Professional Documents
Culture Documents
Introduction to
Entrepreneurship
Bruce R. Barringer
R. Duane Ireland
Copyright 2016 Pearson Education, Inc.
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Chapter Objectives
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Chapter Objectives
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Introduction to Entrepreneurship
There is tremendous
interest in
entrepreneurship in the
U.S. and around the world.
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College Courses
In 1985, there were about 250 entrepreneurship courses
offered across all colleges in the United States.
Today, more than 2,000 colleges and universities in the
United States (which is about two-thirds of the total) offer
at least one course in entrepreneurship.
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What is Entrepreneurship?
Academic Definition (Stevenson & Jarillo)
Entrepreneurship is the process by which individuals pursue
opportunities without regard to resources they currently
control.
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Corporate Entrepreneurship
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Corporate Entrepreneurship
Is the conceptualization of entrepreneurship at the firm
level.
All firms fall along a conceptual continuum that ranges
from highly conservative to highly entrepreneurial.
The position of a firm on this continuum is referred to as its
entrepreneurial intensity.
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Corporate Entrepreneurship
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Entrepreneurial Firms
Proactive
Innovative
Risk taking
Conservative Firms
Take a more wait and see
posture
Less innovative
Risk averse
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Product/Customer Focus
A second defining characteristic of successful entrepreneurs
is a product/customer focus.
An entrepreneurs keen focus on products and customers
typically stems from the fact that most entrepreneurs are, at
heart, craftspeople.
Copyright 2016 Pearson Education, Inc.
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Execution Intelligence
The ability to fashion a solid business idea into a viable
business is a key characteristic of successful entrepreneurs.
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Optimistic disposition
Persuasive
A networker
Promoter
Achievement motivated
Resource assembler/leverager
Alert to opportunities
Creative
Self-confident
Self-starter
Decisive
Tenacious
Energetic
Tolerant of ambiguity
Visionary
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Women Entrepreneurs
While men are more likely to start businesses than women,
the number of women-owned businesses is increasing.
There were 8.6 women-owned businesses in the United
States in 2013, generating over $1.3 trillion in revenue and
employing nearly 7.8 million people.
In some industries, women control a significant share of the
business.
Women-owned businesses account for 52% of all businesses in
health care.
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Minority Entrepreneurs
There has been a substantial increase in minority
entrepreneurs in the United States.
Between 2002 and 2007 (the most recent statistics
available), minority-owned firms outpaced the growth of
non-minority firms in gross receipts, employment, and
number of firms.
In 2007, there were about 1.9 million African Americanowned firms in the United States, 1.5 million Asian
American-owned firms, and 2.3 million Hispanic-owned
firms.
Copyright 2016 Pearson Education, Inc.
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Job Creation
Small businesses create a substantial number of net new jobs
in the United States.
Firms with 500 or fewer employees create 65% of new jobs
on an annual basis.
Copyright 2016 Pearson Education, Inc.
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