9.2 billion),
Pharmaceutical Products ($4.5 billion),
Mineral Fuel (oil) ($3.9 billion),
Organic Chemicals ($2.2 billion), and
Miscellaneous Textile Articles ($2.1 billion).
U.S. imports of agricultural products from India totalled $3.5 billion in 2013, the 5th largest supplier of Ag imports.
Leading categories include: tree nuts ($286 million), spices ($231 million, essential oils ($177 million), rice ($167
million), & vegetable oils ($93 million)

Expansion into India to tap into the

Domestic Market

What kind of products will move

in India?

..those that solve

everyday problems

Fontus is a solar-powered, selffilling water bottle that collects air

moisture, condenses it and stores it
as safe drinking water.

Bladeless
Fan

e-cigarette

Instead of using needles

to test for glucose, this
device brushes away the
first layer of skin so that
blood chemistry can be
read by a sensor.

Desolenator Solar Powered Water Desalination

Risks and Risk

Mitigation

IP, Trade secrets & confidential data are key risks while considering outsourcing or offshoring in Manufacturing/IT/BPO/KPO

The best way to mitigate the risks is for the OEM or the Company planning to outsource to set-up their own entity in India

In this case all contractual obligations comes under the Employer-Employee relationship on which there is legal recourse

The gaps in the Law pertains to contracts with sub-contractors, their sub-contractors, employees and ex-employees

Outsourcing Manufacturing is not only a matter of convenience for small and mid-size companies; it is a pre-requisite for survival

Few companies have the ability to invest in and routinely upgrade the millions of dollars in equipment, personnel & process
technology required to compete in a market of shrinking product lifecycles and eroding margins

If you are a smaller company, you will likely face more challenges than your larger competitors when it comes to outsourcing

The logical way to set the course for exploring the potential in the Indian market is to be an inclusive part of the marketplace

We offer you the Build-Operate-Transfer (BOT) option over a 3-5 year period

Company, Trademark, Patent, Logo Registration, Employee payroll, Bank Account, Invoicing etc. will be in your Company name

We are your Strategic Partners for market entry into India

Manufacturing
Offshoring/Outsourcing
into India
Reduction in labour costs

Reduction in material processing and assembling costs

Proximity to end-use or next-in-line customers
More efficient operating structures with decreased bureaucracy
Ease and proximity of logistics
Concentration of core capabilities internally and/or in consolidated locations
(outsource non-core roles for streamlined operations)
Flexibility to expand or contract more easily with regards to demand and labour
Risk management
Tax breaks and benefits
Reduction in regulatory costs (associated with some outsourced operations)
Improved customer service

TOP 10 Electronic Products for the Domestic

Market

Looking to set up a
Manufacturing Unit?

Questions that pop-up while setting up a

Manufacturing
Unit
Is the focus on catering to overseas markets or exploring the potential of the Local market?

How do I go about getting approvals for Land acquisition & various other approvals for setting up the Manufacturing
Unit
How do I narrow down on the Consultants who can handle the paperwork
Who will oversee the entire process and keep me updated?
How will I go about the recruitment process for employing the Management and Labor Staff?
Who will set the deadlines and monitor the progress of the construction of the Manufacturing Unit?
Who will set the deadlines for the production schedules, import of machinery, spares, source locally available material?
How can I set up a transparent accounting system where I can get real-time information on disbursement of funds?
Who will oversee the Quality Control, Marketing and Sales functions?
Who will design the Business Plan, Budget, Marketing strategy and Financial Plan?
Who will set-up the Information Technology Platform that integrates all functions from production to billing & collection?

What is our Value

Proposition?

Conduct Project evaluation, chalk out the Action Plan and Budget

Narrow down on the Consultants and Legal Team that goes about the Registration and Approval process
Short-list the Contractors who will undertake the Construction of the Facility
Handle the import of machinery and spares, subsequent installation and commissioning
Design the Organizational Chart, work out the Manpower requirements and subsequent recruitment process
Hiring Head of Departments and their Teams
Opening the Bank Account and related formalities
Set-up ERP System that includes, CRM, Production, Inventory Management, Accounting and Finance
Trademark and Logo registration

