Mamata Infosys Foundation

DCCI
Group-11
Kalyan Yadav-101/52
Suresh Banothu-317/52
John SudeepArpan-

Introduction:
Selection
Mamata Trust
(Mamata Infosys Foundation)
CSR Wing of Infosys Development
Center , Ghatkesar, Hyderabad

Contact
Contact-Ms Padmaja
Mamata trust Head & Infosys
Employee

Motivation
We have chosen Infosys because we felt it is necessary for us to understand CSR policies in
the Tech and IT industry

Infosys Foundation-Setup in 1996

A not-for-profit initiative aimed at fulfilling the social responsibility of Infosys Ltd

About Mamata Infosys Foundation

started in 1998.
Employee Driven Activity
Activity-part of Infosys Foundation which has been started by
employees at Infosys, Pocharam at Hyderabad
Run independently
Various CSR Initiatives in Multiple development centers at
Infosys run independent of each other
Initial Aim
working for the betterment of the people residing in the
nearby area, which includes the villages of Pocharam,
Annojiguda, Ghatkesar-First it started by donating old office
computers, books, clothes etc.
Workforce
The Trust has no full time employees all the workforce comes
from Infosys employees volunteering
Partnering with Club and NGO
Partnered with LION CLUB
Partnered with NGO-Sri Sai Seva Sadan, Alcoholic anonyms
fellowship

INHEART
Infosys Foundation created a scheme for all the CSR wings to follow.
The scheme was INHEART.
All the offices were required to align their CSR activities along those
lines
In = Infosys H = Health E = Education A = Art and culture R = Rural
development T = IT enablement
Mamata INHEART Activities
H = Health

E = Education

Organize
health check
up camps,
blood
donation
camps

Improve school
infrastructure,
organize
teaching
sessions by
employees

A = Art and
culture

R = Rural
development

T = IT
enablement

promote classical
dance and classical
music by
organizing training
sessions for
employees.

Helping rural
women become
self employed by
helping them learn
life skills like
tailoring,
beautician etc.

Worked with
the police
department to
bring in IT
services to help
rescue faster.

Helping rural
handicrafts by
setting up stalls in
expos and hence
eliminating the
need of middlemen

About Mamata Infosys Foundation

Implementation: How activities take place

Identification
The employees are invited to join the CSR
activities mainly through mail
Team Selection
Interested employees are briefed and
trained
Execution
Then volunteering lasts for about 1-2 days

Issues

Employees
Since the attrition rate is high, some of the employees who
are familiar with the CSR activities leave
it is difficult to replace a dedicated employee.
It is a problem to train new employees again

Funding
Difficulty in getting the funding - There were a few ideas that
were rejected like setting up a mobile clinic for the nearby
hospitals.

Management
Lack of support from the management for capital intensive
projects.
Willing to donate time but not money kind of attitude that
is present among the IT Companies

Stage of CSR it represents:

Infosys creates a shared value for itself as well as the society
How Infosys benefits: Impact on Employees ( Interview with employee )
Helps as a team
building exercise

Relieves employees
from work stress

Position itself as an
attractive employer
and create value for
itself

It can be considered to
be in the strategic
stage

Why this kind of CSR works for Infosys:

All the employees are fragmented into small teams and each team is
assigned their respective client. So at any point there are some
employees who are available at the required time

Experience while talking to an NGO ( Helping Hearts )

We spoke to the NGO Helping Hearts which runs
a childrens and old age home.
Looking into the efforts they are making, we
realize that under the current CSR policy it is not
possible for them to focus on activities that are
continuous like taking ownership of a hospital.
Typical NGOs face problems like getting
government permits like building, fire safety,
sanitation certificates and facing monthly audits.
As Mamata foundation does not have a full time
work force and relies on volunteering, it does not
want to get into continuous activities and neither
it has the time so it sticks with volunteering

CSR in the Indian IT Industry

IT companies are very serious about their CSR activities, their ratings, their area of focus on
CSR activities and their disclosures about their budget allocation towards CSR and
disclosure on websites and annual report

How
The large corporate IT houses were rapidly moving from the Engaged stage to the Integrated stage
They realize that by giving members of the community training, skills, techniques and tools to create social
and economic opportunities, CSR programs can transform communities and allow business to grow
Almost all companies are working on promoting education or vocational skills, according to a report released by industry
group Nasscom and Boston Consulting Group
The average CSR spend of the industry is very low at 0.9% - but this excludes contribution through employee volunteering
programmes, which is the mode adopted by 83% of the companies

Focus Areas
6%
7%
13%
16%
23%
23%
24%
39%
49%
50%
90%

CSR Performance of the IT Sector

In a recent study done by The Economic Times, Futurescape and IIM Udaipur, Information Technology sector emerged as
the industry with the 2nd highest score. The report measured companies CSR activities based on Governance,
Disclosure, CSR Stakeholders and Sustainability.
Infosys was ranked 9th for its CSR activities among the Top 200 companies in India. TCS and Wipro were ranked 17 th
and 29th in the same index.

What the Major IT players are doing

Infosys

TCS

Wipro

- Infosys own Infosys

Foundation, headed by Sudha
Murty, works towards removing
malnutrition, improving
healthcare infrastructure,
supporting primary education,
rehabilitating abandoned women
and children and preserving
Indian art and culture.
- Infosys Foundation USA is
focused on bridging the digital
divide in America by supporting
computer science education and
training in underrepresented
communities.
- In FY15, Infosys spent 2% of
its average net profit for the
three preceding financial years
on CSR.
- Flagship program:The Infosys
Foundation mid-day meal
program, an initiative in

- TCSs CSR is focused on three

areas education, health and
environment, where the
organization uses IT as an
enabler for sustainable growth
and development in some of
these initiatives
- TCS also promotes CSR
through Volunteering for projects
that address the felt need of
communities in which TCS
operates, while aligning with the
core themes of TCS CSR
(2,21,000 hrs)
- TCS investment in CSR
initiatives amounted to Rs
253.55 Cr in FY15
- Flagship program: TCS Maitree
through which TCS cultivates
and propagates volunteerdriven, meaningful activities for
TCS associates & their families

- Wipros CSR activities mostly

revolve around education,
Community ecology and
HealthCare and Business
sustainability.
- Although Wipro has its own
unit, Wipro Cares, their
implementation approach is to
primarily work through partners
with established track records in
the respective domains. A small
team of dedicated sustainability
and CSR staff oversee and
monitor the execution of the
projects.
- Flagship program: Mission10X,
a countrywide program which
seeks to improve engineering
education in India through
faculty capacity development
and curricular improvement.
Since 2007, this program has

What does CSR mean for IT

company ?

An IT company does not face human rights

and environmental acquisitions.