PRODUCT DESIGN

AND INNOVATION
PRESENTED BY:
GAGAN V PATIL
16BSP3459BB

CONTENTS

What is Product Design and Innovation?

Objectives of Product Design and Innovation
Features of a good product design and Innovation
Product Design Process
Concept of Alpha Bottle
Evolution of Coca-Cola bottles
Concepts of Coca-Cola bottles
Conclusion

WHAT IS PRODUCT DESIGN AND

INNOVATION?
Product

design
is
conceptualization of an
idea about a product and
transformation
of
the
idea into a reality.
A design to be called an
innovation, an idea must
be
replicable
at
an
economical cost and must
satisfy a specific need.

HOW IMPORTANT IS PRODUCT

DESIGN AND INNOVATION?
Product design and Innovation is one of the most important
and sensitive factor for an organization.
Design can help organizations transform their
performance, from business product innovation, to the
commercialization of science and the delivery of public
services. That is why design forms an integral part of the
organizations plans for innovation and growth and
features strongly in our Innovation and Research Strategy
for Growth.
Success or failure of the product decides companys
business, market share and reputation.

OBJECTIVES OF PRODUCT
DESIGN AND INNOVATION
To ensure growth of the organization
To utilize the surplus capacity of the

organization, such as physical facility, man

power, etc.
To utilize the surplus fund of the
organization
To meet new requirement of the customers
To increase companys market share and to
target new market segment
To ensure complete product range in
companys portfolio

FEATURES OF A GOOD PRODUCT

DESIGN AND INNOVATION
Functionality: The product must function properly for intended purpose.
Reliability: The product must perform properly for the designated period of time.
Productivity: The product must be produced with a required quantity and quality at a

defined and feasible cost.

Quality: The product must satisfy customers stated and unstated needs.
Standardization: The product should be designed in such a fashion so that most of the
components are standardized and easily available in the market.
Maintainability: The product must perform for a designated period with a minimum
and defined maintenance. Adequate provision for maintenance should be kept in the
product.
Cost effectiveness: The product must be cost effective. The must be manufactured in
the most cost effective environment.

CONCEPT OF ALPHA BOTTLE

CONCEPT OF ALPHA BOTTLE

EVOLUTION OF DESIGN OF
COCA-COLA BOTTLE

CONCEPTS OF COCA-COLA
BOTTLES

FEW OTHER EXAMPLES

A Bulb!
V6 Engine!

A Cup!

CONCLUSION
In competitive markets a business
must constantly adapt its marketing
strategies to stay ahead of its
competitors. A key aspect of this is
the need to design and develop
products that meet customer needs
whilst
delivering
profits.

THANK YOU!!!