Overseeing Production Targets

Labor conflict issues and resolution

Sourcing & Procurement out of

India

A snapshot of what can be sourced

out of India
Products that can be sourced
from India
Coloured capsicum, Pomegranates,
fruits, vegetables, spices, oils,
cosmetics textiles,
ready-made garments, pulses, gems,
precious stones, semi-precious stones,
gold and silver jewellery, imitation
jewellery, tribal jewellery, medicines,
electronics, handicrafts, dry fruits,
grounded and roasted coffee, crockery,
cutlery, electrical products, sports
goods, agri-products and equipment,
dairy products & equipment, medical
disposables, packaging films,
engineering products, foot wear, silk
fabric, dyes and pigments, herbal &
organic pesticides, fertilizers,
fungicides, chemicals for Oil and Gas
industry, Agri industry, Leather industry

Products that can be manufactured as

per design

T-shirts & garments with company logo and

design
Terry towels, bed-sheets, quilts, apron,
gloves
Pashmina, woollen, cotton, linen, jute
garments
Cartons for Pizza and other specialized food
items.
coveralls, horse saddles,
Arts &Safety
Craftsshoes,
from 35
States across India
equestrian eqpt
Blended Green, Black, White Tea as per
Class
I packing
Each of the 35
States
has its own unique specialization in
Arts & Crafts Natural coir, jute, bamboo, sisal, thermoset
composites
Metal Copper,
Brass, Bronze,
Sheet metal
Stone marble, soapstone, stone carvings, stucco
Wood carved word, painted wood, wooden objects
Textiles printed, embroidered, painted, stitched, dyed
Jewellery tribal, terracotta, crochet

Printing, Publishing, Digital Content, Design, Media

outsourcing
to
India
Sixty percent of global publishing outsourcing is based in India.
India remains the destination of choice for content,
design,
media
distribution
and
other
outsourcedpublishing work. Sixty-six per cent of
respondents in a recent publishing survey said
they would prefer to outsource publishing and prepress work to India over competitors like the US,
UK, China,Australiaand the Philippines.
The survey conducted by research firm Valuenotes
Database among 237 publishers, consultants and
service providers, largely from theUSand UK,
notes that India remains a favoured publishing
sourcing destination with 66 per cent of the
respondents rooting for it.
India was followed by the US with 30 per cent,
thePhilippines(18 per cent),UKandChina(16 per
cent each), Vietnam (8 per cent) and Australia (5
per cent), with the remaining 18 per cent in favour
of other upcoming destinations.

Sixty six percent of publishing buyers from US and UK prefer to outsource

to India over other competitors.
Publishing work outsourced to India includes educational, academic,
corporate and legal publishing. This includes magazines and
business-to-business newsletters.
India is a favoured destination for outsourcing childrens books which
involve high-end artwork, design and illustrations.
With the Indian publishing industry growing at 15 percent annually,
India is now exporting books and publishing services to over 120 countries
With growth has come an inflow of technology in the Indian
publishing outsourcing industry. With increased productivity, reduced
costs, better turnaround time, the industry is poised to retain its global
dominance.
Increasingly, US-based newspaper publishers are outsourcing
services to India.
Increasingly self-publishing writers from US, Australia and Europe
are outsourcing their work to India. Reason at the same quality,
outsourcing self-publication to India can decrease the cost by over
sixty percent.

Steel Fabrication Outsourcing

into India

Large 90 Bend Fabrication Fume Treatment

Plant

Rotary Furnace With

Vacuum

Assorted
Structure

Rubber-lined

Fashion Apparel & Luxury Brands

Offshoring/Outsourcing
In the fashion apparel industry, most apparel companies, such as Gap and Calvin Klein, only design their products, but
do not manufacture them.
What they do is outsource manufacturing to developing countries, such as China, India, and Thailand, which have
cheaper labour and high abilities to complete with intensive and massive production
In a landmark decision, India formally lifted restrictions on foreign investment in its single-brand retail sector, allowing
Global Fashion brands like Addidas, Louis Vuitton, Gucci and Burberry to acquire 100 percent ownership of their India
operations and trade without local partners
India is a preferred destination as a Manufacturing Hub for businessmen who supply to Global Brands like Louis
Vuitton, Armani, Polo Ralph Lauren, Hermes, Fendi and Bottega Veneta, among others
Italian clothing brand Diesel has made India its outsourcing base. Diesel has a wholly owned production unit in India.
The company has already moved a lot of production here including bags, jackets and trousers
Regis Fournier Owner of La Compagnie is setting up a Manufacturing facility in Puducherry, to make shoe uppers for
luxury footwear brands. It will subsequently produce 100% India-made high-end bags, clutches and clothes for the
global market
Espirit has made India its main outsourcing hub and at the same time it is expanding its presence across the Country

Rotomolding Products that can be

Manufactured in India

Kayaks, Rafting
Boats

Designer

Specialized
Craft

25 Gallon Tanks

Auto Ancillary
parts

Backboards &

Looking for Trade

opportunities?

You could be
a.

Manufacturer, Trader.
Software, Digital, Video Games
company
e-commerce company.
Buyer looking to source
out of India.

We provide you with the

Scissors
You decide how you would want to cut the Coat as per

Challenges for the New

Entrant

Horror Stories of bad experiences and strange business culture

Circuitous route for Approvals
Corruption
Identifying the right Partners
Evaluating and sizing up the Market
Recruitment
Managing and motivating an Indian Workforce
Skullduggery by Partners and Employees
Contract formulation
Setting up a Remote Management System
Understanding Local Laws and Legal system

Top 10 Questions
1.

All factors point to the fact that a potential exists that needs to be explored !!

2.

The Next Question is How do I go about exploring it?

3.

How many visits to India will I need to make to study the Market?

4.

How do I narrow down on who I have to meet to get a better understanding?

5.

Can I spare dedicated time to thoroughly explore the Market?

6.

At the end of six months or a year how educated will I be of the Market?

7.

How will I know of the gaps that still exist that I am unaware of?

8.

How do I carry out a Risk Assessment study?

9.

How can I evaluate what portion of the market can I serve?

10. How do I know if a Market truly exists for what I have to offer?

What is our Value

Proposition?
Without opening your own office, we can go about assessing the potential & feasibility of your product in the marketplace

We have highly developed tools, methods and processes that will give you a 360 overview of the market-place
We set-up the Strategic Business Unit (SBU) in a 500 sq ft office, hire a Business Development Executive from your
industry, an Admin Assistant, Accountant & Office Boy. Delivery Van & Driver can be leased/outsourced on a
monthly basis
Yearly Budget, Profit & Loss statement on a monthly basis will be provided by the Accountant. MIS Reports will be in
real-time
We will build a Prototype Model in the city of Mumbai, where we will conduct the test marketing & sales of your
products

We will open a new Bank Account for your business and you will receive a User Name and Password

All disbursement of funds to employees and vendors will through an Accounting/ERP System
All Payments received and out-standings in the market will be through the Accounting/ERP System
Sales Management MIS reports will be through a CRM/ERP System

Introduction SPD - SourceProcureDeliver

ABOUT US
Our successes, failures and experiences has taught us how to be more aware of the dynamics of the marketplace, how
to align and adapt to the rapid changes that happens around us
We are here to make a difference in the Consulting-Value Chain-Distribution space, where constant innovation is
needed to challenge conventional and traditional business models
We have brought about the fusion of the physical world of on-the-ground Logistics, Freight Forwarding, Distribution and
Transportation with the virtual world of e-commerce, Cloud Computing and Enterprise Resource Planning (ERP)
We have drawn on our domain expertise in the above areas to come up with solutions for Local companies and
Overseas companies looking to expand their market across India.
Our real competitive advantage is our ability to quickly adapt emerging technologies into practical business solutions.
To do this, we draw on the study of research activities dealing with the development of scientifically-based innovative
concepts, while also utilizing the experience we have acquired from comparable projects in which we developed
application-oriented methods and tools.
As a Fourth Party Logistics (4PL) Provider we take responsibility for the entire back-end processes of the valuechain procurement, inventory management, warehouse management, order fulfillment, kitting, assembly & last-mile
deliveries.

Our History
Our First company Altair Management Consultants was established in Dubai, UAE on the 2nd of February 2002
(02-02-2002). The core specialization was in Advisory, Consulting, Market Entry Strategists for the UAE
Alpha Globalinks FZCO was established in July of 2004, in the Jebel Ali Free Zone, with core interests in Trading of
commodities like rice, cement, sulphur, bitumen, coffee, perishables, minerals and ores
AGL Logistics LLC was set up in March of 2005, in Dubai, UAE, with core specialization in Freight Forwarding,
Trans-shipment, Warehousing, Local Transportation, Project Cargo Management, Cool Chain Management
KTG International FZC, branch office of KTG GmbH, was established in May of 2005, in the Hamriya Free Zone,
Sharjah, UAE., with specialization in Steel Fabrication of Storage Tanks, Silos (water and oil) and Pipes
Alpha Globalinks LLC, was set up in August of 2005, in Muscat, Sultanate of Oman, literally by following a dump
truck into the desert. Specialization was in export of Chrome ore and Limestone to China and India

The Head quarters of the AGL Group was a 3000 sq ft office on the 1 st floor of Habib Bank AG Zurich building on
Bank Street, Bur Dubai, Dubai, UAE.

In 2008 our staff strength was fifty and the Group did a combined turnover of US$ 12 million
Recession hit UAE in September 2008, held on till the end of 2010. All five companies had to be liquidated by mid of
2011. Relocated to India in August 2011. Established SPD SourceProcureDeliver in December 2011.

Who are We??

SPD SourceProcureDeliver is a Fourth Party Logistics (4PL) Provider based out of Mumbai, India
SPD is the Brand the Front-end while Altair Tradelinks & Altair Logistics are the registered companies the Back-end
Between the Trading and Logistics companies we provide an array of services that maneuvers you around the challenges.
The challenges are real and so are our solutions
Our Mission is to meet the risks head-on and find a way to be successful in a challenging environment
The Trading arm allows you to import your products, get it listed on Local e-commerce portals, set-up the sales and
distribution channels PAN India, do the invoicing, collect payments and remit the profits back to you after paying the taxes
The Logistics arm sorts out all the Supply Chain requirements that includes storage, warehousing, procurement of raw
material, packaging material, inventory management, warehouse management, order fulfillment and last-mile deliveries
The Consulting arm focusses on the business fundamentals, conducting a thorough market research, gathering market
intelligence from ground zero and compiling reports that gives you a clear vision and action plan on the road ahead
Our remuneration is based on the work we undertake it can be a cost plus model, or a % age on the invoice value or a
retainer/month.
All other expenses incurred will be against receipts. Prior approval will be taken for non-receipted expenses

What are we all about?

We bring to the table our fourteen years of business experience & skills across the Middle-East, Africa & now India
Having successfully run businesses in the fiercely competitive environment of Dubai, UAE, we now extend our
expertise and domain knowledge in Strategic Advisory, Mentoring, M & As, Trading across multiple industries,
Manufacturing, Supply Chain, Freight Forwarding, Project Cargo Management, PAN-India Distribution & IT to India
We have the inherent strengths and competency to be your Strategic Partner in India
We set-up the Standard Operating Procedures (SOPs), processes, IT systems and communication channels for
every business we enter into.
You will experience our professionalism and transparent approach right from the first time you get in touch with is
which remains consistent throughout our relationship.
Our approach is totally Customer Centric, which translates to us making all efforts to make our Customer feel
comfortable and that he is getting a fair deal. We tell you upfront what is possible and what is not & likely solutions
We are your enablers or executers in India. You spell out what you want done and we draw out the plan to convert
your vision into reality.
We are highly focused and we have absolute clarity on how we go about our business

Outline of our Objectives

Build an Integrated Platform around Consulting-Value Chain Management-Supply Chain Management-Distribution
India the point where all the three align, converge and consolidate
Consulting

devise market penetration strategies

Value Chain Management be the Local Representative who is responsible for the entire chain of events
Distribution

build strategies for storage and delivery to B2B and B2C clients

Create an alternative distribution channel to manoeuvre around already set players with minimum risks
To understand your requirements, your vision and goals based on which we will present you with an Action Plan
document
Set-up transparent systems by which you will receive timely updates on the progress as well as all disbursements
made to all parties concerned
Setting-up your Call Centre, Sales and Distribution Team in Mumbai, that will give you a hands-on experience of
what it is like doing business in India.

Our value-add to your

business

Expansion
into India

Pre Entry Services

Entry Services

Market Research
Competitive Intelligence
Land Acquisition Services
Market Visits and Studies
Consumer Surveys
Feasibility Studies
Investment Advisory
Tax and Regulatory Services
Intellectual Property Services

Business Development Support

Establishing the Sales and distribution
Supplier Evaluation, Selection & Management
Administrative Support
Office Support
Environmental, Health and Safety Advisory
Liasoning with the Government
Tax and Regulatory Services
Legal Compliances
Local Representation
Talent Acquisition Services
Trade fairs and Expo Support
Construction Advisory

Post Entry Services

Human Resource Management Services

Regulatory Compliances
Contractual Labor Services
Logistics Support
Department audit services
Patent Litigation Solutions
Public Relations Advisory
Growth Strategy Advisory
Performance Enhancement Services
Certifications

Sourcing from
India

The process is kick started by any retailer/buyer who has decided that they need to
source a particular product from India. Factories with the right capabilities are
identified.
Retailer/buyer is given couple of different options with varying differences in quality,
price, lead times , as well as other factors that might be relevant to helping the client
make a decision.
Client sends a sample of the product they want. Sample is sent to the Factory for them
to make a pre-production sample (PP sample) with features required. On Client
confirmation, next steps are taken for production.

As your Sourcing, Procurement & Buying

Agent
in product
India
We provide 360 degree solutions in sourcing,
product design,
development, cost negotiations,
manufacturing, production consultation, pre and post third party inspections, audits, procurement, quality control,
monitoring and tracking all events as scheduled, MIS Reports, vendor training, consolidation and logistics

Our Scope
Compliance - we follow all guidelines so that manufacturing is done with a social conscience and according to
local/International laws.
Sourcing - we find you the right supplier and assist you in getting the best specifications/ materials/ prices /and
delivery times
R&D - we work closely with you on all technical aspects to ensure that together we can build the best value
Production & Follow-up - you stay fully updated at every production step, tracking progress and being alerted for
critical issues
Quality Assurance - Our skilled specialists help manufacturers in each market to implement quality processes that
strive to deliver first-rate products every time
Final Shipping we handle all make arrangements covering Sea / Air / surface transportation / Insurances
Monitor Ethical, Social, Technical Standards, Reduce Safety Risks at Manufacturing Facility

India Market Entry Strategy

Our Services
We identify new distributors and new customers and
source local suppliers.
We validate and advance new and existing opportunities
and enquiries to generate new revenue streams.
We manage the underlying risks of operating in a
foreign
country, delivering local business services to ensure our
clients interests are served and protected at all times.
We help organizations build a sold and compliant tax,
human resources and infrastructure platform ensuring
they are not caught up in red tape and can successfully
expand their local activities
We know the time, effort and investment it takes to be
successful in a new market so we offer realistic and
practical solutions to our clients. We understand the
importance of having the right people, the right products
and services, the right pricing and a sustainable local cost
base, so we ensure our clients approach is tailored
accordingly.
While supporting market entry and expansion, we
recognize and manage the underlying risks of operating in
a foreign country, delivering local business services to
ensure our clients interests are served and protected at
all times.
Our Clients choose to work with us because they value
SPDs blend of real business experience, sector
intelligence and our consistent track record of
establishing and building successful local operations.

Market Research & Opportunity Assessment

Implementation Strategy

Multi-market comparative analysis

Opportunity identification and development
Sourcing and supplier selection
Competitor analysis
Territory analysis
Pricing and product research
Regulatory and compliance advice
Customs, import duties and tax analysis
HR executive search and selection
Identification of M&A targets

Incorporation of the Indian entity from registration

of the name to all regulatory approvals and
compliances to opening the bank account and
conducting board meetings

Partner search and Sales Channel development

Finding the right partner, distributor or supplier is
crucial. SPD will identify, develop and manage these
local relationships to ensure they continue to add
value and operate effectively.
Identifying and developing new partners,
customers,
distributors
Identifying new suppliers
Maintaining and progressing local relationships with
distributors, customers and suppliers
Undertaking due diligence (reputational, technical,
financial)

Undertaking M&A/JV activities from target

identification to deal structuring to post deal
integration
Setting up of a Greenfield facility from location
identification to regulatory approvals from Central
and State Government Bodies to project
management to hiring the right managers
Recruiting Key Executives be it a country
manager or a regional sales manager or an
administrative employee
Identifying operational vendors this could include
contract manufacturer, raw material suppliers or
service providers (Logistics/3PL company or
outsourced billing/invoicing team), marketing &
advertising agencies etc.
Setting up a sales pipeline or establishing their
brand
Identifying the right partner and contract signing
with importer-distributors

BUSINESS VERTICALS
Consulting &
Advisory
Company Registration
Trademark & Logo
Registration
Identifying & shortlisting
Partners
Feasibility study, Pricing
strategy
Market Research, Due
diligence
Market penetration
strategies
Product & Market
compatibility
Determining size of the
market
Setting up Market Research
Team
Sizing up Client interest by

Value Chain
Management

Supply Chain &

Distribution

Set-up in Special Economic

Zone
Storage in Bonded
Warehouse
Production Offshoring
Outsourcing to OEM
Contract Manufacturing
Pre & post Third Party
Inspection
Payment
disbursement/collection
Quality Control & Audit
Adherence to Standards
Sourcing & Procurement
Agent
Banking/w User Name &
Password
Cost Plus Model

Mapping Supply Chain Model

Supply Chain strategies
Setting up Distribution
Centre/Hub
Setting up Stock points
across India
Deciding on Distribution
Channels
B2B and B2C channels
Setting up ERP (Software)
System
Set-up Order Management
system
Tying up/w Transporters/Tax
Agents
Import & Export
documentation
Freight Forwarding & Logistics

SPD SPD SourceProcureDeliv

SourceProcureDeliv
er
er

Frontend

Altair Tradelinks

Altair Logistics

Trading Company
Has Import-Export Code
#
Can import and export
as a Third Party
Documentation can be
made out in its name

Freight Forwarding
Customs Clearance
Project Cargo
Management
Bonded & Normal
Warehousing
PAN India Distribution
Monitoring & Tracking
system

Backend

The responsibility we
undertake 1

Call Centre
Management

Outboun
d

Inbound
Telephone
Operators

Lead
generation
Customer calls
Phone surveys
Inbound Web
Chat
Tech Support
Toll Free
services
Virtual Office
svcs
Customer
Support

Web Team

Graphic
Design
Cataloguing
Photo shoot
Product
update
Pricing
update
Uploading to
Net
Stock update
Client
Servicing

Sourcing
Team

Identify
Suppliers
Due diligence
Sample
approval
Payment
terms
Place Order
Inspection
Quality
Control
Monitor order
Collection
foll-up
Payments

Tele-Sales

List out
Retailers
List e-com
Cos
Listing
Registration
Monitor Sales
Fixing
Meeting
Filing Reports
- Daily Sales
Reports
- Weekly
Planner
- Customer

TeleMarketing

Mkt
segmentation
Define Target
Mkt
Target
database
Prospect
database
Prospect
Grading
Market
Research
Lead
qualification
Sales

Customer
Service

Sales coordination
Order
processing
Quote
preparation
Quotation follup
Quotation
tracking
Arranging
collection
Arranging
dispatch
MIS Reports

The responsibility we
undertake 2
Field Force
Management
Sales Manager

Sales
Management

Recruitment
Defining Territory
Setting Goals &
Targets
Setting-up Systems
Reporting structure
Implement CRM
system
Weekly/monthly
meetings
MIS Reports
Training

Retail & ecom

Distributors

Corporate
Accounts

Sal
es

Sal
es

Sal
es

Sal
es

Sal
es

Sal
es

Rural
Sal
es

Sal
es

The responsibility we
undertake 3

Key Functional
Departments
HR &
Administration

Hiring Consultants
Conducting
Interviews
Recruiting
Candidates
Designing Personnel
Performance
Appraisal System
Training Modules
Skill Assessment
Tests
Promotions
Position
classification &
Grading

Procurement

Sourcing
Material Planning
Purchase,
Expediting
Vendor
Management
Purchase
Management
Quotation
Evaluation
Negotiation
Policy Compliance
Maintain min
Inventory
Forward/Reverse
Auction
Contract Review

Finance

Accounts

Financial Record
Keeping
Managerial
Accounting
- Internal, Looking
forward
Financial Accounting
- External, Looking
backward
Accounts Payables
(out)
Accounts
Receivables (in)
Payroll, Reporting
Financial statements
Financial Controls
Management, Cost

Estimating the
Amount of Capital
Required
Determining Capital
Structure
Choice of Sources
of Funds
Procurement of
Funds
Utilisation of Funds
Disposal of Profits
or Surplus
Management of
Cash
Financial Control

The Warehouse
Set-up the new
warehouse
Set-up the equipment,
racks
Design the Material Flow
Hire the staff on our
payroll
Follow-up PO issued to
Suppliers
Arrange collection from
Suppliers
Procurement, Inventory
Mgmt.
Warehouse Management
Packing, Kitting &
Assembly
Order Fulfillment,
Deliveries

The responsibility we
undertake 4

Y
O
U
R

Port/Airport

Supply Chain Pathway

India is still a few years away from having a business
friendly infrastructure and environment. Challenges
exist at all levels.
SPD has built a smooth pathway for expanding your
operations into India both for sourcing out of India or to
tap into the potential of the Local Domestic Market.

C
I
T
Y

Whatever be the bottlenecks, we will find a solution

around it.

Port/Airport

Tapping Domestic market

Sourcing out of India

I
N
D
I
A

As your Fourth Party Logistics

(4PL) Provider..
4PL Services
Central Distribution
Center
Free Trade Warehouse
Private Bonded
warehouse

Assist you in Market and Target

Segmentation

Back - end
Operations
4 PL
Integrator
& Operator

Distribution

Stockist

Handle the day-to-day operations

at the Centralized Distribution
Centre in Mumbai and stock
transfers to the Regional StockPoints across the Country

B2C

Design the Enterprise Application

(Software) that loops the entire
Supply and Distribution Chain
Fourth Party Logistics

Distributo
r

Arrange storage at Free Trade

Warehousing zones, Private
Bonded Warehouses or
Warehouses across the Country

Manufacturing
unit

We build the Supply Chain

Control Tower

Command and
Control Centre

Single Command Centre for

visibility, decision-making, and
action, based on real-time data
Central Hub with the required
technology, organization, &
processes to capture & use supply
chain data to provide enhanced
visibility for short- & long-term
decision-making that is aligned with
strategic objectives
Hub that goes beyond visibility to
provide Integrated Global Logistics
and Trade Compliance services
Reduces the risk of getting locked
into using an external provider's
system, & changes the balance of
power in a relationship

Client Engagements

Scope of Work
Import of Portable Toilets by
Trading arm
Movement across India for
Exhibitions
Identifying Roto-mould
Manufacturers
Designing 3D Image for preparing
drawing
Getting sample mould approved
Supervising production of base
units
Shells are imported directly from
the US
Collection of Finished products
from Mfrs
Operate from Central Warehouse
Quality Control & Inventory
Management
Assembling as per Order
Deliveries to Final Customer

Five Peaks - USA

Distributor for MiddleEast & India

Nobel Biocare Singapore

Dental Implants
market in India
With over 5000 dental laboratories, 297
dental institutes, the Indian dental market
is huge and it is predicted that India will be
the single largest country market for dental
products and materials.
The value of dental equipment and
laboratories market itself is about US$ 90
million annually.
A large portion of dental products are
imported into the country. About 85% of
Indias annual requirement is supplied by
Germany, USA, Italy, Japan and China.
Most of the imports are in the implants
segment.
Foreign companies are investing in the
Indian dental equipment market by
establishing their production units in India.
India is rapidly becoming a manufacturing
hub for supplying dental equipment and
material to less developed countries such
as Pakistan, Africa, Sri Lanka and parts of
the Middle East.

Fourth Party Logistics (4PL)

solutions
Client based in Singapore had developed a direct

sales channel to Dental Clinics across India

They had made a cash-before-delivery payment
arrangement with the Dental Clinics

Scope of Work

Arrange collection ex-works Singapore

Import the items in our Trading Company name
Pay Customs Duty and arrange Customs Clearance
Work out landed cost per order & Inventory Report
Call the Buyer to confirm date and time of delivery
Raise Invoice, receive payment as per agreement
Arrange delivery to the Buyers as per agreement
Send proof of delivery and MIS Reports to Client
Remit received payments on the 25th of every month
Reconciliation of statement
Taxation as per Law

Em and Em Mumbai

Scope of Work

Procurement of raw material and packaging

material
Collection from Suppliers in China, USA,
Europe, India
Customs Clearance in Mumbai airport
Delivery to Warehouse in Bhiwandi, Mumbai
Dispatch to Third Party Manufacturers across
India
Post production Quality Inspection
Bring Finished products back to Warehouse
Quality Inspection
Put away and Inventory Management
Warehouse Management, Order Fulfillment
Managing Control Panel of HomeShop 18,
Best Deal TV
Kitting & Assembly, arranging packers on
contract
Last-mile deliveries
Software Development, Quality

Scope of Work
Procurement - from Supplier door to
the Roaster
Packaging material collected from
Suppliers and stored at Bhiwandi
Warehouse
Collection from Roaster & delivery to
the Grinder
Packaging Material sent to Grinder
Finished Product comes to Bhiwandi
Warehouse
Retail, Institutional and Direct
consumer deliveries
Inventory Management
Warehouse Management
Order-fulfillment, Kitting & Assembly
PAN - India Distribution and delivery
upto POD
Online order Management of ecommerce portals like Amazon,
Flipkart etc
Export Deliveries (SPD has an IEC
which is used to deliver
consignments around the world)
RTO and Customer Returns
Stock/Inventory reconciliation
Billing and Invoicing all Customers
Accountant to operate from the
Warehouse
Payment Collection follow-up
Software development
Implement a Quality Management

Bohemia Crystal
Glass

Szava, Czech Republic

Scope of Work

Client manufactured hand-crafted Bohemian

Crystal Glass products
Our Mandate was to introduce the Brand in
the Indian market
We participated in Exhibitions in different
cities across India appointing Distributors
We tied up with a major Distributor Cello
who had a massive Distribution Network
across India
The Trading arm was the Importer
Storage and local distribution was arranged
by the Logistics arm
Invoicing was done locally by the Trading arm
Payments were followed up and collected
Statement of Accounts was submitted
monthly
Remittance was made on a monthly basis
Bank statements of payments done and
payments received were submitted on
a weekly basis

e-Industrial
Suppliers - USA
www.eindustrialsuppliers.com
Wilmington, Delaware

Scope of Work

Based out of Wilmington, Delaware

Represents more than 9000 brands
Holds stock in 8 warehouses across
USA
Can source any industrial item from
any part of the world

Client is responsible for marketing, creating

awareness & business development in the
Indian Market
Enquiries come in as phone calls and by email
Local phone number is set-up
Inbound and Outbound Call Centre is set-up
Landed cost is worked out & quoted in US$
On confirmation, advance money is received
Courier/Airfreight arranged from the US
Trading arm is the Importer
Customs Clearance arranged by Logistics arm
Balance payment invoiced and received
Delivery to end Customer arranged
Statement of Accounts submitted every 25 th
Reconciliation done every 30th
Payments made to Client before the 5th

Mayil Spices Mauritius

Scope of Work

Dagotire, Mauritius

Mustard Seeds

Chili Powder
Fish
Masala

Fried Onions

Soya Beans

Source high quality normal & organic spices,

dry fruits, pulses, grains, flour etc. from market
Source Branded (Indian) foodstuff products
Get samples approved from Client
Get packaging pouch sample approval
Source products in bulk packing of 25 kg
Send Quotes to Client
Receive payment from Client
Make payment to Suppliers
Receive pouches from Supplier
Move products & pouches to Packing Unit
Move bulk packing items to Warehouse
Quality Control at Packing Unit/Warehouse
Supervise production
Packing in cartons as per instructions
Settlement with Packing Unit
Consolidate Mixed Container at Warehouse
Export documentation
Handover to Shipping Line

Turmeric

Coriander Seeds

Cardamom
Clove Seeds

Cumin Powder

Asiatic Trading Co Tahiti

Scope of Work

Imitation & Tribal Jewellery

SPD sources products as per Client request

SPD works out landed cost to destination
Client uploads products on ebay and their
own e-commerce portal in Tahiti
SPD updates on In Stock and Out of Stock
Cash transferred to SPD by Western Union
Items paid for & collected from Suppliers
Quality Control procedures carried out
Items packed as per Individual Order
Items shipped out to Individual addresses
End Customer & Client given status updates

Branded Footwear

Branded Sports Items

T-shirts

Essential Oils

Hoodie

Branded Sports Gear

Case Study Cornelius

Krumps

Cornelius Krumps is an Australian

Brand who have introduced a new drink
called the Cucumber Seltzer
The drink has caught the imagination in
the local Australian market
The Consultants wanted SPD to
conduct a Commercial Feasibility Study
on whether there was a potential in
India to be explored

Scope of
Work

The landed cost from the Australian ports to

Mumbai was worked out
Local Customs Clearance, storage and
delivery costs were worked out
Per Unit cost was arrived at
Samples were distributed in restaurants,
Wine Shops, Hotels in a particular locality
Over the Counter Display stands were
distributed at the Retail Outlets
Feedback was gathered from the Retail
Outlets as well as end Customers
Feasibility of importing the soft drinks was
ruled out due to high costs
Costing for setting up a Small Bottling Plant
was done, under the name of the Brand
Costing for Local Labour and Management
Team was worked out
SPD would take responsibility for setting up
the Plant, running and operating it under a
Build-Operate-Transfer (BOT) formula

Summary and Way

Forward..
Our objective of presenting this White Paper has been to open-up to you the possibilities of doing business with
India and present a document that is all factual and concise

This document should lead you to conducting your own research in your particular industry or your Clients industry
and narrow down on specific gaps where we can identify that there is an opportunity of either introducing a product
into the Indian market or to source out of India for the market you or your client is residing in
Centring India as a Hub opens up hundreds of business opportunities, which obviously leads to business generation
Focussing on trade between India and the country you are residing in, brings you into contact with businessmen
who want to deal with India but, are sceptical because of the complexities of doing business with Indians
What you need to do is to make a pitch on how we can bring value to their business by ironing out all challenges
that they would face when dealing with the Indian market
This is where we propose our value-add as India Market Entry Specialists who will go beyond what Consultants
normally do and actually take end-to-end responsibility and accountability of a transaction or project

Exports out of India in 2015-16 was US$ 260 billion and Imports into India in 2015-16 was US$ 380 billion

Its on us to align and plug-in to the trade that is already taking place, stretch our hands and pick the fruits

Thank You

Augustine Chalissery
Founder and CEO
SPD
SourceProcureDeliver
41, Varsha, Bhagat Road,
Mahim, Mumbai 400 016
Off: +91 22 2422 2622
Cell: +91 809 757 1555
E-mail: spd@live.in
Web: